How to Use Instagram Polls and Stickers to Engage Followers

Instagram is no longer just a place to post pretty property photos. It has become one of the most powerful tools for building connection with buyers, sellers, investors, and your local community. The features inside Instagram Stories, especially polls and interactive stickers, give real estate professionals a simple way to start conversations and keep followers engaged.

When used well, these tools make your audience feel involved, valued, and connected to you. They can also provide instant feedback, generate new leads, and position you as the agent who truly understands what people want.

This guide will show you step by step how to use Instagram polls and stickers to build deeper relationships, create excitement around your brand, and ultimately help you win more business.

Why Engagement Matters More Than Just Views

Many agents believe success on Instagram is about having the largest number of followers. In truth, follower count is far less important than engagement. Engagement means people are not only watching but also taking action such as clicking, voting, replying, or sharing.

Polls and stickers are powerful because they:

• Encourage participation rather than passive viewing

• Allow you to learn what your followers are thinking in real time

• Show Instagram that people like your content, which boosts your reach

• Build trust by making your audience feel included in the process

Understanding Instagram Polls and Stickers

Instagram offers several interactive stickers inside Stories. These stickers can be placed on top of any photo, video, or graphic, making your content feel dynamic and interactive.

The main ones most valuable to real estate professionals are:

• Poll sticker – lets people vote between two options (for example, “Which kitchen would you choose?”)

• Question sticker – allows followers to type a question or share feedback directly (for example, “Ask me anything about buying your first home”)

• Quiz sticker – lets you set up a multiple-choice question (for example, “What year was this property built?”)

• Slider sticker – people slide an emoji along a scale to show how much they like or agree with something (for example, “Rate this view from the balcony”)

• Countdown sticker – counts down to a specific time or event (for example, “Open home this Saturday”)

How to Add a Poll or Sticker

Adding these features is simple, even if you are not confident with technology.

1. Open Instagram and swipe right to create a Story

2. Upload a photo, video, or graphic

3. Tap the sticker icon at the top of the screen

4. Select the sticker you want to use (poll, quiz, questions, etc.)

5. Type your question, options, or details

6. Place the sticker on the screen and resize or move it as needed

7. Share your Story

Creative Ways Agents Can Use Polls

Polls are one of the easiest stickers to use and they work beautifully for property marketing. Here are some practical examples:

• Property comparison: Post two photos of kitchens or living rooms and ask, “Which one would you choose?”

• Style preference: Ask, “Do you prefer modern or classic homes?”

• Neighbourhood interest: Share a photo of a local café and ask, “Have you been here yet?”

• Market education: Post, “Do you think house prices will rise this year?” Yes or No.

• Fun engagement: Show a pet-friendly home and ask, “Dogs or cats?”

The secret is to keep the polls light, quick, and easy to answer.

Using Question Stickers for Conversations

Question stickers give your audience the chance to type their own response. These are excellent for generating warm leads and starting real conversations.

Ideas include:

• “What is the biggest question you have about selling your home?”

• “What features are most important to you when buying a property?”

• “What local suburbs are you most interested in moving to?”

• “Ask me anything about today’s market”

The beauty is that every answer comes directly into your inbox. You can then reply privately or share answers in your Story to provide value for everyone.

Quiz Stickers for Fun and Education

Quiz stickers are a smart way to position yourself as the local expert while keeping it fun. Followers enjoy testing their knowledge, and quizzes make your content memorable.

Examples for agents include:

• “How many properties sold in [suburb] last month? A. 24 B. 37 C. 41”

• “What is the average rental yield in this area? A. 4% B. 6% C. 8%”

• “Which year was this historic property built? A. 1890 B. 1920 C. 1955”

You can share the correct answer after the quiz, reinforcing your authority while keeping the tone light.

Slider Stickers for Instant Feedback

The slider is a fast way to measure emotion. People simply drag an emoji along a line, showing how much they like what they see.

Ways to use it:

• Share a photo of a stunning view and ask, “How much do you love this?”

• Post a design trend and ask, “Would you want this in your home?”

• Share a renovation before-and-after and ask, “What do you think of the transformation?”

The slider makes followers feel involved without needing them to type or think too hard.

Countdown Stickers to Create Excitement

The countdown sticker is excellent for creating urgency and building anticipation. When followers tap the countdown, they can get a reminder when the timer finishes.

Examples:

• “Countdown to auction day this Saturday”

• “Countdown to our live Q&A session”

• “Countdown to the release of our suburb market update”

This is an excellent way to make sure your audience shows up at the right time.

Best Practices for Agents Using Stickers

To get the most out of these tools, keep in mind a few best practices:

• Be consistent: Use stickers regularly so your audience expects interaction

• Keep it simple: Questions should be easy to understand and answer quickly

• Mix it up: Rotate between polls, quizzes, sliders, and questions to keep content fresh

• Share results: Let people see how others voted to make them feel part of the community

• Engage back: Reply to questions or comments promptly to show you value their input

• Align with business goals: Use stickers not just for fun but also to gather insights about buyers and sellers

How Stickers Help Build Real Connections

When people answer your poll, ask you a question, or slide the emoji bar, they are giving you their time and attention. These small interactions build familiarity and trust.

Over time:

• You learn more about what your audience cares about

• Your followers feel you are approachable and human

• Your posts reach more people because Instagram rewards engagement

• You naturally attract buyers and sellers who already feel connected to you

This is what makes Instagram such a powerful tool for growing your real estate business.

Turning Engagement into Leads

The most successful agents do not stop at just creating fun interactions. They use the data and conversations to create opportunities.

• If someone asks a question about selling, you can follow up privately and offer a free appraisal.

• If a follower votes for a property feature, you can note their preferences and match them to a listing.

• If someone taps on a countdown for an open home, you know they are a warm prospect.

By moving from light interaction to personal conversation, you turn engagement into genuine business opportunities.

Instagram polls and stickers may look simple, but they are among the most powerful ways to engage with your community. They transform your content from one-way broadcasting into two-way conversations. For real estate professionals, this means building trust, understanding your audience better, and creating natural opportunities to start relationships that lead to listings and sales.

By using polls, questions, quizzes, sliders, and countdowns consistently, you can make your Instagram presence not just seen but remembered. The result is an engaged audience who feels part of your journey and is more likely to choose you when it comes time to buy, sell, or invest.

Author Ken Hobson
ken@agentslibrary.com.au