The Best Types of LinkedIn Posts for Real Estate Success

LinkedIn has become one of the most powerful platforms for real estate professionals to build authority, attract clients, and create long term career opportunities. While Facebook and Instagram are often thought of as the “go to” platforms for promoting properties, LinkedIn is where professionals and decision makers gather. This makes it a perfect space to demonstrate credibility, share expertise, and create lasting business relationships.

The key to succeeding on LinkedIn is not simply posting for the sake of it, but creating the right types of posts that capture attention, deliver value, and encourage interaction. In this article we will explore the best types of LinkedIn posts for real estate success and how you can use them effectively.

Why LinkedIn Matters for Real Estate Professionals

Before looking at the post types, it is important to understand why LinkedIn deserves your focus.

• LinkedIn is a professional platform. The audience is typically more engaged in career, business, and financial discussions than on other platforms.

• Buyers and sellers often search for trusted professionals online. A strong LinkedIn presence builds credibility.

• Property developers, investors, builders, and referral partners are active on LinkedIn, making it an ideal networking platform.

• LinkedIn rewards consistency and professional value sharing, which positions you as an authority in your market.

When used correctly, LinkedIn can generate referral business, attract higher quality leads, and build your long term reputation.

1. Educational and Value Posts

One of the best ways to build authority is to share valuable insights that teach your audience something new. Instead of pushing for a sale, focus on solving problems or answering common questions.

Examples include:

• Explaining how to prepare a property for sale to achieve the best price.

• Sharing insights on market trends in your suburb.

• Tips for first home buyers on securing finance or making an offer.

• How landlords can maximise rental returns while staying compliant.

When you consistently provide useful information, you become the “go to” professional for trusted advice.

How to optimise these posts:

• Use clear bullet points or numbered steps.

• Keep your language simple and professional.

• End with a question to encourage engagement, such as “What is the biggest challenge you face when preparing a home for sale?”

2. Market Updates and Local Insights

Property is one of the most talked about subjects in Australia. Sharing regular updates about your local market positions you as the expert in your community.

Ideas for posts include:

• Quarterly sales and median price updates.

• Rental vacancy rates and rental price trends.

• New infrastructure or community developments that could impact property values.

• Comparing suburb performance to nearby areas.

These posts not only educate but also highlight your deep local knowledge, which builds trust with potential clients.

Best practice tips:

• Use easy to read graphs or charts.

• Highlight key takeaways at the top of the post.

• Make it suburb specific to increase local engagement.

3. Storytelling and Client Success Stories

Stories are one of the most powerful ways to connect with people on LinkedIn. Sharing real examples of how you helped a client builds trust and demonstrates your skill.

Examples include:

• A client who achieved a record price due to your negotiation.

• Helping a downsizer transition smoothly into a retirement village.

• Assisting an investor to purchase a property that aligned with their long term goals.

Stories allow your audience to imagine themselves in the same situation. This creates a stronger emotional connection than facts alone.

How to share stories effectively:

• Always focus on the client, not yourself.

• Highlight the challenge, the process, and the result.

• Include a key learning point for your audience.

4. Video Posts

Video is one of the highest performing content types on LinkedIn. It builds a sense of connection because people can see your face, hear your voice, and feel your personality.

Examples of real estate video content:

• Quick suburb market update.

• A walkthrough of a property or development site.

• Short tips, such as “3 things to check before bidding at auction.”

• Personal introductions sharing your story and values.

Videos do not need to be highly produced. A simple, well lit video recorded on your phone can be very effective.

Best practice tips for video:

• Keep it under two minutes for maximum engagement.

• Add captions so people can watch without sound.

• Start with a hook to grab attention in the first few seconds.

5. Opinion and Thought Leadership Posts

LinkedIn is a platform where thought leaders thrive. By sharing your perspective on real estate issues, you position yourself as a knowledgeable professional worth following.

Examples include:

• Your opinion on recent government housing policies.

• The impact of rising interest rates on buyer behaviour.

• Predictions for the property market in the next 12 months.

• Insights into property technology or AI tools in real estate.

How to write effective opinion posts:

• Keep the tone respectful and professional.

• Back up your views with facts or examples.

• Encourage discussion by asking others to share their opinion.

6. Behind the Scenes and Personal Posts

While LinkedIn is professional, it is still about people. Sharing a glimpse behind the scenes helps others connect with you on a personal level.

Ideas for posts include:

• A photo of your team preparing for an auction.

• A milestone celebration such as years in business.

• Community involvement, such as supporting a local charity event.

• A reflection on your personal journey in real estate.

These posts remind your network that you are more than just a salesperson. They show authenticity and human connection, which are key in building long term trust.

7. Polls and Interactive Posts

Engagement is essential for LinkedIn success. Polls are a simple way to start conversations and learn from your audience.

Examples:

• “Do you believe property prices in our suburb will rise or fall in the next 12 months?”

• “What is the biggest challenge when buying a property?”

• “Would you prefer to attend an in person or online auction?”

Polls increase engagement because they are easy to answer, and they can provide valuable insights into what your network is thinking.

Tips for polls:

• Keep options clear and limited to 3–4.

• Add a follow up comment with your own perspective.

• Use results to create follow up content.

8. Celebrating Client Wins and Testimonials

Sharing client testimonials on LinkedIn is a powerful way to demonstrate credibility. When others speak highly of your work, it reinforces your reputation.

Examples include:

• Screenshots of client reviews with a thank you message.

• Sharing a photo of happy buyers receiving their keys.

• A post celebrating a vendor achieving a record price.

Make sure to focus on gratitude and the client’s achievement rather than making it a self promotion piece.

9. Carousel or Document Posts

LinkedIn allows you to upload PDF documents that readers can swipe through like a carousel. This format works well for educational or step by step content.

Ideas for carousel posts:

• A 5 step guide to preparing your home for sale.

• An investor checklist for buying in your area.

• A timeline of the selling process.

This type of content is highly shareable and positions you as a knowledgeable guide.

10. AI Assisted Content Creation

AI tools such as ChatGPT can help you brainstorm and draft LinkedIn posts. For example:

• Generating topic ideas based on current market trends.

• Drafting post outlines or captions.

• Creating different variations of your message to test engagement.

While AI should not replace your voice, it can make the process faster and easier, allowing you to maintain consistency in posting.

Putting It All Together

The most successful LinkedIn strategy is not about choosing one type of post but mixing several. By combining educational posts, stories, videos, and interactive content, you create variety and maintain interest.

Here is a suggested monthly structure:

• 2 educational posts.

• 2 market updates.

• 1 client story.

• 1 video post.

• 1 opinion or thought leadership piece.

• 1 personal or behind the scenes post.

This balance ensures that you are seen as professional, approachable, and consistent.

Final Thoughts

LinkedIn is not a place to constantly push listings. It is a platform to show who you are, what you know, and how you can help. By focusing on creating the right types of posts, you will build authority, strengthen your brand, and attract long term opportunities.

The best types of LinkedIn posts for real estate success are those that educate, inspire, and engage. With consistent effort and a mix of strategies, LinkedIn can become one of the most valuable parts of your business growth plan.

Checklist: The Best Types of LinkedIn Posts for Real Estate Success

This checklist will help you plan and create effective LinkedIn content that builds authority, trust, and long term business success.

1. Educational and Value Posts

☐ Share tips that solve common property problems.
☐ Use bullet points or numbered lists for clarity.
☐ Keep language simple and professional.
☐ End with a question to encourage comments.

2. Market Updates and Local Insights

☐ Post quarterly or monthly suburb updates.
☐ Share graphs, charts, or infographics.
☐ Highlight key takeaways at the top.
☐ Compare your suburb with nearby areas.

3. Storytelling and Client Success Stories

☐ Share client challenges, process, and results.
☐ Focus on the client’s journey, not yourself.
☐ Add a learning point others can take away.
☐ Use authentic, real experiences.

4. Video Posts

☐ Record short videos (under 2 minutes).
☐ Add captions for silent viewing.
☐ Start with a strong hook.
☐ Share updates, property tips, or introductions.

5. Opinion and Thought Leadership Posts

☐ Share your view on property policies or trends.
☐ Back up your opinion with facts.
☐ Write in a professional, respectful tone.
☐ Ask your network to share their thoughts.

6. Behind the Scenes and Personal Posts

☐ Show your team preparing for an auction.
☐ Celebrate milestones or anniversaries.
☐ Share your personal real estate journey.
☐ Highlight community involvement.

7. Polls and Interactive Posts

☐ Ask clear, simple property questions.
☐ Limit to 3–4 options.
☐ Add your own perspective in comments.
☐ Use poll results to create new posts.

8. Celebrating Client Wins and Testimonials

☐ Share screenshots of positive reviews.
☐ Post photos of buyers or vendors celebrating.
☐ Thank your clients in a warm and genuine way.
☐ Focus on the client’s achievement, not just you.

9. Carousel or Document Posts

☐ Create step by step guides in PDF format.
☐ Use visuals, icons, or checklists.
☐ Share investor tips, selling timelines, or buyer guides.
☐ Keep each page simple and easy to swipe.

10. AI Assisted Content Creation

☐ Use AI to brainstorm post ideas.
☐ Draft outlines or captions with AI tools.
☐ Create variations to test engagement.
☐ Edit so the post keeps your voice and style.

Monthly Post Mix (Suggested)

☐ 2 educational posts.
☐ 2 market updates.
☐ 1 client success story.
☐ 1 video post.
☐ 1 opinion piece.
☐ 1 personal or behind the scenes post.

✅ If you follow this checklist each month, you will create a balanced, engaging LinkedIn presence that builds trust, attracts leads, and strengthens your professional brand.

Author Ken Hobson
ken@agentslibrary.com.au