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Synthesia.io is an AI video-creation platform that turns plain text into polished videos with realistic, on-screen avatars. Real estate agents can now produce property walk-throughs, market updates, and team training content without cameras, lighting, or editing suites.

Simply paste a script, choose an avatar, pick a template, and click “Generate.” Videos render in minutes, complete with natural-sounding voiceovers in more than a hundred languages and accents. Because everything runs in the browser, updates are as easy as tweaking a sentence and re-exporting. By removing costly production barriers, Synthesia lets agents focus on storytelling, nurturing relationships, and winning new listings today.

Key Features 

  • Hyper-realistic avatars: Choose from over 160 presenters or create a custom one, giving every listing video a polished on-camera host.

  • Multilingual voiceovers: Automatic text-to-speech covers 130+ languages and accents, so you can greet overseas buyers in their native tongue.

  • Smart templates & brand kit: Drag-and-drop layouts, colors, and fonts make every clip look on-brand without wrestling with video editors.

  • Screen recorder and media uploads: Embed website tours, floorplans, and drone footage directly inside the generated video for richer property storytelling.

  • Collaboration & quick edits: Cloud workspace lets teams revise scripts, localize captions, and regenerate scenes in minutes—perfect for fast-moving markets.

Use Cases 

  • Listing walkthroughs: Turn property descriptions into engaging narrated videos that play in emails, social posts, or QR codes at open homes.

  • Agent introductions: Record a friendly avatar greeting that lives on your website, explaining your services and capturing leads around the clock.

  • Vendor reports: Quickly summarize weekly campaign stats in a personalized video, making data feel human and strengthening trust with sellers.

  • Tenant education: Produce clear maintenance tutorials or move-in guides that tenants can watch anytime, reducing repetitive phone queries.

  • Staff training: Use avatars to deliver consistent onboarding, compliance, and script practice videos without pulling senior agents off the floor.


Suggested Getting-Started Workflow

StepActionTip
1Sign up for a free trialUse your agency email for team sharing later
2Pick a real-estate templateLook for ones tagged “Property” or “Tour”
3Paste or draft your scriptAim for 50–75 words per scene for pacing
4Select an avatar & voiceMatch gender, age, and accent to your audience
5Upload photos, plans, or clipsHigh-resolution images boost credibility
6Brand colors & logoSet once; Synthesia remembers for future videos
7Generate & reviewUse the edit function to fix pronunciation
8Download or share linkEmbed in listings, email campaigns, or social media

Pros and Cons for Real Estate Agents

ProsCons
Cuts video costs and turnaround time dramaticallyAvatars may feel less personal than live footage for luxury listings
Multilingual output expands reach to international buyersComplex, highly emotive storytelling can still benefit from human actors
Easy script updates keep evergreen content currentSubscription required; costs scale with video minutes
Consistent branding across every clipLimited camera angles—virtual presenters stay mostly front-facing
Cloud collaboration streamlines team workflowsRequires strong internet for smooth editing and rendering

 

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Lorem ipsum

  • dolor sit amet,
  • consectetur adipiscing elit. Ut
  • elit tellus, luctus
  • nec ullamcorper mattis,
  • pulvinar dapibus leo.
  • Lorem ipsum
  • dolor sit amet,
  • consectetur adipiscing elit. Ut
  • elit tellus, luctus
  • nec ullamcorper mattis,
  • pulvinar dapibus leo.
  • Lorem ipsum
  • dolor sit amet,
  • consectetur adipiscing elit. Ut
  • elit tellus, luctus
  • nec ullamcorper mattis,
  • pulvinar dapibus leo.
  • Lorem ipsum
  • dolor sit amet,
  • consectetur adipiscing elit. Ut
  • elit tellus, luctus
  • nec ullamcorper mattis,
  • pulvinar dapibus leo.
  • Lorem ipsum
  • dolor sit amet,
  • consectetur adipiscing elit. Ut
  • elit tellus, luctus
  • nec ullamcorper mattis,
  • pulvinar dapibus leo.
  • Lorem ipsum
  • dolor sit amet,
  • consectetur adipiscing elit. Ut
  • elit tellus, luctus
  • nec ullamcorper mattis,
  • pulvinar dapibus leo.