Consistency wins on Instagram. It builds trust, keeps you top of mind, and turns casual scrollers into warm enquiries. This guide gives you a simple system and a full year of post ideas that speak to buyers, sellers, landlords, and tenants in any suburb across Australia. You will know what to post, when to post, and how to keep going without running out of ideas.
How to Use This Guide
Choose three posting days each week. For example Monday, Wednesday, Friday.
Each week use one proof post, one education post, and one human post.
Batch create two weeks at a time in one sitting.
Reuse ideas every quarter with a new property, suburb, or season.
Proof means results, listings, testimonials, and social proof.
Education means tips, checklists, how to, and market insights.
Human means behind the scenes, community, values, and personality.
Four Core Content Pillars
Proof
Just listed
Just sold
Case studies
Testimonials
Before and after styling
Education
How to prepare a home for sale
Auction and private treaty explained
Finance basics and timelines
Landlord tips and tenant care
Local market updates
Local and Community
Suburb spotlight
School zones
Small business features
Transport tips
Weekend things to do
Human and Brand
Why you love serving this area
Team intros
Behind the scenes on photo day
Tools you use
Your values and service promises
A 52 Week Instagram Calendar
Use one idea per week. Add a short caption and a call to action. Rotate suburbs and price points to keep it fresh.
New listing teaser. One hero photo. Caption starter. Coming soon in suburb. DM for first look.
Just sold story. Result plus days on market. One lesson for sellers.
Suburb spotlight. Three reasons people love living in suburb.
Open home invite. Time, place, parking tip, and nearest cafe.
Vendor testimonial tile. One sentence and a smiling photo with permission.
Styling before and after. One room transformation and cost range.
First home buyer tip. One simple step to start in suburb.
Auction explained. What happens in the last week before auction.
Property management tip. How to present for a rental viewing.
Price guide education. What a guide means and how to read it.
Market snapshot. Median price and number of listings in suburb this month.
Behind the scenes. Your checklist for photo day.
Local business feature. Coffee shop shout out near your listings.
Just listed carousel. Five best features and a floor plan tile.
Case study. How decluttering added interest. One clear takeaway.
Street of the week. History, feel, and typical home style.
Buyer question answered. Can I make an offer before auction.
Landlord checklist. Three things to do before leasing season.
Weekend wrap. Open home numbers and what buyers asked.
Renovation tip. Small upgrade that buyers notice.
School zone map. Why it matters for price and demand.
Finance basics. What is pre approval in simple words.
Team intro. Who you are and the area you serve.
Seasonal maintenance list for homeowners in suburb.
Just sold reel. Key handover with a happy moment and thank you.
Local park or beach feature. Why families love it.
Vendor paid marketing explained. What it covers and why it helps.
Negotiation insight. One way you protect seller price.
Rental market update. Vacancy rate trend in your area.
FAQ. What is a cooling off period in simple terms.
Community event guide. What to do this weekend.
Listing launch day. Walkthrough reel with three highlights.
Offer process. How multiple offers are handled fairly.
Styling on a budget. Three items that lift a room.
Downsizer tip. How to plan the move and timing.
Investor tip. What drives rental demand in suburb.
Behind the scenes in your CRM. How you match buyers to homes.
Case study. How a revised price strategy increased enquiry.
Street record story. Share a notable sale in context.
Vendor timeline. A simple week by week sale plan.
Buyer inspection checklist. What to look for at first visit.
Property photography tips for cloudy days.
Local transport spotlight. Commute times and routes.
Auction day calm. How you prepare sellers and buyers.
Just leased post. Days on market and tenant profile summary.
Spring clean list or winter warm home ideas.
Off market explainer. When it suits and when it does not.
Five mistakes to avoid when pricing.
Suburb growth story. Ten year chart in simple language.
Year in review. Number of sales, average days on market, lessons.
Gratitude post. Thank clients and community with a photo collage.
Goals for next year. Service promises and how to contact you.
Tip. If you post three times a week, spread one weekly idea across a carousel, a reel, and a story. If you post twice a week, alternate proof and education. If you post once a week, stick to the 52 week list and keep it steady.
Simple Caption Templates You Can Reuse
Proof captions
Just listed in suburb. Three things the owners loved about living here. Ready to inspect.
Sold in number days. The story behind the result in one line. Thinking of selling. Let us talk.
Education captions
Buying in suburb. Start with this one step.
Auction coming up. Here is what to expect in five minutes.
Human and community captions
We love serving suburb because reason.
Meet name. Role. One fun fact and how they help you at each step.
Calls to action
Comment suburb for a suburb snapshot.
DM the word Guide for our Selling Checklist.
Save this for your next inspection.
Photo and Reel Prompts That Work Every Time
Photo ideas
Front facade at golden hour
Kitchen bench with fresh fruit
Street tree canopy and local vibe
Hands holding keys at settlement
Smiling vendor or buyer with consent
Reel ideas
One take walkthrough with three callouts
Time lapse of styling a living room
Before and after of the best room
Three tips in twenty seconds with on screen text
Map zoom from city to the home location
Keep clips short. Use clear captions for viewers who watch on mute. End with one call to action on screen.
Hashtags and Tagging
Use three sets of tags
Location tags. suburbname realestate, suburbnamehomes, sydneyproperty or brisbaneproperty or perthproperty
Intent tags. firsthomebuyer, downsizing, investmentproperty, auctionday
Brand tags. yourname, youragency, yourcampaignname
Tag
Local cafes and parks
Photographers and stylists
Partners such as brokers and conveyancers
Community pages when relevant
Keep it tidy. Ten to fifteen tags are enough. Place them at the end of the caption.
Stories That Support Each Post
Use stories to boost reach and drive action on your main posts.
Polls at open homes. Would you choose a deck or a bigger yard
Quiz stickers. Guess the sold price range
Countdown to auction or first inspection
Question box. Ask anything about buying in suburb
Link sticker to the listing on your site or on the portal
Save the best stories into Highlights named Buy, Sell, Rent, Suburbs, and Results.
Batching Workflow So You Never Fall Behind
Plan
Pick three ideas from the 52 week list
Choose the property and suburb focus
Write one line hooks and calls to action
Produce
Capture photos and short clips at the same time
Record voice notes for tips while on site
Build one carousel template in Canva and reuse it
Publish
Schedule posts for the week using Meta tools
Set reminders for story add ons
Reply to comments within the first hour
Reuse
Turn carousels into short reels
Turn reels into stories with captions
Turn tips into a monthly newsletter
Quality, Consent, and Care
Always get written permission before sharing faces
Do not show personal items or plates
Blur or crop where needed
Keep addresses accurate and current
Use clear wording for price guides and conditions
Add a short note if images include virtual furniture or edits
Good care builds trust. Trust builds referrals.
Measure What Matters
Check your account weekly for simple signals.
Saves and shares on education posts
Profile visits and website taps after proof posts
Replies to stories with polls and questions
DM enquiries with a suburb or address
Growth of local followers in your target suburbs
If reach is low, add more human and community posts. If enquiries are low, add clearer calls to action on proof posts.
Monthly Theme Ideas To Refresh Your Feed
January new goals and suburb plans
February first home focus
March autumn styling
April auction confidence
May investor month
June winter warm home care
July renovation on a budget
August spring campaign planning
September spring launch tips
October family friendly suburbs
November preparing to sell before summer
December wrap up and gratitude
These themes make your 52 week ideas feel fresh even when you repeat the structure.
Quick Start Checklist For This Week
Pick your three days
Choose week number idea from the list
Write one hook and one call to action for each post
Capture one photo set and one short video set
Schedule posts and set story reminders
Block thirty minutes to reply to all comments and DMs
You do not need new ideas every day. You need a simple plan you can repeat. Use the 52 week list, stick to the three pillars, and stay human. Show proof. Teach clearly. Care for your community. If you do this every week, your Instagram will stay consistent all year, and your pipeline will grow with people who already trust you.
