LinkedIn Ads for Real Estate: How to Attract High-Value Clients and Investors

Why LinkedIn is perfect for premium real estate

LinkedIn is a professional network where people talk about business, wealth, growth and careers. This makes it a strong place to reach sellers with high value homes, commercial owners, developers and investors who want clear facts before they act.

• People on LinkedIn list job titles, seniority and companies

• Targeting lets you reach decision makers in Australia by city or region

• Cost per click is often higher than other platforms, but lead quality is often stronger

• The platform suits premium offers such as market briefs, development summaries and investment reports

Your outcomes and how to measure success

Decide what success looks like before you spend one dollar.

• Leads collected through LinkedIn Lead Gen Forms

• Meeting bookings with owners or investors

• Downloaded reports or guides that show buying or selling intent

• Website actions such as appraisal requests, commercial enquiries or off market alerts

Key numbers to watch

• Cost per lead

• Click through rate

• Lead form completion rate

• Meeting bookings from leads

• Revenue and commission from closed listings or deals

The right campaign types for property

Choose a format that matches your goal.

• Sponsored Content

  • Single image ads for simple messages

  • Carousel ads for project highlights and floor plates

  • Video ads for short tours or case studies

• Lead Gen Forms

  • Add a native form to your ad

  • The form pre fills from the person’s LinkedIn profile

  • Best for appraisals, private briefings, information packs and VIP lists

• Message and Conversation Ads

  • Send a direct message to a defined audience

  • Use carefully, keep it short and offer clear value

• Dynamic Ads

  • Good for retargeting people who visited your website or engaged with you

Offers that attract high value clients and investors

People on LinkedIn want useful, decision ready information. Give them something that helps them act.

• Suburb wealth report for prestige owners with recent sales, days on market and buyer demand

• Off market buyer list for premium homes and apartments

• Development site short list with zoning notes and precedence examples

• Commercial leasing snapshot with incentives, yields and vacancy trends

• Private investor briefing with rental demand, yields and growth corridors

• Case study pack that shows the journey from listing to result, including marketing plan, spend and outcome

• Event or webinar invite such as Downsizer Masterclass or Quarterly Investor Update

Audience building that works in Australia

Start broad enough to learn, then narrow to the best segments.

Core filters

• Location such as Brisbane, Sydney, Melbourne, Perth, Adelaide, Canberra, Gold Coast or Sunshine Coast

• Industries such as Financial Services, Construction, Property Development, Legal, Mining, Technology, Healthcare

• Job titles and seniority such as Owner, Partner, Director, CEO, CFO, COO, General Counsel, Head of Property, Development Manager

• Company size such as 11 to 50, 51 to 200, 201 to 500, 500 plus for business focused offers

• Interests such as Real Estate, Investment Management, Property Development

High intent segments to try

• Business owners and partners in suburbs with high median values

• Senior executives in targeted metro areas who have shown interest in property topics

• Developers and project managers within Construction and Real Estate

• Accountants and financial planners who influence investor decisions

• HR leaders and relocation managers for corporate moves

• SMSF trustees by interest and role filters combined with wealth related industries

Creative that wins attention

Keep the message simple, visual and useful.

Ad copy structure

• Hook

  • Speak to a clear pain or desire

• Value

  • Explain what they get, not what you do

• Proof

  • Add one result or stat

• Action

  • Tell them exactly what to do next

Image and video tips

• Use clean images that show the lifestyle or the asset, not stocky smiles

• For carousels, design one idea per card such as Location, Yield, Plan, Result

• Keep videos under 30 seconds with captions and a title frame in the first two seconds

Copy templates you can paste

• Prestige Sellers

  • Ready to see what your suburb’s top five sales mean for your home value
    Get the Private Market Brief. Download now.

• Investors

  • Brisbane Multifamily Snapshot
    Vacancies, yields and hot suburbs in one five minute read. Get the report.

• Developers

  • New townhouse precedence in Carina and Camp Hill
    View recent approvals and price points. Request the pack.

• Commercial Owners

  • Office leasing trends in South East Queensland
    Incentives, demand and time on market. Get the update.

• Off Market Buyers

  • Join our Private Buyer List
    Early access to premium homes before they go public. Apply now.

Landing pages and Lead Gen Forms

Choose one path and make it smooth.

Lead Gen Forms

• Fast to set up and very high completion

• Keep to three fields such as name, email, mobile

• Add a privacy note and a clear promise about what they receive

• Send an instant email with the download or booking link

Landing pages

• Use for deeper offers such as event registration or appraisal booking

• Keep the fold simple with headline, three benefits, one form

• Add trust such as recent results, testimonials and awards

• Use a booking widget for calendar appointments where possible

Tracking, retargeting and data use

Good tracking turns clicks into real insight.

• Install the LinkedIn Insight Tag on your website

• Set conversion events for appraisals, downloads and bookings

• Build retargeting audiences for recent visitors and video viewers

• Upload matched audiences from your CRM where you have the right permissions

• Respect privacy and consent, and give people a simple way to opt out

Budget and bidding made simple

Start lean, learn fast, then scale what works.

• Daily test budget for one audience and one offer per city

• Split the spend across two creative ideas

• Optimise for leads if using Lead Gen Forms, or for visits if you rely on your website

• Raise bids slowly once you see steady form completion and booking rates

• Stop the bottom two ads each week and replace with new versions

A simple month one plan

• Week 1

  • Launch two audiences and two ads per audience with Lead Gen Forms

• Week 2

  • Keep the winners, refresh images and first lines, add a third audience

• Week 3

  • Turn on retargeting to people who clicked or visited

• Week 4

  • Shift budget into the top audience and top offer, book follow up calls

Step by step setup in Campaign Manager

Follow this checklist from start to finish.

1. Create an account and connect your business page

2. Add billing and set your account currency in AUD

3. Install the Insight Tag on your website

4. Create conversions for Appraisal Request, Investor Pack Download and Booking Made

5. Build your first audience by location, industry and seniority

6. Choose objective Lead Generation or Website Conversions

7. Select ad format such as Single Image or Carousel

8. Create a Lead Gen Form or link to your landing page

9. Write your ad copy and upload images or video

10. Set daily budget and schedule

11. Launch and monitor every day in the first week

12. Pause weak ads, keep strong ads, and add one new test

Messaging that speaks to premium intent

Use language that respects time and focuses on outcomes.

• Prestige sellers want proof, privacy and a plan

• Investors want numbers, risk notes and next steps

• Developers want precedence, timelines and approvals

• Commercial owners want vacancy, incentive and tenant demand

• Corporate relocation wants schooling, commute and neighbourhood fit

Short scripts for video or voiceover

• Prestige Seller

  • Thinking of selling in Bulimba
    See what top results mean for your home and how to reach qualified buyers. Download the Private Market Brief today.

• Investor

  • Looking for income with growth potential
    Our quarterly snapshot shows rents, yields and demand by suburb. Get your copy and book a five minute call.

• Developer

  • Studying townhouse sites on the south side
    View precedence, pricing and buyer demand in one clear pack. Request the Development Brief now.

Nurture and follow up that feels premium

Speed matters. Care matters more.

• Reply within ten minutes where possible

• Send the promised pack and offer a two click booking link

• Ask one helpful question to qualify need and timeline

• Move warm contacts to a private email sequence with case studies

• Invite high value leads to a short online briefing

Common mistakes to avoid

Save money by avoiding these traps.

• Broad promises with no proof or local insight

• Landing pages with slow load or long forms

• Too many objectives at once

• Setting and forgetting campaigns

• No clear privacy note or opt out choice

• Pushing features rather than solving the person’s problem

Ready to use campaign blueprints

Use these as starting points and tailor to your city.

Blueprint A
Prestige Seller Market Brief

• Objective

  • Lead Generation

• Audience

  • Location Brisbane

  • Seniority Director, Owner, Partner

  • Industries Financial Services, Legal, Technology

• Offer

  • Private Market Brief

• Creative

  • Single Image of premium streetscape

  • Headline Your suburb’s top five sales and what they mean

• Follow up

  • Email with brief and booking link for a private pricing chat

Blueprint B
Quarterly Investor Snapshot

• Objective

  • Lead Generation

• Audience

  • Location Sydney and Melbourne

  • Interests Real Estate and Investment Management

  • Company size 11 to 200

• Offer

  • Investor Snapshot PDF

• Creative

  • Carousel with Yield, Vacancy, Growth, Suburbs

  • Headline Rent and yield trends in one five minute read

• Follow up

  • Invite to a 15 minute investor call with two time options

Blueprint C
Commercial Leasing Update

• Objective

  • Website Conversions

• Audience

  • Location Gold Coast

  • Job titles CEO, COO, Head of Property, Facilities Manager

• Offer

  • Leasing Update with incentive and demand data

• Creative

  • Video with captions and three key numbers

  • Headline What tenants want now on the Gold Coast

• Follow up

  • Form leads go to a calendar page for viewing times

Weekly optimisation rhythm

Make steady changes and keep records.

• Review spend, clicks, leads and bookings every Monday

• Pause anything below your average click through rate

• Duplicate winning ads and test a new first line or new image

• Share results with your team so the listing pitch includes fresh proof

• Update reports and briefs each quarter to stay current

Before you launch, check each item below.

• One clear objective for the campaign

• Offer that delivers real value and proof

• Audience that matches intent and location

• Strong headline, clean image or short video

• Lead Gen Form or fast landing page

• Insight Tag installed and tested

• Conversion events set and verified

• Daily budget and simple testing plan

• Fast follow up and booking link ready

With the right offer, clear targeting and steady optimisation, LinkedIn can become a reliable source of premium listings, serious investors and commercial clients. Keep your promise, respect privacy, and speak in plain language that helps people decide. If you do this each month, your brand will earn trust and your pipeline will grow with fewer but better conversations.

Author – Ken Hobson