The Power of Client Testimonials on Social Media

The Power of Client Testimonials on Social Media

Client testimonials are the most trusted form of proof you can share online. They speak in simple human language. They show real results. They help people feel safe to contact you. Used well, testimonials can lift your reach, build your brand, and turn browsers into booked appraisals. This guide explains what to collect, how to collect it, and how to turn it into content that wins listings.

Why Testimonials Work So Well

People trust people more than they trust ads. Testimonials feel like a friend’s recommendation. They reduce fear and answer silent questions such as will you get me a great result and will you communicate clearly.

• They provide social proof that you deliver on your promises

• They reduce risk for new clients who have not met you yet

• They are easy to understand and easy to share

• They help your posts travel further because people love stories about people

What Makes a Powerful Testimonial

Not all reviews are equal. A short great service is nice, but it does not move hearts or minds. Aim for clear details that show change.

• Specific outcome such as number of days on market, number of offers, price above reserve, or a reduced vacancy time

• Location and property type to help local owners relate

• The problem you solved such as tricky tenants, delayed settlement, tight timeline, or complex family situation

• Your behaviour such as honesty, care, weekly updates, strong negotiation, or smart marketing

• A human moment such as delivered boxes, water for buyers at open homes, or late night call

• A simple call to action such as contact this team for a stress free sale

The Best Formats For Social Media

Use a mix of formats so your audience does not scroll past. Keep branding consistent so your feed looks clean and professional.

• Quote card with client words over a property photo

• Short video from the client speaking to camera

• Reel that mixes client voice, property clips, and key numbers as text

• Carousel that tells the story across five slides problem to process to proof to payoff to prompt

• Story or Facebook highlight album that saves your best reviews in one place

• LinkedIn text post with a longer story and your lesson learned

• Google review screenshot with the client name cropped correctly and your logo added

• RateMyAgent or Facebook Recommendation shared to your page with a short summary in plain language

How To Collect More High Quality Testimonials

Make it a habit. Ask at the right moments when clients feel grateful and the memory is fresh.

• At unconditional contract

• At settlement

• After a rental vacancy is filled

• After a problem is solved

• After a record result

Simple ways to ask

• Send a thank you text with a direct link to your preferred review site

• Hand a small review card at settlement with a QR code

• Ask during your final call and then follow up with an email that includes three questions

• Use an online form that guides the client to write a story rather than a short line

Three gentle questions that produce strong stories

• What was happening before you called us

• What did we do that helped most

• What changed in the end and how did you feel

Sample Scripts You Can Use Today

Text message after settlement

• Hi Sam. Thank you for trusting us with 12 River Street. If you are happy to share your experience it would mean a lot. Here is the link to leave a quick review. Thank you again.

Email with prompts

• Subject Thank you and a quick favour

• Body Thank you for choosing our team. If you have a minute, would you share a few words for future clients. You can reply to this email or use the link. Helpful prompts

  • What challenge did we help you solve

  • What did you value about the process

  • What was the result

Video ask at the final walkthrough

• Sam, would you be happy to record a short message on my phone about your experience. Thirty seconds is perfect. You can say what was happening before, what we did, and how it ended.

Consent, Care, And Compliance

Protect your clients and protect your reputation. Be clear and kind.

• Get written permission before publishing names, faces, addresses, or voices

• Offer the option to use first name and suburb only

• Do not share private figures if the client asks you not to

• Keep records of consent in your CRM

• Avoid exaggerated claims and phrases that sound like a guarantee

• Check that photos do not reveal private details such as car plates or children

Design Tips That Lift Trust And Reach

Keep your design clean so the words shine. Use the same look across every platform.

• Use a plain background or a soft property photo with blur

• Add your logo in a small corner only

• Use one large quote in big type and a short caption that adds context

• Subtitles on every video so more people watch with sound off

• Begin each video within two seconds with the strongest line

• End every post with a gentle call to action

Writing Captions That Convert

Your caption should tell the story in a few lines and show the path for the reader to take next.

• Start with the outcome in plain numbers

• Add one sentence about the challenge

• Share one behaviour that made the result possible

• Invite the reader to take a small step such as send a message for a price update

Example caption structure

• Result Sold in nine days with four offers

• Challenge Owners had already bought and needed a clean settlement

• Behaviour Daily updates and a targeted buyer list

• Prompt Thinking about a move this spring. Send a message for a simple plan

Turning One Testimonial Into Many Posts

Stretch each great story across the month. People need to see the proof more than once.

• Post a quote card this week

• Share the full story as a carousel next week

• Share a short video clip the week after

• Turn the lesson into a tip for sellers or landlords

• Add the review to your website and your email signature

• Create a monthly roundup of happy clients and tag those who consent

Build A Testimonial Highlight Library

Make your best proof easy to find. Use folders and highlights so new visitors see them first.

• Instagram Highlights

  • Sellers

  • Buyers

  • Property Management

  • Record Results

• Facebook Featured Album

  • Five to ten of your clearest stories with dates and outcomes

• LinkedIn Featured Section

  • Link to your best case studies and video testimonials

• Website Page

  • Add a banner at the top of your home page that links to a proof page with filters by suburb and service

Measure What Matters

Track the effect so you know what to repeat. Keep it simple at first.

• Saves and shares on posts with testimonials

• Direct messages after a testimonial post goes live

• Clicks to your appraisal page or booking link

• Number of review requests sent and number received

• Ratio of posts with proof in your content mix each month

• Listings won where the owner referenced a review or story

Create a simple scorecard each month

• Reviews gained

• Video testimonials recorded

• Proof posts published

• Leads attributed to proof content

A Simple Story Framework You Can Reuse

Use this to turn any review into a short and strong story.

• Past The situation before you arrived

• Problem The worry or barrier

• Process What you did step by step

• Proof The result in clear numbers

• Payoff How the client felt

• Prompt Invite the reader to message you

Thirty Day Testimonial Action Plan

Week 1 Collect

• List ten recent clients who are likely to say yes

• Send the text and email script to all ten

• Record two short videos with willing clients

• File consent forms in your CRM

Week 2 Create

• Design three quote cards in Canva with the same look

• Edit two short vertical videos with subtitles

• Write two carousel stories using the story framework

Week 3 Publish

• Post one quote card, one video, and one carousel across Instagram, Facebook, and LinkedIn

• Add one review to your website and to Google

• Save the best items to Highlights and Featured sections

Week 4 Amplify

• Turn the strongest story into a Reel with light music

• Share the lesson you learned as a tip for sellers or landlords

• Run a small boost to the best performing post in your local area

• Send a monthly wrap email that links to your proof page

Advanced Ideas For Extra Impact

When you are ready, add these moves to stand out.

• Before and after story

  • Day one valuation and price

  • Final result and days on market

• Third party credibility

  • Verified badges from platforms like Google Reviews and RateMyAgent

• Neighbour voice

  • Short lines from neighbours who noticed your open home care

• Data overlay

  • Add average days on market in the suburb to show the gap you achieved

• Multi voice case study

  • Vendor, buyer, and your property manager each share one line for a full picture

Common Mistakes To Avoid

A few small errors can weaken trust. Avoid these and your proof will shine.

• Generic praise without detail

• Long blocks of text without a clear headline

• Busy designs with too many logos or fonts

• Sharing personal information without consent

• Posting once then forgetting to build a library

• Waiting months to ask for a review

Make Testimonials A Repeatable System

Treat testimonials like a core task in every campaign.

• Add review requests to your listing checklist

• Set an email and text template in your CRM

• Create a shared folder for screenshots, videos, and consent forms

• Keep a running list of proof posts and link them in your bio

• Review your scorecard at the end of each month and improve one step

Next Steps

Testimonials are your living proof. They speak for you when you are not in the room. With a simple system, you can collect them, shape them into clear stories, and share them across all your channels. Start today. Choose three recent clients. Ask with care. Turn their words into simple posts that show real change. Add one clear call to action. Over time your feed will read like a library of happy endings. That is the kind of proof that wins listings and grows your brand.

Author Ken Hobson
ken@agentslibrary.com.au