The Best Social Media Scheduling Tools for Real Estate Agents

Social media works best when it is steady, clear, and on time. A scheduling tool helps you plan posts in advance, so you can sell, list, and meet clients without worrying about daily posting. This guide explains what to look for, which tools suit different needs, and how to set up a simple weekly system that matches the rhythm of property work in Australia.

Why a Scheduling Tool Matters

• Saves time so you can focus on listings, appraisals, and vendors

• Keeps your feed active during open homes, auctions, and school holidays

• Helps plan property campaigns across Facebook, Instagram, LinkedIn, and TikTok

• Protects brand quality with approvals and templates

• Gives clear reports you can share with vendors to show reach and results

What To Look For Before You Choose

• Platforms supported

  • Facebook and Instagram through Meta

  • LinkedIn for professional posts

  • TikTok for short video

  • Pinterest if you share design ideas and renovation tips

• Core features

  • Content calendar with drag and drop

  • Best time to post suggestions

  • First comment and hashtag saver

  • Link in bio for Instagram

  • UTM tracking for campaign links

  • Team approvals and notes

  • Reels and Stories support

  • AI caption suggestions that you can edit to sound like you

• Helpful extras

  • Asset library for photos, floor plans, and logos

  • Canva integration for quick graphics

  • Comment inbox to reply in one place

  • Mobile app for posting on the go

  • Simple vendor reports with clear graphs

Tip. Keep your choice simple. If it feels hard, you will not use it. Start light, grow later.

The Shortlist. Tools That Work Well For Property Pros

Meta Business Suite

Best free starting point for Facebook and Instagram.

• Schedule posts, Reels, and Stories

• See basic insights and best posting windows

• Plan boosts and simple ads directly

• Good for solo work and new pages
  Great when you want zero extra cost and you live mostly on Facebook and Instagram.

Buffer

Simple tool that is easy to learn and use daily.

• Queue posts for multiple platforms

• Save hashtags and first comments

• Basic analytics and link shortener

• Strong mobile app for quick edits
  Ideal for a solo agent or a small team that wants clean, calm software.

Later

Made for visual planning on Instagram, now supports more platforms.

• Drag and drop grid preview

• Link in bio builder

• Hashtag suggestions and first comment

• Media library and simple analytics
  Perfect for brand led feeds, lifestyle posts, and a polished Instagram grid.

Loomly

Clear workflows for teams and approvals.

• Post ideas and content tips inside the calendar

• Draft, approve, and schedule with roles

• Asset library and version history

• Strong link and UTM tracking
  Good for teams that need structure, sign off, and vendor ready reporting.

Hootsuite

Feature rich for bigger teams and heavier posting.

• Deep analytics and custom reports

• Inbox for comments and messages

• Wide platform support

• Bulk upload for large campaigns
  Choose this if you manage many profiles or want advanced reporting for vendors and principals.

Sprout Social

Premium tool with strong listening and reports.

• Smart inbox across networks

• Advanced analytics and competitor views

• Team tasks and workflows

• Good for customer care at scale
  Best if you want executive level reports and shared inbox features.

SocialBee

Great at evergreen content and category queues.

• Content categories that rotate

• Recycle best performing posts

• AI caption ideas you can refine

• Simple analytics
  Useful if you post market tips, suburb profiles, and testimonials on a steady loop.

CoSchedule Marketing Calendar

Planning first, social second.

• All marketing projects in one calendar

• Social templates tied to each listing

• Team tasks and checklists
  Helpful if you want your entire listing plan, email, and socials in one view.

Canva Content Planner

Design and schedule in one place.

• Create posts and Reels in Canva

• Schedule to major platforms

• Brand kits for logos, colours, and fonts

• Shared folders for property assets
  Perfect when you already make graphics in Canva and want one simple pipeline.

Planoly or Tailwind

Visual tools for grid planning and Pinterest.

• Drag and drop grid

• Link in bio and simple shops

• Pinterest scheduling for mood boards
  Nice extras for design heavy brands, renovations, or buyer inspiration boards.

Which Tool Fits Your Situation

• You are starting out and cost matters

  • Meta Business Suite

  • Canva Content Planner

• You want ease and speed with a phone friendly app

  • Buffer

  • Later

• You need approvals, roles, and vendor reports

  • Loomly

  • Hootsuite

  • Sprout Social

• You want evergreen rotation for tips and testimonials

  • SocialBee

• You plan all marketing in one calendar

  • CoSchedule Marketing Calendar

A Simple Setup Checklist for Your First 30 Minutes

1. Connect your Facebook Page, Instagram, LinkedIn, and TikTok if available

2. Set your time zone to Sydney so AEST or AEDT is correct

3. Create content categories

   • New listings

   • Open home reminders

   • Sold and under offer

   • Market updates

   • Local spotlights

   • Testimonials

4. Add brand items

   • Logo and fonts

   • Colour codes

   • Story and Reel templates from Canva

5. Save caption blocks

   • Call to action to book an appraisal

   • Open home times for Saturdays

   • Inspection registration link if used

6. Create a hashtag set for each suburb and property type

7. Set posting times

   • Weekdays at 7.30 am and 7.30 pm

   • Saturday open home reminders at 8.00 am and 11.30 am

   • Auction day reminders by 8.00 am

8. Turn on link tracking for appraisal or brochure links

A Weekly Workflow That Matches Property Life

Monday. Plan and load

• Load posts for new listings, just sold, and this week’s opens

• Write one market tip using your latest data

• Prepare two Stories and one Reel about a feature of a key property

Tuesday. Local focus

• Schedule a local business shout out or school zone tip

• Add a buyer FAQ post to your evergreen queue

Wednesday. Vendor visibility

• Prepare one report graphic with reach and saves to show vendors

• Schedule a behind the scenes Story on staging or photography

Thursday. Push for inspections

• Schedule reminder posts for Saturday opens

• Load a Reel with a short walkthrough and captions

Friday. Human touch

• Schedule a personal post. Community event or weekend guide

• Reply to comments in your scheduler inbox

Saturday. Open homes and auctions

• Pre schedule reminders and directions

• Use the mobile app to post a real time Story at your first open

• Save common replies for location or parking questions

Sunday. Review and refuel

• Check analytics for the week

• Save top performing posts into your evergreen library

• Plan next week in ten minutes

How To Create Vendor Ready Reports In Minutes

• Use the tool’s analytics view

• Export reach, impressions, clicks, and saves

• Add a one page summary

  • What we posted

  • What worked best

  • What we will do next week

• Send with your weekly vendor report to build trust and show momentum

Tip. If your tool supports UTM links, use them for brochure downloads and appraisal forms. You can then see which post drove real enquiries.

Common Mistakes To Avoid

• Posting only listings. Mix in market tips, local content, and client stories

• Ignoring comments. Use the inbox to reply fast

• Posting at the wrong times. Set times around your audience and time zone

• Skipping Stories and Reels. Short video builds reach and recall

• No brand rules. Save templates so every post looks on brand

• No approvals. Use workflows if a principal needs to sign off

Privacy, Compliance, and Safe Posting

• Get written consent from vendors and tenants before showing people or private items

• Double check addresses, school names, and number plates in photos

• Keep buyer names out of public comments

• Store media in your scheduler’s library with clear labels so the right files are used

Quick Start Templates You Can Copy

• Post types

  • New listing. Three photos, key features, call to action to book inspection

  • Open home reminder. Time, address, parking tip, register link

  • Just sold. Result, days on market, buyer story, invite for appraisals

  • Market update. Suburb median, weekly sales count, days on market

  • Testimonial. Quote image from Canva, first name only, simple thank you

• Caption framework

  • Hook. One clear benefit or fact

  • Value. Feature or local insight

  • Proof. Result or social proof

  • Call to action. Book an appraisal or send a message

Simple Decision Guide

Answer these questions to choose fast.

1. Do you need free and simple

   • Choose Meta Business Suite

2. Do you want the easiest daily tool

   • Choose Buffer

3. Is Instagram your main channel

   • Choose Later or Canva Content Planner

4. Do you need approvals and vendor level reporting

   • Choose Loomly or Hootsuite

5. Do you want evergreen rotation of tips

   • Choose SocialBee

6. Do you want to see your whole marketing plan in one view

   • Choose CoSchedule

Start with one tool. Use it for four weeks. If it sticks, keep it. If not, switch once and then commit.

Advanced Tips When You Are Ready

• Build category queues for each suburb and rotate weekly

• Use best time suggestions but test your own peak times

• Save first comments with hashtags to keep captions clean

• Create Story highlight covers in Canva for listings, sold, reviews, and suburbs

• Use link in bio for each campaign so buyers find all current listings

• Tag local businesses and schools to grow local reach

Your Next Steps Today

1. Pick one tool that fits your stage and team

2. Connect your accounts and set Sydney time zone

3. Create six categories and load one post per category

4. Schedule the next seven days in one sitting

5. Block 15 minutes every Friday to review results

When your scheduling tool is set up well, your social media runs like a well planned open home. Doors open on time. People know where to go. The story is clear. Each week gets easier, your brand grows stronger, and more sellers feel safe choosing you.