The Best Types of Local Community Posts for Real Estate Agents

Building a strong local brand starts with being useful and visible in the community. The fastest way to do this is to share simple posts that help people live well in their suburb. Below is a clear list of the best local post types, with easy ideas, captions, and a simple plan you can follow every week.

What Makes a Great Community Post

• It is helpful or interesting for local people today

• It is easy to read and easy to act on

• It uses real photos or short video from the suburb

• It names the suburb or landmark clearly

• It invites a small next step such as save share comment or click

Tip. Use clear photos in natural light. Add the suburb name at the start of the caption so your post shows up in local search.

Core Categories of Local Community Posts

Local Events Guide

• What to post

  • Free weekend events

  • Markets festivals fairs and local sport finals

  • Council run activities during school holidays

• Simple photo ideas

  • A wide shot of the event sign or entry

  • A smile from a stall holder with permission

• Caption starter

  • Suburb name weekend guide. Three free things to do this Saturday

• Call to action

  • Save this for the weekend and tag a friend to join you

Small Business Spotlight

• What to post

  • A three question chat with a cafe owner baker or tradie

  • One value their best seller or a tip for locals

• Simple photo ideas

  • Owner at the counter or tools on the bench

• Caption starter

  • Meet name of business in suburb name. Their most loved item is

• Call to action

  • Comment with the next local business we should visit

Parks Playgrounds and Dog Spots

• What to post

  • Best playground for toddlers or safest off leash times

  • Shade toilets parking and coffee distance

• Simple photo ideas

  • Slide swing barbecue area or water tap for pets

• Caption starter

  • Family afternoon sorted. Park name in suburb name has

• Call to action

  • Share with a parent or pet owner who will love this

School and Education Update

• What to post

  • School open days subject to school approval

  • Helpful tips for school zones and safe drop off

• Simple photo ideas

  • Crossing flags and school signs from public space

• Caption starter

  • New families in suburb name. Here is a simple guide to drop off at

• Call to action

  • Save this for first week back

Transport and Commute Tips

• What to post

  • Train line works road changes new bus stops

  • Best bike paths from suburb to key hub

• Simple photo ideas

  • Station platform signs or a clear map photo

• Caption starter

  • Getting to city name from suburb name just got easier

• Call to action

  • Comment your commute tip and help a neighbour

Sport Clubs and Active Living

• What to post

  • Junior sign ups local football or netball fixtures

  • Park run times or community fitness groups

• Simple photo ideas

  • Scoreboard or team warm up with permission

• Caption starter

  • Game day in suburb name. Here is where to cheer on

• Call to action

  • Tag the club so they can share this

Neighbourhood History and Heritage

• What to post

  • Then and now photos of streets halls or old shops

  • A short story from a long time resident with permission

• Simple photo ideas

  • Historic photo beside the current view

• Caption starter

  • Suburb name history minute. Did you know

• Call to action

  • Comment with a memory we should add

Nature and Lifestyle

• What to post

  • Sunrise sunset lookouts walking tracks and picnic spots

  • Tide times for bays and safe swim tips from official sources

• Simple photo ideas

  • Pathway framing a view or a picnic rug on the grass

• Caption starter

  • Breathe in suburb name. A quiet walk at

• Call to action

  • Save this for your next reset

Council Services and Helpful Alerts

• What to post

  • Hard waste dates green bin reminders and recycling tips

  • Pet registration and library programs

• Simple photo ideas

  • Council noticeboard or your calendar with the date circled

• Caption starter

  • Do not miss this. Hard waste in suburb name starts on date

• Call to action

  • Share this to remind your street

Property Care and Home Safety

• What to post

  • Bushfire prep checklists storm prep and smoke alarm reminders

  • Local tradie availability after major weather

• Simple photo ideas

  • Clean gutters ladder on the ground and sealed windows

• Caption starter

  • Keep your home safe in suburb name. Before summer please

• Call to action

  • Save the checklist and tick it off this week

Market and Street Watch

• What to post

  • New shop openings cafe makeovers and street upgrades

  • Quiet relaxed videos of main street at different times of day

• Simple photo ideas

  • Shopfront ribbon cutting or outdoor seating area

• Caption starter

  • What is new on street name in suburb name

• Call to action

  • Tell us your favourite new spot

Charity and Community Good

• What to post

  • Food drives school fundraisers beach clean ups and blood donor days

• Simple photo ideas

  • Donation table or sign up sheet with names hidden

• Caption starter

  • Let us help. On date the community is supporting

• Call to action

  • Comment I am in and we will send details

A Weekly and Monthly Posting Rhythm

Here is a simple rhythm you can repeat forever. It keeps variety high and workload low.

• Monday. Council or commute update

• Tuesday. Small business spotlight

• Wednesday. Park or nature feature

• Thursday. Home safety or home care tip

• Friday. Weekend events guide

• Saturday. Live story from a game market or open home street scene

• Sunday. History or quiet lifestyle moment

Monthly extras to add

• First week. School or family services update

• Second week. Charity or volunteer highlight

• Third week. Market and street watch

• Fourth week. Best five photos of the month in one carousel

How to Source Content in Thirty Minutes

• Save ten trusted pages. Your council page library page local police transport page major school page three sport clubs and three community groups

• Turn on notifications for those pages

• Keep a simple notes file on your phone with three columns. Idea Link Photo

• When you pass a new cafe or street upgrade take one quick photo and add it to the notes file

• Set a repeating calendar block each Monday for thirty minutes to plan and schedule the week

Fast Formats That Work

Carousel

• Image one. Big title with suburb name

• Image two to four. Short facts and photos

• Image five. Clear call to action such as save or share

Reel

• Ten to fifteen seconds

• Three clips of two to three seconds each. Sign crowd close up

• Text labels only. Where what when

Story

• One photo with a poll. Will you go yes or no

• Add a location sticker and a mention for the organiser

Live

• Two minutes max

• One scene change only

• Greet viewers state the event and share one tip then wrap

Ready to Copy Captions

Use these short templates as a base. Fill the blanks and post.

• Suburb name weekend guide. Free events you can enjoy on date. Event one time location. Event two time location. Save this and share with a friend

• Meet business name in suburb name. Their favourite menu item is name. Open times times. Parking tip short tip. Comment with your go to order

• Park name in suburb name. Shade yes. Toilets yes. Coffee five minute walk to cafe name. Perfect for toddlers. Tag the person who plans your play dates

• Hard waste in suburb name starts on date. Put items out the night before. No electronics or paint. Share this to help your street

• Bushfire prep for suburb name homes. Clear gutters test smoke alarms check garden hoses and plan an exit route. Save and tick off today

Photo and B Roll Checklist

Keep this list on your phone so you always have useful visuals.

• Entry signs for parks halls schools and stations

• Street art murals and historic plaques

• Main street at three times. Morning lunch and early evening

• People with permission only. Always ask first

• Close ups of local products such as bread flowers coffee

• Maps and timetables that are easy to read

Consent and Care Checklist

Be careful and respectful. It builds trust.

• Ask before filming faces inside a business or club

• For children get written permission from a parent or carer

• Show times and details taken from public sources only

• Do not share private addresses or personal information

• If an event changes update your post and story quickly

• Thank and tag organisers so your post spreads further

Turn Engagement Into Conversations

Community posts are not only for likes. They open real conversations that lead to appraisals and listings.

• End most posts with a soft invite. Want a free suburb guide message me

• Offer a monthly suburb email with events and market facts

• Add a simple form on your site to collect first name suburb and email

• Reply to every comment within one hour during the day

• When someone asks for more info move to private message and help fast

Measure What Works

Check these numbers once a week and adjust.

• Saves. Best signal that people found it useful

• Shares. Best driver of new followers inside the suburb

• Replies and comments. Best path to private chats

• Profile visits and link clicks. Best step toward leads

• Story polls and quiz taps. Best sign of attention

If saves and shares are low try clearer titles and tighter timing. If comments are low add a question at the end of each caption.

Simple Workflow You Can Repeat

1. Plan on Monday for thirty minutes using the weekly rhythm

2. Gather photos during your normal travel time

3. Write all captions in one sitting and schedule them

4. Check comments at lunch and early evening

5. On Friday post the weekend guide and pin it to the top of your profile for two days

6. On Sunday pick your best five photos and save them to a suburb highlight

Extra Ideas That Stand Out

• New resident welcome pack post. Three must know facts for suburb name with a link to your full digital guide

• Street by street focus. One short post about one street per week with a fun fact and the walk score if available

• Local hero. Thank a crossing guard teacher coach or volunteer with a photo and three kind sentences with permission

• Seasonal series. Spring gardens summer beach safety autumn local arts winter comfort food favourites

When you share helpful community posts every week people start to trust you. They see you as a friendly guide who knows the suburb. Keep it simple. Be useful. Show real places and real people. Invite a small next step. Over time your audience grows and so do your conversations and listings.

Author Ken Hobson
ken@agentslibrary.com.au