Lorem ipsum
- dolor sit amet,
- consectetur adipiscing elit. Ut
- elit tellus, luctus
- nec ullamcorper mattis,
- pulvinar dapibus leo.
- Lorem ipsum
- dolor sit amet,
- consectetur adipiscing elit. Ut
- elit tellus, luctus
- nec ullamcorper mattis,
- pulvinar dapibus leo.
- Lorem ipsum
- dolor sit amet,
- consectetur adipiscing elit. Ut
- elit tellus, luctus
- nec ullamcorper mattis,
- pulvinar dapibus leo.
- Lorem ipsum
- dolor sit amet,
- consectetur adipiscing elit. Ut
- elit tellus, luctus
- nec ullamcorper mattis,
- pulvinar dapibus leo.
- Lorem ipsum
- dolor sit amet,
- consectetur adipiscing elit. Ut
- elit tellus, luctus
- nec ullamcorper mattis,
- pulvinar dapibus leo.
- Lorem ipsum
- dolor sit amet,
- consectetur adipiscing elit. Ut
- elit tellus, luctus
- nec ullamcorper mattis,
- pulvinar dapibus leo.
Embrace the tools, but let your character lead the way.

Author – Ken Hobson.
– Cold Hard Stats:
- Social Media Views – Approx 3%
- Email Open Rates – 25 -40%
- Social Media – The platform own your audience
- Email List – You own your email list
A well-timed email to someone you have never met can open doors to new listings, buyers, and referral partners. Teams that add AI-powered outreach see 20–30 % more leads turn into real conversations because every follow-up lands at the right moment and in the right tone.
How AI keeps your emails sounding human
Learns your voice – Feed the tool a few past emails and it mimics your tone instead of spitting out generic sales copy.
Personalises at scale – Modern CRMs now slot in suburb names, recent sale data, or buyer search criteria automatically, so each note feels hand-written.
Picks the send time – Algorithms study open-rate history and schedule every step when your prospects usually check mail.
Writes smarter over time – Because 87 % of AI users let the model watch results, it keeps adjusting subject lines and calls-to-action until replies improve.
A simple six-step workflow for agents
1. Build a clean list
Export fresh contacts from your CRM—no bounced emails or outdated owners. Segment by interest (investor, downsizer, first-home buyer) so the messaging stays relevant.
2. Show the AI your style
Paste three of your own emails (thank-you notes, appraisal invites, etc.) and highlight any phrases you like. This “teaches” the model to sound like you.
3. Draft the sequence
Ask for:
A warm introduction email
Two gentle follow-ups
A “last try” note that offers value (e.g. suburb report PDF)
Keep each message to 120 words or less—easy for mobile reading.
4. Layer real personalisation
Use merge tags such as {{FirstName}}, {{Suburb}}, and {{LastSalePrice}}. Add one unique sentence pulled from the contact record (e.g. “Hope the renovation on Smith St is going smoothly”).
5. Automate timing & triggers
Set rules:
Send follow-up #1 three days after “opened but no reply”.
Skip to final email if the prospect clicks your market-report link.
Most AI outreach tools offer visual builders for this logic.
6. Review and refine
After a week, check open, reply, and meeting-booked rates. Ask the AI to rewrite the poorest-performing subject line and A/B test it in the next batch.
Quick checklist before you hit “Send”
✅ Subject line under 45 characters
✅ One clear call-to-action (book a valuation, download suburb report)
✅ Merge tags all populated—no “Hi {{FirstName}}” errors
✅ Links tracked and tested
✅ Plain-text preview looks tidy on a phone
Common mistakes to avoid
Over-personalising with private data that feels creepy. Use market facts instead.
Writing like a robot – Too many buzzwords or AI-style clichés signal automation and hurt trust.
Ignoring deliverability – Warm new domains, rotate senders, and keep daily volume realistic to stay out of spam.
Forgetting to stop – If someone replies “No thanks”, remove them immediately; nothing kills brand goodwill faster than unwanted follow-ups.
AI can handle the busywork—research, writing, and scheduling—so you spend more time on call-backs and appraisals.
When you guide the model with your own voice and local insights, every cold email feels like a personal note rather than a machine broadcast.
AD SPACE – Bottom of Content
Lorem ipsum
- dolor sit amet,
- consectetur adipiscing elit. Ut
- elit tellus, luctus
- nec ullamcorper mattis,
- pulvinar dapibus leo.
- Lorem ipsum
- dolor sit amet,
- consectetur adipiscing elit. Ut
- elit tellus, luctus
- nec ullamcorper mattis,
- pulvinar dapibus leo.
- Lorem ipsum
- dolor sit amet,
- consectetur adipiscing elit. Ut
- elit tellus, luctus
- nec ullamcorper mattis,
- pulvinar dapibus leo.
- Lorem ipsum
- dolor sit amet,
- consectetur adipiscing elit. Ut
- elit tellus, luctus
- nec ullamcorper mattis,
- pulvinar dapibus leo.
- Lorem ipsum
- dolor sit amet,
- consectetur adipiscing elit. Ut
- elit tellus, luctus
- nec ullamcorper mattis,
- pulvinar dapibus leo.
- Lorem ipsum
- dolor sit amet,
- consectetur adipiscing elit. Ut
- elit tellus, luctus
- nec ullamcorper mattis,
- pulvinar dapibus leo.