How to Run a Facebook Live Open Home Tour

Why Facebook Live works for open homes

Facebook Live lets buyers see a property in real time. It feels personal. It builds trust. People can ask questions while you walk through the home. You can reach more people than a single open home. You also keep a recording that can be watched later. This helps busy buyers and out of area buyers. It also shows your owners that you market with energy and care.

Goals for your live tour

• Grow enquiry and private inspections
• Shortlist serious buyers
• Show your local market knowledge
• Collect questions that help you follow up
• Impress owners with strong marketing

What you need before you start

Phone and setup
• A modern smartphone with a good camera
• A small gimbal or tripod for steady video
• A simple plug in mic or wireless mic for clear sound
• A fully charged power bank and cable
• A clean phone lens

Internet
• Test your upload speed inside the home
• Use the strongest Wi Fi available or switch to mobile data if better
• Walk the property to find any weak spots

Permissions and privacy
• Written approval from the owner to live stream
• Make sure tenants are fully informed and agree
• Hide personal photos and valuables
• Do not show alarm panels or keys
• Avoid filming neighbours or number plates

Compliance and price language
• Know your local quoting rules
• Use clear and lawful wording
• If unsure, invite buyers to message you for guidance

Set up the Live on Facebook

Create the event
• Go to your business page
• Create an event called Live Open Home Tour with the property address and suburb
• Add date and start time
• Write a short description with key features and a simple call to action
• Add three strong photos plus a floor plan if allowed
• Invite your profile, your team, and the owner to mark themselves as Going

Promote the event
• Share the event to your page and to your story
• Share the event in your community group and the suburb group where allowed
• Send a calendar invite link by email to your hot buyer list
• Text a reminder to inspection enquiry lists
• Ask the owner to share the event with friends and family

Schedule the Live
• On your page tap Live video then Schedule for later
• Set the time and choose your camera
• Add a helpful title such as 12 Smith Street Walk Through with Q and A
• Add tags like House Tour and Suburb Name

Your run sheet and script

Simple flow that is easy to follow

1. Title card and countdown

2. Welcome and what to expect

3. Quick area overview

4. Street view and front yard

5. Entry and living

6. Kitchen and dining

7. Bedrooms and baths

8. Outdoor area and garage

9. Final recap and calls to action

10. Live Q and A

Helpful notes to include
• Land size and main features
• What the owner loves most
• Recent improvements
• School zones and transport options
• Nearby parks, shops, and cafes
• Auction or closing date if set

Opening script example
Hello and welcome to our live open home tour at 12 Smith Street in Sunnyvale. I will walk you through the flow of the home and answer questions as we go. Please tell me where you are watching from and what matters most to you in a home. If you miss any detail, the full replay will be saved on our page. Let us begin at the front.

On the day checklist

One hour before
• Walk the route and do a practice stream for thirty seconds to test sound and signal
• Turn on all lights and open blinds
• Check mirrors and reflective surfaces
• Place a simple sign at the front saying Live tour in progress
• Prepare three key talking points and one story about the home

Ten minutes before
• Post a story saying We go live in ten minutes
• Place a small glass of water near the kitchen
• Turn phone to Do Not Disturb
• Plug in your mic and power bank
• Open the Facebook app and confirm the scheduled Live shows correctly

Two minutes before
• Tap Go Live on time
• Smile and breathe
• Show a simple title card and count down from ten

How to host the tour

Start strong
• Greet viewers by name as they join
• Tell them how to ask questions
• Explain the order of rooms
• Set expectations for length such as fifteen minutes

Guide the flow
• Move slowly and pause often
• Frame each space from the doorway first
• Then step into the room and show the best angle
• Explain how rooms connect to each other
• Use the floor plan as your map
• Ask questions like Would you use this room as a study or a nursery

Show key details
• Storage and built ins
• Natural light and window outlooks
• Power points and data points where relevant
• Air conditioning and heating
• Kitchen appliances and bench space
• Outdoor drainage and fencing condition
• Garage access and height

Keep engagement high
• Ask viewers to type yes if they can hear you clearly
• Invite them to vote with emojis on their favourite feature
• Answer names and questions quickly
• If a tricky question arises, note it and promise a follow up after checking details

Calls to action during the stream
• Type Inspect if you want a private viewing
• Type Contract if you want the contract sent to you
• Type Price Guide if you want guidance on price
• Pin a comment with your mobile number and a link to the digital brochure

Q and A segment
• Move to a quiet spot like the kitchen bench
• Hold the camera steady and make eye contact
• Answer three to five live questions
• Invite more questions by message after the stream

Close with clarity
• Summarise the best three features
• Remind viewers of the next open time
• Invite private inspections
• Thank the owner and viewers
• Confirm the replay will be saved on your page

Filming and audio tips

• Keep the camera at chest height for natural viewing
• Walk slowly and turn gently to avoid motion sickness
• Stand still when speaking for more than ten seconds
• Always face the phone mic toward your mouth
• Avoid windy outdoor talk unless you have a proper mic
• Use natural light where possible and turn on all lights
• Do not rush rooms that matter most to buyers such as kitchen and main bedroom

Team roles for a smooth live

• Host who speaks and guides
• Camera operator who frames and moves
• Moderator who replies to comments and drops links
• Door greeter if you run the live during a physical open

If you work alone, keep it simple. Do fewer rooms and spend more time on questions.

Smart ways to repurpose the replay

Right after
• Edit the title and description for clarity
• Pin the replay to the top of your page for forty eight hours
• Add chapters in the comments such as Kitchen at minute five
• Tag the suburb and add three to five property related keywords

Next two days
• Share the replay to your story and to your community group
• Send the link by SMS to new enquiries
• Email the replay to your hot buyer list
• Share the link with the owner and invite them to share
• Cut short clips into Reels and Stories such as kitchen highlight and backyard tour

Lead capture
• Add a comment with a link to a simple form to request contract and updates
• Invite viewers to message you their email for the brochure

Metrics to track and report

• Live viewers
• Peak live viewers
• Total replay views
• Average watch time
• Comments and questions
• Link clicks to brochure or form
• Private inspections booked
• Offers or applications if applicable
• Owner feedback and satisfaction

Share a short results note with your owner to show value.

Troubleshooting common issues

Poor signal
• Move closer to windows or the front door
• Switch Wi Fi off and use mobile data if stronger
• If the stream drops, restart quickly and apologise with a calm note

Shaky video
• Pause when speaking
• Use a tripod or gimbal
• Keep two hands on the phone if you have no stabiliser

Echo or noise
• Use an external mic
• Close windows near traffic
• Step away from bathroom tiles when speaking

Awkward pauses
• Keep a list of prompts on a card such as storage, light, flow, outdoor
• Ask viewers a question while you move to the next room

Helpful scripts you can copy

Privacy and welcome
Before we begin, we have removed any personal items for privacy. If you have a question about a feature I skip, please ask in the chat and I will return to it.

Price guide script
I can provide guidance on price within local rules. Please type Price Guide and I will message you the details after the live.

Closing script
Thank you for joining our tour of 12 Smith Street. To book a private inspection type Inspect. For the contract type Contract. I will stay for a few minutes to answer more questions in the chat.

Simple promotion captions

Before the live
Live Open Home Tour
Join us on Saturday at 11 am to walk through 12 Smith Street in Sunnyvale. Ask questions in real time. Save the event and invite a friend.

After the live
Missed the live walk through
Watch the full replay of 12 Smith Street now. Comment Inspect for a private viewing or Contract for documents.

Use AI to lift quality and speed

• Ask an AI tool to draft your run sheet and talking points based on the listing text and floor plan
• Generate a checklist for features to show in each room
• Summarise live comments into a follow up email for buyers and owners
• Create short clip captions and a post live highlight script
• Draft polite replies to common questions so your moderator can paste quickly

Final checklist

The day before
• Confirm permissions with owner or tenant
• Schedule the Live and create the event
• Promote across page, stories, groups, email, and SMS
• Pack mic, gimbal, charger, and power bank
• Prepare your run sheet and scripts

One hour before
• Clean lens and test audio
• Turn on lights and open blinds
• Walk the route and test signal
• Place a small title card near the entry

During the live
• Welcome and set expectations
• Move slowly and speak clearly
• Engage often and pin key links
• Run a short Q and A
• Finish with clear next steps

After the live
• Edit the title and description
• Add chapters and pin the replay
• Send the link to buyers and the owner
• Cut two short clips for Reels and Stories
• Record metrics and book follow ups

Run this playbook each time. Your live tours will become smooth, helpful, and easy to repeat. Buyers will feel guided. Owners will see strong marketing. Your listing will gain reach and real enquiry.

Author Ken Hobson
ken@agentslibrary.com.au