Sora is OpenAI’s breakthrough tool that turns plain words into realistic, moving pictures. Type a description—“sun-soaked balcony overlooking Sydney Harbour with gentle drone swoop”—and Sora paints the scene, stitches motion, and delivers an editable video in seconds.

Launched publicly in December 2024 and now bundled inside ChatGPT Plus, Pro, and Team tiers, the 2025 version adds a Turbo Engine for faster rendering, a storyboard timeline to chain multiple prompts, and export options up to 1080p. For real-estate agents, it’s like owning a micro-studio: you can produce eye-catching listing teasers or suburb highlight reels without cameras, crews, or costly edits—all while staying inside a single browser tab. (100 words)

Key Features (100 words)

• Minute-Long Generation: Create clips up to 60 seconds with smooth camera moves and consistent lighting for polished walkthrough vibes.

• Storyboard Timeline Editor: Sequence several prompts so exterior shots, interior pans, and agent call-outs flow as one coherent story.

• Turbo Engine: Up to 3× faster rendering than the 2024 preview, cutting wait times during tight listing campaigns.

• Multiple Resolutions (480p-1080p): Match output to social platforms—from quick TikTok posts to high-def website embeds.

• Community Remix Feed & C2PA Metadata: Draw inspiration from shared videos and publish with baked-in authenticity badges to combat deep-fake concerns.

• Credit-Based Pricing: Plus (1 k credits, 720p / 5 s), Pro (10 k credits, 1080p / 20 s), Team (custom), making cost predictable.

Use Cases (100 words)

• 30-Second Property Trailers: Generate cinematic fly-throughs before photography is booked, building pre-listing buzz.

• Neighbourhood Spotlights: Combine café, school, and beach prompts into storyboards that sell lifestyle alongside bricks-and-mortar.

• Agent Personal Branding: Script and render animated bio videos—no film crew—then pin to profile pages.

• Market Updates: Visualise quarterly stats with animated graphs and voice-over ready backdrops, keeping clients engaged.

• Training & Onboarding: Craft scenario videos (e.g., ideal open-home setup) for new staff, saving on in-house video shoots.

Getting Started Workflow

Pros & Cons for Real-Estate Agents