The Best Facebook Post Types to Attract Engagement

Why Facebook engagement matters for real estate

Facebook is still where many buyers, sellers, landlords and tenants spend time each day. When people like, comment, share or click, Facebook shows your posts to more locals. This helps you win more awareness, more trust and more appraisals. Strong engagement brings warmer conversations before you even step into a lounge room.

Simple rules that lift every post

• Use clear photos or short videos that feel real and local

• Start your caption with a strong hook in the first line

• Add one clear call to action such as Comment for the guide or Send a message for inspection times

• Ask one question so people can reply quickly

• Keep links in the first comment if reach matters

• Reply to every comment with care and speed

• Tag local businesses and partners where relevant

• Use location tags and simple keywords in your copy

Post type 1. New listing reveal

Show the hero shot and a thirty second walk through. Keep it human and welcoming.

• Best use

  • Launch day

  • Retarget open home visitors

• What to include

  • Price guide if allowed

  • Key features such as number of bedrooms, outdoor area, school zone

  • First inspection time and a clear call to action

• Caption starter

  • New to market in Red Hill. Sun filled three bedroom home with a garden that kids will love. First opens Saturday. Comment Red Hill for details.

Post type 2. Sneak peek

Create early interest the day before the launch.

• Ideas

  • Short video of the front door opening

  • Blurred kitchen photo with the words Guess the suburb

• Caption starter

  • A quiet street. A big deck. Guess the suburb and I will DM the brochure to the first five correct answers.

Post type 3. Open home invitation

Make it easy for people to plan their weekend.

• What to include

  • Day and time

  • Parking tips

  • Accessibility notes

• Caption starter

  • Open home on Saturday at 10. Enter via Olive Street. Off street parking beside the park. Who is coming

Post type 4. Just sold story

Stories beat statistics. Share the journey and the lesson.

• Structure

  • The challenge

  • The plan

  • The result

  • The takeaway for other owners

• Caption starter

  • Just sold in 12 days after 47 buyer enquiries. The plan was simple. Styling, sunrise photos and a midweek twilight open. Thinking of selling in spring Comment Spring Plan and I will send our checklist.

Post type 5. Client testimonial video

Real voices build trust fast.

• Tips

  • Record on a phone in landscape

  • Ask three short questions

• Caption starter

  • Sarah explains how we helped her buy and sell in the same week with less stress. Thank you Sarah. Comment Plan to see the steps we used.

Post type 6. Local business shout out

Support businesses near your listings to tap into their audiences.

• What to post

  • Five favourite coffee spots

  • A family owned bakery near your open homes

• Caption starter

  • Coffee before your open homes Try River Roasters on Main Street. Tell them you saw this post. Tag your favourite cafe in the comments.

Post type 7. Community event guide

People share helpful local guides.

• Ideas

  • Weekend markets map

  • School fair dates

• Caption starter

  • What is on this weekend Here are five free family events within ten minutes of Wynnum. Comment Weekend for the list.

Post type 8. Market update made simple

Turn complex data into one clear picture.

• Format

  • One graphic with three numbers

  • Days on market, median price, number of listings

• Caption starter

  • Market snapshot for August. Fewer listings. Stable prices. Faster sales in the three bedroom home bracket. Want the suburb breakdown Comment Stats.

Post type 9. Price change alert

Be timely and useful.

• What to include

  • New guide

  • Next open time

• Caption starter

  • Price adjusted to meet the market. Three bedroom home with a pool in Kearneys Spring. Next open Thursday at five. Message for brochure.

Post type 10. Behind the scenes

Show the care that buyers and owners do not always see.

• Ideas

  • Pre photography styling

  • Auction day setup

  • Door knocking a street to find more homes for waiting buyers

• Caption starter

  • Before photos we spend one hour making little changes that add real value. Today it was fresh towels, greenery and warm lamps.

Post type 11. Facebook Live walk through

Live video triggers comments and questions in real time.

• Tips

  • Use a simple run sheet

  • Start with the best room

  • Save the Live to your page

• Caption starter

  • Live now at 27 Cedar Close. Ask questions in the comments and I will show you in real time.

Post type 12. Polls and quick votes

Low effort actions boost reach.

• Poll ideas

  • Which kitchen do you prefer White or timber

  • Best day for after work opens Tuesday or Thursday

• Caption starter

  • Help a vendor decide on a paint colour. Warm white or cool white Vote below.

Post type 13. Educational tip series

Teach in small steps and stay top of mind.

• Topic ideas

  • How to prepare for photos

  • What to check at a building inspection

  • Simple ways to add street appeal

• Caption starter

  • Tip one for a faster sale. Light sells. Clean the windows, change to warm bulbs and switch on every lamp for photos. Comment Prep for the full checklist.

Post type 14. Before and after

Transformation posts draw comments and saves.

• Ideas

  • Garden clean up

  • Styled living room

• Caption starter

  • One weekend. Two bags of mulch. New life for this front yard. Which look do you prefer Before or after

Post type 15. Myth versus fact

Clear up common confusion with a simple card.

• Examples

  • Myth You must sell in spring

  • Fact Good presentation and pricing matter more than the month

• Caption starter

  • Myth or fact You tell me in the comments.

Post type 16. Quiz or guess the price

People love to guess. Keep it friendly and clear.

• Tips

  • Give a range

  • Reveal the answer in a follow up post

• Caption starter

  • Guess the sale price for 8 Pine Street. Closest answer wins a coffee voucher from Bean Shed.

Post type 17. Neighbourhood spotlight

Show why a street or pocket is special.

• What to include

  • Schools, parks, shops, bus routes

  • Typical home style and price bracket

• Caption starter

  • Street spotlight. Oak Avenue in Manly West. Leafy, quiet and a short walk to the foreshore. Ask for our street sales list.

Post type 18. Meet the team

Human faces build comfort.

• Ideas

  • One team member each month

  • Three fun facts and one helpful tip

• Caption starter

  • Meet Jess from our property management team. Dog lover. Netball on Tuesdays. Her tip for landlords is simple. Choose a routine inspection date and stick to it.

Post type 19. Investor and landlord corner

Serve the investor audience with value.

• Topics

  • Rental yield updates

  • Vacancy trends

  • Maintenance tips that save money

• Caption starter

  • Investor corner. Simple changes that lift rent without a full renovation. Comment Landlord for the guide.

Post type 20. The vendor journey

Map the path so owners feel safe.

• Ideas

  • Timeline graphic from appraisal to settlement

  • One simple explainer for each step

• Caption starter

  • Selling does not have to feel hard. Here is our step by step plan from first chat to settlement. Comment Plan for a copy.

How to write captions that spark comments

• Start with a hook in line one

  • Example First open home Saturday with fresh pastries for early visitors

• Keep sentences short and friendly

• Ask one question

• Offer a small value prompt

  • Comment Guide

  • Message for times

• End with a clear call to action

• Use spacing and emojis lightly if it suits your brand

Image and video tips that work on Facebook

• Use bright natural light

• Hold your phone steady at chest height

• Film short clips of five to seven seconds and join them in order

• Add captions to video so people who watch on mute still understand

• Put the logo small in a corner so the focus stays on the home

• Keep videos under one minute for feed

• Use square or vertical for better screen use

A simple weekly posting plan

• Monday

  • Market snapshot or investor tip

• Tuesday

  • New listing reveal or sneak peek

• Wednesday

  • Local business shout out

• Thursday

  • Open home invitation or Live Q and A

• Friday

  • Educational tip or myth versus fact

• Saturday

  • Open home story or buyer feedback

• Sunday

  • Community event guide or before and after

Repeat your strongest performers. Freshen the angle and the media each time.

Checklist before you publish

• Clear photo or tidy video

• Hook in the first line

• One question to invite comments

• One call to action

• Location tag added

• Partners or businesses tagged

• Spelling checked

• Privacy confirmed for any people shown

• Link placed in first comment if reach matters

• Saved version posted to your Stories as well

Metrics that matter and how to improve them

• Reach

  • Improve by posting at the times your audience is online

• Comments

  • Improve by asking one simple question and replying fast

• Shares

  • Improve by posting helpful local guides and checklists

• Saves

  • Improve by posting before and after steps, market numbers and vendor plans

• Clicks and messages

  • Improve by using one clear call to action and a value prompt

Review your last twenty posts each month. Keep the top five formats. Replace the bottom three formats with new ideas from this list.

Compliance and care

• Always get written permission to show people, pets or number plates

• Avoid sharing private details such as full addresses when owners request privacy

• Keep tenant privacy front of mind in rental content

• Use music you are allowed to use

• Follow your office policies for price guides, sold prices and contract terms

Copy and paste caption templates

• New listing

  • Fresh to market in Fairfield. Light filled living, level yard and a short walk to the station. First open Saturday ten thirty. Comment Fairfield for the brochure.

• Just sold

  • Sold after two open homes. Four families made offers. The plan works because it is simple. Styling, strong media and a clear strategy. Thinking of selling Comment Plan and I will send it.

• Open home invite

  • See you Saturday at 18 Jarrah Court. Enter via North Street. Parking near the oval. Message me if you need a private viewing.

• Local guide

  • Free fun this weekend. Markets, live music and a pet friendly picnic at the foreshore. Comment Weekend and I will send the list.

Ready to use prompts for quick creation

Paste into your content tool of choice and fill the blanks.

• Write a friendly Facebook caption to invite locals to an open home at address. Include day, time, parking tips and a simple call to action.

• Turn these three market numbers for suburb into a one image snapshot with a short caption. Numbers are median price, days on market, total listings.

• Create a thirty second video script for a new listing at address with three key features and a call to action to comment brochure.

• Write a Facebook poll with two options to help a vendor pick a paint colour for the living room.

• Turn this sale story into a human case study post with a lesson for future sellers. Details are challenge, plan, result.

Final word

You do not need complex tricks to win on Facebook. You need helpful posts that feel local and human. Use the post types above, follow the simple rules and stay consistent each week. Your reach will rise. Your comments will grow. Most important of all, more locals will trust you with the sale or management of their home.

Author Ken Hobson
ken@agentslibrary.com.au