Author – Ken Hobson.
Listing a home on Domain or REA and sticking a sign out the front is no longer enough. Vendors expect a clear, strategic plan that proves your worth and backs up your commission. ChatGPT can help you build that plan faster, easier, and far more impressively.

Below is a step-by-step guide – showing you how to turn ChatGPT into your personal marketing department. Follow these steps and you’ll save hours, delight your vendors, and win more listings.

See AI as Your Expert Team

Think of ChatGPT as four experts rolled into one:

• Strategist – designs the overall campaign

• Copywriter – crafts descriptions, ads, and headlines

• Social Media Manager – builds posts the algorithm loves

• Data Analyst – tracks results and suggests tweaks

Your role is the Director. You supply the local knowledge, facts, and goals; the AI does the heavy lifting.

Use the P.C.G.F. Prompt Formula

A strong prompt equals a strong result. Use this easy framework:

1. Persona – who the AI must “be”.
   Example: “You are a top-tier Australian real-estate marketing strategist.”

2. Context – every detail about the property, suburb, and vendor.

3. Goal – the exact outcome you want.
   Example: “Create a week-by-week marketing plan.”

4. Format – how the answer should look.
   Example: “Headings, bullet points, professional tone.”

Collect Your Raw Material

AI cannot guess local facts. Gather these before typing a single prompt:

• Street address (suburb, state, postcode)

• Property type (house, unit, townhouse, land)

• Specs – beds, baths, car spaces, land size, floor area

• Sale method & price guide (auction, private treaty)

• Key features – pool, renovated kitchen, solar panels, etc.

• The story – family entertainer? low-maintenance retreat?

• Local highlights – school zones, parks, cafés, beach, rail

• Target buyer – upsizers, downsizers, investors, young pros

• Marketing budget (if set)

The richer your context, the sharper the AI’s plan.

Build Your Master Prompt

Combine your facts with P.C.G.F. Here’s a template (edit text in brackets):

Persona: You are an elite Australian real-estate marketing strategist.
Context: I’m listing [123 Maple St, Glen Iris VIC 3146]—a [4-bed, 2-bath renovated Californian Bungalow] on [650 sqm] with a price guide of [$2.2 m–$2.4 m]. Target buyers are [upsizing families seeking great schools and indoor–outdoor living]. Auction in four weeks.
Goal: Produce a detailed, week-by-week marketing plan for the vendor.
Format: Use clear H2 headings and bullet points. Include:
• Executive Summary
• Target Audience Profile
• Property Branding & Messaging
• 4-Week Campaign Timeline
• Marketing Activities by Channel
• Vendor Reporting & Metrics

Paste that into ChatGPT. In seconds, you’ll receive a fully structured campaign skeleton.

Drill Down with Specialist Prompts

Your skeleton now needs flesh. Feed ChatGPT focused prompts for each section.

✍️ Property Headlines & Descriptions

Prompt: “Using our earlier details, act as a real-estate copywriter. Provide:
1 • Five catchy headlines
2 • A 250-word emotive description
3 • A 100-word bullet-point summary for portals”

📱 Social Media Calendar

Prompt: “You are a social-media strategist. Create a 4-week calendar (Facebook & Instagram) with two post ideas per week. For each post give: format, caption, targets, and hashtags.”

🎥 90-Second Video Script

Prompt: “Act as a property-video producer. Write a 90-second walkthrough script in two columns—Visuals | Voice-over—highlighting key features and ending with a call to action.”

🗂 Weekly Vendor Report

Prompt: “As a top Australian agent, create a weekly vendor-report template with: summary, marketing actions, key stats, buyer feedback, next steps, agent insights.”

Polish with Your Human Touch

AI drafts 90 % of the work. You supply the vital last 10 %:

1. Fact-check school zones, bus routes, café names, council data.

2. Adjust tone so it sounds like you.

3. Pick the best options (AI offered five headlines; choose two).

4. Add branding – agency logo, colours, headshot.

5. Insert actual costs – portals, photos, floorplan, signboard.

6. Export as a PDF or Canva deck ready for your listing presentation.

Present the Plan Like a Pro

When meeting your vendor:

• Walk through each step of the timeline—what happens and why.

• Show evidence – past campaign stats or case studies if possible.

• Link each activity to the target buyer’s habits (e.g., reels for young families who browse Instagram at night).

• Explain reporting – weekly updates keep them confident and informed.

A clear, data-driven plan positions you as a forward-thinking advisor, not just an order-taker.

Ongoing Optimisation

After launch, let ChatGPT keep adding value:

• Mid-campaign tweaks – ask the AI for fresh post ideas if momentum dips.

• Price-alignment scripts – generate calm, professional wording for delicate calls.

• Neighbour letters – create polite door-knock flyers or emails.

• Post-sale summary – craft a case study you can share to win new listings.

Benefits You’ll Notice Immediately

• Time saved: Hours of writing, brainstorming, and formatting gone.

• Higher quality: Consistent, professional language every time.

• Happier vendors: Clear strategy builds trust and reduces stress.

• Competitive edge: Few agents offer this level of planning.

Quick FAQ for Agents

Q: Is AI going to replace my role?
No. ChatGPT is the tool; you are the trusted expert who applies local knowledge, negotiation skill, and human empathy.

Q: How do I keep the plan unique for every property?
Provide fresh context each time—different story, features, and buyer profile—and the AI will tailor the output.

Q: What if the AI makes a mistake?
That’s why the polishing step exists. Always proof-read and adjust finer details.

ChatGPT lets you deliver elite marketing plans in minutes, not days. Combine its speed with your expertise and local insight, and you’ll:

• Win listings against less-prepared competitors

• Provide vendors with confidence and clarity

• Achieve stronger buyer engagement and premium prices

AI is here, it’s powerful, and it’s ready to help you shine in the market place. Start using ChatGPT today, and watch your service—and your results—reach a new level.