How to Use Local Market Data in Your Social Media Posts

Local market data makes your posts useful, trusted, and shareable. When you share facts about what is happening in your patch, people stop scrolling and start paying attention. This guide shows how to pick the right numbers, turn them into simple posts, and build a repeatable weekly and monthly routine.

Why local market data works

• It answers the questions buyers, sellers, and landlords ask every day

• It builds trust because facts feel safe and solid

• It shows you know the streets, not just the headlines

• It turns casual followers into warm leads who message you for advice

The core numbers to share and how to explain them

Keep the numbers simple. Use one or two at a time. Always add a short plain English line.

• Median sale price
  The middle sale price. Half the homes sold for more and half for less.

• Days on market
  The average number of days it takes to sell a home.

• Auction clearance rate
  The share of auctions that sold. A higher number means stronger buyer demand.

• New listings and total listings
  How many homes came to market this week and how many are for sale in total. Low supply can lift prices.

• Vendor discount
  The average discount from the first advertised price to the final sale price.

• Price change over 3 months and 12 months
  Use percentages and a short note about what it means for sellers and buyers.

• Rental vacancy rate
  The share of rentals that are empty. Low vacancy means strong demand from tenants.

• Gross rental yield
  Annual rent as a percentage of the property price. Helpful for investors.

• Popular price bands
  The price ranges with the most buyer activity. This helps sellers set strategy.

How to make numbers easy to read

• Use one big headline number and one useful sentence

• Keep captions to 3 short lines before the “see more” break

• Always show the time period and the suburb

• Round numbers to whole numbers where possible

• Use the same colours and layout each week so people learn your style

Turning data into post formats that work

Use different formats through the week so your feed stays fresh.

• Single stat tile
  One number and one line. Example
  Median Price in Carina this month 985k
  More homes are selling in the 900k to 1.1m band.

• Two up comparison tile
  This month versus last month. Use arrows and short labels.
  Example
  New Listings 38 up 12 percent
  Days on Market 29 down 4 days

• Carousel explainer
  Slide 1 headline. Slides 2 to 5 one stat per slide. Last slide call to action.

• Short video or Reel
  Fifteen to thirty seconds. Face to camera. One suburb. One message. One call to action.

• Stories with polls
  Use a stat then ask a question.
  Example
  Vacancy rate 0.9 percent. Would you buy an investment here Yes or Not yet

• Map spotlight
  A simple map with three suburbs marked with their median prices or days on market.

Ready to post caption templates

Copy, paste, and fill the blanks. Keep line breaks for readability.

• Seller focused
  Today’s snapshot for [Suburb]
  Median sale price [Number]
  Days on market [Number]
  Buyers are strongest in the [Price Band] range
  Thinking of selling in [Month] Let me show you where your home fits in this market

• Buyer focused
  Market check for [Suburb]
  New listings this week [Number]
  Auction clearance rate [Number] percent
  If you want off market alerts in [Suburb] send me your budget and must haves

• Investor focused
  Rental update for [Suburb]
  Vacancy rate [Number] percent
  Median weekly rent [Number]
  Gross yield [Number] percent
  Ask for my five street list with the best rental demand right now

• Landlord retention
  Rents in [Suburb] moved [Up or Down] by [Number] percent over 12 months
  Average days vacant between tenants [Number]
  Want a free rent review for your property Reply with your address

Simple scripts for Reels and Lives

Keep your phone at eye level. Speak slowly. Smile. End with a clear action.

• Fifteen second suburb update
  Quick check on [Suburb] this week. Median price is [Number]. Days on market is [Number]. Buyer interest is strongest around [Price Band]. If you want a price guide for your home, comment Guide and I will DM it.

• Thirty second investor check
  Investors keep asking about cash flow in [Suburb]. Vacancy is [Number] percent. Median rent is [Number] a week. Gross yield sits at [Number] percent. If you would like a list of high demand streets, send me the word Investor.

Your weekly data routine

A simple routine keeps you consistent. Batch it once and you can post all week.

• Monday
  Single stat tile for your main suburb
  One line insight

• Tuesday
  Carousel with four quick stats across nearby suburbs

• Wednesday
  Story poll based on one number
  Add a question sticker for follow up

• Thursday
  Short Reel with your voice and one chart on screen

• Friday
  Price band spotlight
  Show where most buyers are active this week

• Saturday
  Open home wrap in Stories
  Number of groups, common questions, next steps

• Sunday
  Quiet day or a community post with one soft stat like average days on market

Your monthly wrap system

Set a calendar reminder on the first day of the month. Prepare one high value post and one video.

• One page graphic
  Five numbers from the last month for [Suburb]
  Median price, days on market, new listings, clearance rate, rent growth

• Two minute video
  What moved the needle this month
  Who this market favoured
  What to watch next month
  Clear call to action for appraisals or buyer briefings

Design tips so your data looks premium

• Use one brand colour and one neutral

• Keep plenty of white space

• Use the same font for numbers each week

• Put suburb and period in the same place on every graphic

• Make the headline number at least three times larger than the body text

• Add your logo and contact details in the bottom corner

• Save posts as square for feed and nine by sixteen for Stories and Reels

How to add context that people care about

Numbers alone can feel cold. Add small human details.

• Translate a number to a real world outcome
  Days on market down four means sellers are reaching moving day sooner

• Add a buyer or tenant story
  Three offers this week between 950k and 1.05m shows demand in that band

• Connect to seasons and events
  Spring stock is rising so early bird sellers often win

Compliance and trust notes

Keep trust high. Make it easy for people to see what the numbers mean.

• Always include the time period and suburb

• Add a short source note or say sourced from market data on request

• Avoid promises or guarantees

• Use words like may, can, and likely when you project

• Keep private data private in all screenshots and videos

• Update or remove posts if the numbers change in a big way

Turning comments and DMs into leads

Plan your next step before you post.

• Add a simple call to action
  Comment Guide for a suburb price guide
  Message Rent for a free rent review
  Reply Market for a three minute property check

• Have a ready response saved in your notes
  Thanks for asking for the [Item]. What is your address and best email I will send it now.

• Tag and save your warm leads
  Use a spreadsheet or your CRM to track who asked for what and when to follow up

A seven day content planner using local data

• Day 1
  Tile. Median price for [Suburb]. One line insight.

• Day 2
  Carousel. Four nearby suburbs with days on market.

• Day 3
  Story. Poll. Would you sell if you had a buyer at [Price] Yes or Not sure

• Day 4
  Reel. Your face. Clearance rate and what it means this week.

• Day 5
  Feed post. Top three price bands with most buyer activity.

• Day 6
  Stories. Open home numbers and common buyer questions today.

• Day 7
  Video. Thirty second weekly wrap with a simple action.

How to measure what is working

Track results for 30 days. Adjust based on real numbers.

• Reach
  Which post format carries your message the furthest

• Saves and shares
  Data posts should attract saves and shares more than average

• DMs and form fills
  Count how many people ask for guides or appraisals

• Listing and management leads
  Tag the source in your CRM. Review monthly.

Fast creation checklist

Use this checklist each week so you can create in one session.

• Confirm your suburbs of focus

• Pull five core stats for each suburb

• Choose three post formats for the week

• Write one sentence insight for each post

• Design one master tile then duplicate

• Record one short video with the key change

• Load all posts into your scheduler with calls to action

• Save replies for common DMs

Common mistakes to avoid

• Posting too many numbers in one graphic

• Forgetting to show the time period or suburb

• Using old data without a note

• Making big claims without context

• Skipping the call to action

• Changing your layout every week so followers cannot learn your style

Local market data is your edge. Share one clear number, add one helpful line, and connect it to a next step. Do it every week. Over time your audience will see you as the trusted guide in your patch and will reach out when they are ready to move.

Author Ken Hobson
ken@agentslibrary.com.au