You have probably noticed that sometimes ChatGPT delivers content that feels too generic or not quite aligned with how you do business. That’s because, by default, it doesn’t know who you are, where you work, or who your ideal clients are.

To get more relevant, brand-specific responses—whether it’s for writing listing descriptions, social media captions, prospecting emails, or scripts—you need to teach ChatGPT about your business.

Here’s how to do it:
Start a new ChatGPT thread and type the following prompt, personalising it with your own details:

Prompt to Use:

Hi ChatGPT, I’d like you to remember my business details to give me tailored advice from now on.

My name is: [Insert your name]
I’m based in: [Your location – e.g. Eastern Suburbs of Sydney]
My business name is: [e.g. ABC Realty or John Smith Property Group]
My website address is: [Insert your website]
My agency focuses on: [e.g. residential sales, property management, project marketing, prestige listings, etc.]
My typical clients are: [e.g. downsizers, first-home buyers, investors, developers, high-net-worth individuals]
My brand tone is: [e.g. professional and trustworthy, approachable and friendly, high-end and exclusive]
I use ChatGPT to help me with: [e.g. social media captions, listing copy, marketing emails, training materials]

Please remember this information and refer back to it when helping me in future chats. Let’s make sure your answers are always aligned with my business.

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Once you’ve entered this, ChatGPT will use this information as a foundation for all future responses in that chat thread. It’s like giving your digital assistant a quick induction into your real estate brand.

💡Tip: If you’re using ChatGPT Plus, you can enable memory so it remembers your info across all future chats—saving you time and keeping your content consistently on-brand.

Author:  Ken Hobson