Author – Ken Hobson.

In Australia’s tight rental market, landlords no longer accept a quick upload to Domain or REA and a “For Lease” board out the front as a complete strategy. They expect you to deliver shorter vacancy periods, quality tenant applications, and maximum weekly rent. By using ChatGPT as your behind-the-scenes marketing team, you can craft polished, data-driven rental campaigns in minutes — saving time, impressing owners, and outperforming competitors.

See AI as Your Expert Team

Think of ChatGPT as four specialists rolled into one:

• Strategist – designs the overall leasing campaign

• Copywriter – writes descriptions, headlines, and ads

• Social Media Manager – creates posts that reach tenants where they scroll

• Data Analyst – tracks enquiry numbers and suggests tweaks

Your role is the Director. You supply local knowledge, rental legislation, and the owner’s goals; the AI does the heavy lifting.

Use the P.C.G.F. Prompt Formula

A strong prompt equals a strong result. Use this framework every time:

1. Persona – who the AI must “be”.
   Example: “You are a senior Australian property-management marketer.”

2. Context – all details about the property, suburb, owner, and ideal tenant.

3. Goal – the exact outcome.
   Example: “Create a two-week rental marketing plan that attracts quality applicants.”

4. Format – how the answer should look.
   Example: “Use H2 headings, bullet points, and plain English.”

Collect Your Raw Material

AI can’t guess local facts or legislation. Before typing a prompt, gather:

• Full address (suburb, state, postcode)

• Dwelling type (unit, townhouse, house, granny flat)

• Specs – beds, baths, car spaces, internal area, any storage cages

• Weekly rent & lease term (e.g., “$750 per week, 12-month lease”)

• Bond & pet policy (important for NSW, QLD, VIC compliance)

• Key features – air-conditioning, solar, furnished, NBN, courtyard

• Energy/Water efficiency (where disclosure is required)

• The lifestyle angle – walk-to-beach, CBD skyline views, quiet cul-de-sac

• Local highlights – train station, cafés, TAFE campus, major employer

• Target tenant – young professionals, medical staff, students, downsizers

• Vacant/occupied status & access notes (tenant check-out date, key pick-up)

• Marketing budget (owner-paid or agency-paid? professional photos?)

The richer the context, the sharper the AI’s plan.

Build Your Master Prompt

Blend your facts with P.C.G.F.. Adjust the text in brackets:

Persona: You are a top Australian rental-marketing strategist.
Context: I’m leasing [205/22 Harbour Rd, Hamilton QLD 4007] — a [2-bed, 2-bath furnished river-view apartment] asking [$750 per week] with a [12-month lease]. Bond is [4 weeks rent]. Pets on application. Ideal tenants are [young professionals working in Brisbane CBD]. Vacant now.
Goal: Produce a detailed, two-week rental marketing plan that minimises vacancy and attracts high-quality applicants.
Format: Use H2 headings and bullet points. Include:
• Executive Summary
• Target Tenant Profile
• Property Branding & Key Messaging
• Two-Week Campaign Timeline (Day-by-Day)
• Marketing Activities by Channel
• Owner Reporting & Metrics

Paste this into ChatGPT and you’ll instantly receive a structured campaign skeleton.

Drill Down with Specialist Prompts

Your skeleton now needs content. Feed ChatGPT focused prompts for each piece.

✍️ Property Headlines & Descriptions

Prompt: “Using the earlier details, act as a rental copywriter. Provide:
1 • Five catchy rental headlines
2 • A 200-word emotive description highlighting lifestyle & inclusions
3 • A 60-word bullet-point summary for REA/Domain portals”

📱 Social Media Calendar

Prompt: “You are a social-media strategist. Create a two-week calendar (Facebook, Instagram, LinkedIn) with two post ideas per week. For each post list: format, caption, tenant focus, hashtags.”

🎥 60-Second Rental Video Script

Prompt: “Act as a property-video producer. Write a 60-second walkthrough script in two columns (Visuals | Voice-over) focusing on lifestyle, convenience, and rental value.”

🗂 Weekly Owner Report

Prompt: “As a senior property manager, draft a weekly owner-report template with: summary, marketing actions, enquiry stats, application quality, tenant feedback, next steps, manager insights.”

Polish with Your Human Touch

AI handles 90 % of the work. You deliver the final 10 %:

1. Compliance check – confirm bond amount, pet clauses, pool safety certificates, smoke-alarm dates.

2. Local tweaks – mention ferry stop, express bus, or new shopping centre.

3. Tone – ensure the copy matches your agency brand and speaks to local renters.

4. Select best options – choose one headline and description for portals.

5. Branding – add logo, fonts, colours, QR code to online application form.

6. Insert real costs – featured listing fees, professional photography, social-boost budget.

7. Export – turn into a PDF or Canva flyer for your owner presentation.

Present the Plan Like a Pro

When meeting the landlord—whether on Zoom or in person—walk them through:

• The plan timeline – day-by-day tasks, from professional photos to first open.

• Target tenant insights – why this campaign speaks to their ideal demographic.

• Marketing spend – how every dollar accelerates leasing and maximises rent.

• Reporting system – weekly updates on enquiries, applications, and feedback.

A clear, data-backed plan shows your professional edge and builds owner trust.

Ongoing Optimisation

Once the campaign is live, keep ChatGPT in your toolkit:

• Mid-campaign boosts – ask AI to write fresh post captions or a price-adjustment SMS.

• Tenant screening emails – craft polite decline messages or pre-approval requests.

• Neighbour letterbox drops – generate short, friendly flyers seeking “friends who need a place”.

• Post-lease case study – create a success story to attract new landlords.

Benefits You’ll Notice Immediately

• Time saved: No more blank-page anxiety when writing ads or reports.

• Higher quality: Professional, consistent wording every time.

• Happier owners: Transparent plan shortens vacancy and justifies rent.

• Competitive edge: Few agencies offer such a detailed, AI-enhanced approach.

Quick FAQ for Property Managers

Q: Does AI replace my relationship with owners and tenants?
No. ChatGPT is the tool; you provide local insights, compliance knowledge, and personal service.

Q: Will every rental ad sound the same?
Not if you supply unique context: décor, views, nearby employers, lease type. The AI will tailor each piece.

Q: What if AI suggests something non-compliant?
That’s why you always do the compliance check. Use AI suggestions, but run them through your legislative filter.

ChatGPT turns rental-marketing chores into quick, high-impact wins. By combining AI speed with your property-management expertise, you will:

• Lease properties faster and minimise vacancy loss

• Deliver clear, professional strategies that owners love

• Attract better tenants through targeted messaging

AI is ready to help you elevate your rental service today. Start using these prompts, add your local knowledge, and watch your leasing results—and client satisfaction—reach a new level.