Using Social Media to Build Relationships with Investors

Building strong investor relationships is about trust, numbers, and steady value. Social media lets you show all three every day. With the right plan, you can attract new investor leads, educate them, answer questions, and turn quiet followers into warm meetings. This guide gives you a clear, simple plan designed for property investors across Australia.

What Investors Want From You Online

Investors care about safe growth and reliable income. They want a guide who knows the area, knows the numbers, and acts with care.

• Proof that you understand yield, vacancy, and long term value

• Short, clear updates that save them time

• Real examples with purchase price, rent, and key costs

• Local insight that explains the why behind the data

• A calm, ethical voice that puts risk first and hype last

Know Your Investor Profiles

Create content that speaks to each group. Keep it simple and specific.

• First time investor

  • Wants basics explained in plain language

  • Needs help with finance steps and risk

• Experienced rent roll investor

  • Cares about systems, low vacancy, and fast leasing

  • Wants clean numbers and property management strength

• Yield chaser

  • Looks for stronger cash flow in regional or fringe areas

  • Needs honest talk about vacancy and upkeep

• Capital growth buyer

  • Follows infrastructure, schools, and supply trends

  • Wants reasons a suburb will outpace the wider city

• SMSF and long horizon investor

  • Needs clarity on compliance, timelines, and cash buffers

  • Values predictable management and low admin

Choose The Right Platforms

Use each platform for a clear job so you never feel stretched.

• LinkedIn

  • Build authority with articles, charts, and case studies

  • Direct message intro notes and meeting invites

• Facebook

  • Nurture a community group for local investors

  • Go Live for monthly Q and A sessions

• Instagram

  • Short reels that explain one number at a time

  • Carousels that break a topic into five simple tiles

• YouTube

  • Ten minute suburb deep dives with screen shares

  • Longer form case studies and interviews with local experts

• TikTok

  • Quick tips and myth busting in under one minute

  • Send viewers to a free checklist or webinar link

Content Pillars That Win Investor Trust

Rotate these pillars so your feed stays balanced and useful.

• Suburb spotlights

  • Vacancy trend, median rent, days on market, supply under construction

  • Who is renting there and why it matters

• Deal walk throughs

  • Purchase price, rent achieved, gross yield, basic costs

  • What worked and one lesson learned

• Risk and compliance

  • Insurance reminders, smoke alarm checks, tenancy changes

  • Privacy and consent practices when sharing photos and data

• Property management excellence

  • Time to lease, quality of tenant applications, inspection standards

  • How you handle maintenance and rent reviews

• Strategy education

  • Yield vs growth, cash buffers, interest rate stress tests

  • How to read a rental listing from an investor lens

A Simple Way To Present Numbers

Numbers build confidence when they are easy to read. Use one clear format every time.

• Purchase price

• Weekly rent

• Annual rent

• Rates and insurance estimate

• Basic maintenance allowance

• Property management fee range

• Gross yield and a quick cash flow note

Keep the same headings in every post. Consistency helps followers compare deals fast.

Weekly Workflow For Investor Relationship Building

Follow this rhythm each week. It is simple and repeatable.

1. Publish one market explainer

   • One short video or carousel that answers a common question

   • Example. What does a 3 percent vacancy rate mean for rent growth

2. Share one case study

   • A recent lease result or a past client outcome

   • Include the numbers and one learning

3. Host or schedule one live touch point

   • Facebook Live or LinkedIn Live for 15 minutes

   • Answer two questions from your inbox

4. Send five direct messages

   • LinkedIn or Facebook

   • Offer a free ten minute call or a suburb brief

5. Add ten new qualified contacts to your CRM

   • Tag by investor type and interest area

   • Note questions asked so you can personalise content

Private Communities That Create Depth

Invite interested followers into a private space where you can help more closely.

• Create a Facebook Group called Your City Investor Brief

• Set three entry questions

  • Suburbs of interest

  • Preferred price range

  • Top concern right now

• Post three times each week

  • Monday. Quick chart and a one paragraph takeaway

  • Wednesday. Case study with numbers

  • Friday. Live Q and A replay link and meeting invite

• Community rules

  • Respectful tone, no promotions, protect privacy

Live Sessions That Convert Quiet Followers

Run a repeatable live format so people know what to expect.

• Title

  • Monthly Investor Brief for Brisbane North

• Run sheet

  • Five minute market snapshot

  • Ten minute suburb spotlight

  • Ten minute Q and A

• Assets

  • Two charts with simple labels

  • One case study slide with the numbers

• Follow up

  • Post the replay link

  • Share a booking link for a fifteen minute suburb call

Direct Outreach Templates

Use short, helpful messages. Focus on value, not the sale.

• LinkedIn connection request

  • Hi Name. I share short investor briefs on Suburb. Happy to connect and send you the next one

• After they accept

  • Thanks Name. Would you like a one page brief on vacancy, rent, and yield for Suburb this quarter

• Invite to a live session

  • Hi Name. I am hosting a ten minute Suburb Investor Brief on Thursday at 12. Would you like the link

• Post engagement follow up

  • Thanks for your comment on the rent update. If you share your price range I can send a matching suburb short list

Post Templates You Can Reuse

Keep these structures and swap out the numbers.

• Deal summary

  • Address hidden for privacy

  • Purchase price

  • Weekly rent achieved

  • Gross yield

  • Key takeaway. Why the tenant chose this property

• Suburb carousel

  • Tile 1. Suburb name and one line hook

  • Tile 2. Vacancy rate and trend

  • Tile 3. Median weekly rent and change this year

  • Tile 4. Days on market for rentals

  • Tile 5. Action. Book a call for a custom brief

• Risk reminder

  • Three line caption on insurance or inspections

  • One link to your property management standards page

Turn Social Interest Into Meetings

Help people take the next step without pressure.

• Use a simple calendar link with two meeting types

  • Ten minute discovery call

  • Thirty minute suburb plan

• Offer a one page investor brief

  • Send as a PDF after the call

  • Include three matching suburbs with one headline reason for each

• Set a clear next step

  • Finance check, shortlist, private inspections, or rent appraisal

Good Practice And Compliance

Protect trust by following clear rules.

• Always get written consent before sharing any property or client detail

• Remove personal details from screenshots and documents

• Keep private messages professional and logged in your CRM

• Follow privacy law obligations when collecting emails and survey answers

• Share general information only. Suggest financial advice comes from a licensed professional

• Use fair wording when discussing returns and never promise results

Metrics That Prove Relationship Growth

Track a few simple numbers each week and each month.

• New investor contacts added to CRM

• Direct message replies and booked calls

• Live session attendance and replay views

• Case study saves and shares

• Group membership growth and active commenters

• Deals leased or sold to your investor audience

A 30 Day Action Plan

Week 1

• Write your investor profile notes and tags in your CRM

• Publish an intro video that explains how your weekly brief works

• Post a suburb carousel and invite comments

• Send fifteen LinkedIn connection requests to likely investors

Week 2

• Run your first Investor Brief Live

• Share one deal summary with numbers

• Launch your private Facebook Group and invite members

• Book at least three discovery calls

Week 3

• Publish a risk and compliance tip

• Post a rent appraisal case study from your property management team

• Record a five minute YouTube suburb update

• Send ten personal follow up messages with a one page brief offer

Week 4

• Host your second Live and share the replay

• Create a PDF one page investor brief template

• Invite group members to a Q and A call

• Review metrics and set targets for next month

Simple Video Script Framework

Hook

• In sixty seconds I will show you why vacancy in Suburb just changed and what it means for rent

Body

• What changed

• What this means for tenants and landlords

• One action to consider this month

Close

• Comment Suburb and I will send you the one page brief

Ideas For Valuable Freebies

Offer one helpful tool to grow your email list and book calls.

• One page suburb brief template

• Rent review calendar for the next twelve months

• Investor inspection checklist

• Yield and cash buffer worksheet in simple terms

How To Work With Your Property Management Team

Investors stay when management is strong. Show the team in action.

• Share time to lease and tenant quality stats each month

• Feature a short video with your senior property manager

• Explain inspection standards and maintenance response times

• Invite investors to a behind the scenes office tour Live

Commenting Strategy That Warms Up Leads

Thoughtful comments make you visible to serious investors.

• Add one useful fact to every investor themed post in your feed

• Ask one smart question that invites a reply

• Tag your own short explainer video when relevant

• After two or three comment exchanges send a friendly direct message

Common Questions To Answer In Posts

Turn questions from your inbox into short posts each week.

• What yield should I expect in Suburb today

• How long will it take to lease a three bedroom home near the hospital

• What cash buffer should I plan for in year one

• How do rent increases work under the current rules

• What is the impact of new supply on rents in the next quarter

Quick Checklist

• Clear audience profiles in your CRM

• Weekly rhythm of one explainer, one case study, one live

• Private group with simple rules and three posts a week

• Reusable templates for numbers and carousels

• Direct message scripts ready to go

• Compliance checklist and consent process

• Monthly metrics review and next month targets

Relationship building with investors is not about big words or fancy graphics. It is about clear numbers, local insight, steady teaching, and kind follow up. If you show up each week with this plan, you will become the calm, trusted guide that investors look for. When trust is strong, meetings happen, and good deals follow.

Author Ken Hobson
ken@agentslibrary.com.au