How to Use Social Media to Build Authority in Your Suburb

Building authority means people in your suburb see you as the trusted guide for property. When they think real estate, they think of you first. Social media is the fastest way to earn this trust. You can show up every day, teach, help, and prove your wins. This guide gives you a clear plan you can follow right away.

What authority looks like online

Authority is not loud. It is clear, calm, and helpful. You earn it by showing up with useful posts and proof.

• You explain what is happening in the local market in simple words

• You show real results and happy clients

• You teach people how to make smart property choices

• You answer questions quickly and kindly

• You are easy to find and easy to contact

Set up your profiles for trust

Your profiles are your shop window. Make them clean and local.

• Profile photo that is bright and close up

• Cover image that shows a local landmark or a neat street in your patch

• Bio that states your suburb focus and your promise

• Call to action such as Book a free suburb price check

• Contact buttons that work on mobile

• Link in bio that goes to a simple lead page with one clear offer

Sample bio
Helping families buy and sell in [Your Suburb]. Weekly market facts. Free suburb price check link below.

Choose clear content pillars

Content pillars keep you focused. Rotate these so your feed feels balanced and useful.

• Market facts in simple language

• Property education for sellers and buyers

• Community spotlights and local stories

• Case studies and social proof

• Behind the scenes of your day and your process

Daily and weekly rhythm

Consistency builds memory. Use this simple rhythm. Adjust the days to suit your week.

• Monday. Suburb snapshot with one useful number

• Tuesday. Buyer or seller tip with a short video

• Wednesday. Community spotlight. A cafe or school or park

• Thursday. Case study. Tell the story of a sale or a buyer success

• Friday. FAQ reel. Answer one question you hear often

• Saturday. Open home story and three quick learnings

• Sunday. Week wrap. Results, lessons, and one invite to chat

Turn market data into plain language

People want to know what the numbers mean. Keep it simple and local.

• Pick one number each week. Median price, days on market, auction clearance, or number of new listings

• Explain what changed since last month or last quarter

• Say what this means for a seller and what it means for a buyer

• End with a gentle call to action

Example post
Suburb Snapshot. Median house price is now 910 thousand. That is up 1 percent since last month. Sellers, good news on price strength. Buyers, more homes are coming to market next week. Want a price check for your street. Send me your address and I will reply today.

Community spotlights that people share

Shine a light on local people and places. This grows reach and goodwill.

• Short video with the owner of a cafe or gym

• Ask three easy questions. What do you love about our suburb. What is your most loved product. One tip for new locals

• Add two neat shots of the shop and the street

• Tag the business and invite them to share

• Add a map pin and a simple caption that thanks them

Case studies that prove your method

A good case study shows the challenge, the steps, and the result. Keep it real and clear.

• Start with who and where. Young family in [Street name]

• The challenge. Needed to sell fast to secure a school zone

• Your plan. Prep list, price guide, launch, and buyer follow up

• The result. Sold in 12 days. Four offers. Above guide

• The lesson. One tip others can copy

• Consent. Always gain written consent before sharing details

Use short video to teach and show personality

Short videos build trust fast. Aim for 30 to 60 seconds. Use the same simple structure.

• Hook. One clear promise in the first three seconds

• Lesson. Three points that help the viewer

• Call to action. Comment with a question or send a message

Script example
Hook. Thinking of selling in spring. Here are three quick ways to add value.
Lesson. One. Fresh paint in light tones. Two. Garden edges and mulch. Three. Fix small items buyers notice like handles and taps.
Call to action. Want a prep checklist for your home. Comment Prep and I will send it.

Authority through live Q and A

Live sessions make you the go to guide. Keep them short and regular.

• Host a 15 minute weekly live called Suburb Property Answers

• Take three questions you collected during the week

• Share one small market update

• Save the live and post clips during the week

• Invite a guest like a broker or conveyancer once a month

Smart use of local ads to boost the right posts

Small, targeted boosts help the right people see your best work.

• Boost only your strongest helpful posts or case studies

• Target by suburb radius and interests like home ownership

• Set a small daily budget

• Add a clear call to action such as Get your free suburb price check

• Reply to every comment with care

Win the comments and the groups

Authority grows in the comments and in local groups.

• Reply within one hour where you can

• Use names and be kind

• Add one helpful tip or link to a guide

• Join local Facebook groups and answer property questions with no pitch

• Keep a running list of common questions for future posts

Make search work for you on social

Help people find you when they type your suburb.

• Use three to five local hashtags such as suburbnamehomes and suburbnameproperty

• Use location tags on posts, stories, and reels

• Put your suburb in your display name if allowed

• Repeat your suburb and city in your captions in natural ways

Repurpose one idea across many formats

Save time by turning one core idea into many posts.

Topic. How to price your home in [Your Suburb]
Formats you can create

• Reel. Three steps to set a price

• Carousel. Five mistakes to avoid

• Story. Poll. What is your biggest worry about pricing

• Post. Case study of a price strategy that worked

• Live. Q and A on pricing myths

• Blog or email. Full guide with examples

• Lead magnet. Free suburb price check

Simple creative templates

Use these outlines so you can post fast with a clean look.

Carousel outline

• Cover. Big question or promise

• Slide 1. Key point one

• Slide 2. Key point two

• Slide 3. Key point three

• Slide 4. What this means for you

• Final. Call to action and contact

Reel outline

• Hook line on screen

• Three short clips with captions

• Final screen with call to action and contact

Caption template
Headline. One line promise
Body. Three short sentences that teach
Close. One clear invite to comment or message
Hashtags. Three local and two topic tags

Track results with a simple scoreboard

What you measure will grow. Review weekly and monthly.

Weekly

• Posts published

• Profile visits

• Messages from locals

• Comments you replied to within two hours

• New email subscribers from your link in bio

Monthly

• Leads from social by source

• Appraisals booked

• Listings won where the first touch was social

• Average reach per helpful post

• Cost per lead if you used paid boosts

Set two targets each month. One for activity. One for outcomes. Example. Four helpful posts per week and eight social leads in the month.

Keep trust with clear rules

Trust can be lost fast. Use these rules to stay safe and respected.

• Gain written consent before sharing client stories or photos

• Remove personal details from screenshots or documents

• Do not promise a result. Share ranges and factors that affect price

• Keep records of your replies to questions that feel complex

• Use plain words. Avoid jargon

A 30 day starter plan

Week 1

• Update profiles and link in bio

• List ten common questions from sellers and buyers

• Film three short videos that answer three of the questions

• Post your first Suburb Snapshot

Week 2

• Share one community spotlight

• Post one case study with a clear lesson

• Host your first 15 minute live Q and A

• Boost your best helpful post for a small amount

Week 3

• Create a carousel on a seller topic

• Share a story poll to collect new questions

• Reply to every comment within one hour where you can

• Invite a local business to join a future live

Week 4

• Share a buyer guide reel

• Post a week wrap with results and learnings

• Update your scoreboard and review what worked

• Plan four weeks of topics using your best results

Ready to post swipe files

Use these and adjust for your suburb.

Suburb Snapshot caption
Median price in [Your Suburb] is 910 thousand. Up 1 percent this month. Sellers, buyer demand is steady. Buyers, more choice is coming. Want a free price check for your street. Comment Street and I will send it today.

Community spotlight caption
Big thanks to [Cafe Name] on [Street]. Best flat white and kind service. What they love about our suburb. Strong schools and friendly parks. Drop in and say hi. What local spot should I feature next.

Case study caption
Young family in [Street] needed a fast sale to secure a school zone. We focused on light paint, garden edges, and weekday buyer calls. Four offers in 12 days. Above guide. Want the full prep list we used. Message me Prep and I will share it.

FAQ reel script
Hook. How do I choose auction or private sale in [Your Suburb].
Point one. Look at stock levels and buyer depth.
Point two. Check recent days on market.
Point three. Match method to your timeline.
Close. Comment Method and I will send a simple guide.

Your next steps checklist

• Pick your five content pillars

• Lock a weekly rhythm you can keep

• Write ten common questions now

• Batch record three short videos today

• Create one simple lead offer in your link in bio

• Start your scoreboard and track weekly

• Review your month and refine your plan

Authority grows with patient, steady steps. Teach often. Share proof. Serve your suburb. If you follow this simple plan each week, people will come to you first when property matters.

Author Ken Hobson
ken@agentslibrary.com.au