The Role of Reviews on Facebook and How to Collect Them

Facebook reviews are proof that real people trust you. They show up on your Page, in local search, and inside Messenger. For property sellers, buyers, landlords, and tenants, a quick look at your reviews can be the difference between contacting you or moving on. This guide explains why reviews matter, how to collect them, and how to manage them with care.

Why Facebook reviews matter

• They build trust fast. People trust friends and local voices more than ads.

• They help you rank in local search on Facebook and can support your wider online visibility.

• They warm up leads before a listing presentation and reduce price and fee objections.

• They protect your reputation. A steady flow of new reviews shows you are active and consistent.

• They train your team to deliver better service. What gets measured gets improved.

How reviews influence client decisions

• Social proof. Seeing names and faces beside comments feels real and personal.

• Risk reduction. Reviews calm doubts about fees, process, or timelines.

• Story power. Reviews tell short stories about results, care, and communication.

• Local relevance. Reviews that name suburbs, streets, schools, or builders feel close to home.

Tip. Ask clients to include suburb names, the type of sale or lease, and one clear result in their review.

Prepare your Facebook Page for reviews

Before you ask anyone to write a review, make sure your Page is set up.

• Turn on reviews. Check your Page settings so visitors can leave a review.

• Add high quality branding. Logo, cover image, bio, website, phone, and office hours.

• Pin a post that invites reviews. Add the direct review link and a simple call to action.

• Create a short review guide for clients. This helps them write helpful comments.

• Assign a team member to monitor reviews every weekday.

The simple review system that works every week

Use this five step loop and repeat it for every client type.

1. Choose the right moment

   • Sellers. On settlement day or when the SOLD sticker goes up.

   • Buyers. After keys are handed over or the first week in the new home.

   • Landlords. After the first leasing cycle or the first quarterly report.

   • Tenants. After a smooth move in or a well handled maintenance request.

2. Make it super easy

   • Share your direct Facebook review link in a message or QR code.

   • Keep the ask short. One clear action and one link.

3. Personalise the request

   • Use the client’s first name, the street or suburb, and a quick memory from the journey.

4. Nudge once or twice

   • If no reply, send a gentle follow up after three days.

   • Send a final friendly reminder after seven days with thanks either way.

5. Say thank you

   • Reply to every review. Use their name and a specific detail.

   • Ask permission to use the review on your website and in listing kits.

Ready to send scripts you can copy

Use these as they are or adapt to your voice.

Sellers

Hi Sarah. Seeing the SOLD sticker on 12 Park Street was a wonderful moment. If you have a minute, a quick Facebook review would help other locals feel confident to call us. Here is the link. Thank you so much.

Buyers

Hi James. I hope the first week in your new home has been kind to you. Would you mind sharing a short Facebook review about your experience. It helps local families choose the right agent. Here is the link. Thank you.

Landlords

Hi Priya. Thank you for trusting us with your property in North Lakes. If we have earned it, a Facebook review would mean a lot to our team. Here is the link. Grateful for your time.

Tenants

Hi Tom. Welcome to your new place. If our team made the move smooth, a quick Facebook review would really help. Here is the link. Thank you and enjoy the new home.

Follow up nudge

Hi again. Just a gentle reminder about the Facebook review. No stress if now is not a good time. Here is the link once more. Thank you.

What to ask clients to include

Guide clients with a simple three part prompt.

• The suburb and the type of service. Sale, purchase, leasing, or property management.

• One result that mattered. Price, days on market, quality tenants, fast response.

• One human detail. Communication, care, problem solving, or local knowledge.

Example. We sold in Wynnum after eight days with multiple offers. The team kept us updated every step and helped us prepare the home for market.

Where to showcase your reviews

• Website. Add a reviews page and place five top reviews on your home page.

• Listing kit. Include three short reviews that match the prospect’s situation.

• Appraisals. Print a one page sheet of local reviews by suburb.

• Social media. Share one review each week with a photo of the client or the street.

• Email signature. Add a small link that says Read our Facebook reviews.

• Property proposals. Embed two relevant reviews for each property type.

• Open homes. Place a small sign with a QR code to your review page.

How to respond to reviews

Reply to every review within one business day. Keep it warm and specific.

• Use the person’s name.

• Reflect one detail from their story.

• Thank them for the trust they placed in you.

• Invite them to stay in touch.

Example. Thank you, Maria. Selling in Carindale was a team effort and your preparation made all the difference. We are here for anything you need.

Handling negative reviews with care

A calm and kind reply can turn a problem into proof that you look after people.

• Breathe and read twice. Do not reply in anger.

• Acknowledge their feeling. Thank them for raising the issue.

• Move to private chat to gather details. Offer a phone call.

• Fix what you can. Share the resolution in a short public follow up if suitable.

• Learn from it. Add the lesson to your service checklist.

Template. Hi Ben. Thank you for sharing this. I am sorry this was your experience. I have sent you a private message so I can understand the details and make this right.

Build a review culture inside your team

• Make reviews part of the handover checklist for every campaign.

• Set a weekly target for new reviews. For example three new reviews per week.

• Celebrate great reviews in team meetings. Read one aloud and thank the team member.

• Share a simple how to for asking. Give your team the scripts and the link.

• Track response times to reviews. Aim for same day replies on weekdays.

Tools and shortcuts that save time

• QR codes. Add the code to your open home sign in sheet and to your listing kit.

• Saved replies. Store your scripts in your Page inbox and your CRM.

• Calendar reminders. Set reminders for the best moments to ask.

• Review highlights. Create three image templates in Canva to share reviews on Facebook and Instagram.

• Merge fields. Use your CRM to auto fill first name, property address, and suburb in messages.

Key metrics to track

Watch these numbers each month and set small goals.

• Total reviews and new reviews this month.

• Average star rating.

• Response time to new reviews.

• Reviews by service type. Sales, property management, leasing.

• Review reach. How many people saw your review posts on social media.

• Conversion lift. Appraisals or listings that mention reviews as a reason they chose you.

Ethical review practices

Keep trust at the centre of your approach.

• Ask for honest feedback. Never ask for a positive review. Ask for a fair review.

• Do not write reviews for clients or team members.

• Do not offer gifts in a way that could pressure a certain rating. If you use a thank you gift, make it the same regardless of the rating and say so in your ask.

• Keep records of invites sent and reviews received. Transparency builds credibility.

Facebook review request templates you can paste today

One tap Messenger template

Hi FirstName. Working with you on Address was a pleasure. If you can spare sixty seconds, could you write a quick Facebook review about your experience. Here is the link. Thank you so much.

Email template

Subject. A quick favour

Hi FirstName
Thank you again for trusting us with Address in Suburb. Reviews help local owners and tenants feel confident when choosing an agent. If we have earned it, would you mind leaving a short Facebook review. A line on what stood out is perfect.
Here is the link.
Grateful for your time.
Your Name

SMS template

Hi FirstName. Thank you for working with us on Address. A short Facebook review would be amazing. Here is the link. Many thanks.

Monthly review rhythm for consistent results

Week 1. Audit your Page, turn on reviews, and tidy the About section.
Week 2. Ask every active client and recent past client for a review.
Week 3. Post one review to social and add two to your website and listing kit.
Week 4. Train your team for five minutes in a meeting and set next month’s goal.

Repeat every month. Consistency wins.

Review checklist

• Page set up and reviews enabled.

• Direct review link saved and shared with the team.

• Scripts for sellers, buyers, landlords, and tenants ready to use.

• QR code created and added to open homes and listing kits.

• Weekly target for new reviews set.

• Respond to every review within one business day.

• Share one review on social each week.

• Add top reviews to website, proposals, and email signatures.

• Track metrics and celebrate wins.

Final word

Reviews are not only stars and comments. They are small stories from your community that show you care and deliver results. With a clear process and kind follow through, you can build a steady stream of fresh reviews that support every listing presentation, every open home, and every new client conversation. Start this week with five asks, keep it simple, and watch your reputation grow.

Author Ken Hobson
ken@agentslibrary.com.au