How to Repurpose One Post Across LinkedIn, Instagram and Facebook

Repurposing takes one strong idea and shapes it for each platform. It saves time, keeps your message consistent, and multiplies your reach. In real estate, this means one core post can drive buyer interest, seller trust, and brand awareness across three major channels without starting from scratch each time.

Below is a simple system. It is written so you can copy and paste into your content planner and post with confidence.

The One Idea Method

Start with one clear message. Use the same message everywhere and adjust the style for each platform.

Choose one of these core ideas

• Just listed spotlight

• Sold story with lessons for owners

• Market update for your suburb

• Client success case study

• Local business feature that adds community value

• Open home or auction invitation

Create a single master kit for that idea

• One headline that is clear and punchy

• One mini story that explains the value in three to five short lines

• One call to action that says exactly what to do next

• One link or contact path

• Three images or one short vertical video

• One set of three to five frequently asked questions

• One list of local tags such as suburb names and landmarks

This master kit is your source. You will now adapt it for each platform.

Platform Mindset at a Glance

Think of each platform like a room in a house.

• LinkedIn is your boardroom. Professional tone. Helpful insights. Clean visuals.

• Instagram is your showroom. Short video. Strong visuals. Quick captions.

• Facebook is your community hall. Local conversation. Shareable posts. Links work well.

Use the same message. Change only the wrapping so it fits the room.

Adapt It For LinkedIn

Purpose
Show expertise and educate owners and investors. Invite serious conversations.

Best post shapes

• Text post with a hook, three to five insights, and a clear call to action

• Document carousel using five to seven slides that feel like a mini guide

• Native video speaking to camera for thirty to sixty seconds

Structure for a LinkedIn text post

• Hook. State the promise or lesson

• Context. One to two lines on why it matters in your suburb

• Three bullet insights or steps

• Proof. One line with a quick result or statistic from your file

• Call to action. Invite a message or a calendar chat

• Tags. Location and two or three relevant topics

Example template

• Hook. Owners in [Suburb] are asking this one question right now

• Context. Prices and days on market have shifted this month

• Insights.

  • What moved and why

  • What buyers are reacting to

  • What simple tweak gets more inspections

• Proof. Our last listing saw higher enquiry after a floor plan refresh

• Call to action. Want the full two page suburb brief for [Suburb]

• Typing in the comments or message me today

Visuals
Use a clean carousel with each slide carrying one thought and one simple chart or photo. Keep fonts large and easy to read.

Timing
Post during work hours. Add a thoughtful comment on your own post within fifteen minutes to seed discussion.

Adapt It For Instagram

Purpose
Stop the scroll with visual impact. Show personality. Drive messages and profile visits.

Best post shapes

• Reel in vertical format with quick cuts or a smooth walk and talk

• Carousel of five to seven images or slides

• Story sequence with stickers for polls and questions

Structure for a Reel

• Hook in the first two seconds

• One tip or one insight per clip

• On screen text for key words

• End screen with a direct call to action

Caption template

• Line 1. Big promise or question

• Lines 2 to 4. The core insight in plain words

• Line 5. Call to action with a keyword for direct messages

• Location tag and a tight set of local tags

Example caption

• Selling in [Suburb] this spring

• Here are three quick ways to add value in one weekend

• Fresh mulch, warm lighting, and a clean front door

• Want my sixty minute prep checklist

• Comment Prep and I will send it today

Stories
Turn the post into four or five frames. Use one tip per frame. Add a poll such as Ready for a free suburb brief and Quick yes or Not yet.

Adapt It For Facebook

Purpose
Start local conversations and share links freely. Reach families and neighbours who use Facebook daily.

Best post shapes

• Long caption with one great photo or a simple video

• Link post to your listing page, blog, or a PDF guide

• Event for open homes and auctions

• Group share into local community pages where allowed

Structure for a Facebook post

• Hook in the first line

• Two short paragraphs that explain the benefit

• One practical tip or a quick story

• Clear call to action with link or Message button

• Invite comments with a simple prompt

Example caption

• Free two page market brief for [Suburb] is ready

• It shows price trends, buyer activity, and time on market in plain words

• We update it each month so you can plan with confidence

• Comment Brief and I will send it today or message me now

Boosting
If you choose to boost, set the audience to your suburb and nearby areas, include homeowners age ranges that match your market, and run for three to five days. Use your best performing image.

The Repurposing Workflow in Thirty Minutes

Minute 1 to 5
Pick your one idea. Fill the master kit. Headline, mini story, call to action, images, and link.

Minute 6 to 12
Build the LinkedIn version. Write the text post. Turn the text into a five slide document carousel.

Minute 13 to 20
Create the Instagram version. Record a thirty second Reel that mirrors your LinkedIn points. Save a seven slide carousel using the same headlines.

Minute 21 to 27
Write the Facebook version. Use a friendly long caption. Add your link. Create an event if your post is about an open home or auction.

Minute 28 to 30
Schedule all three with platform tools. Check that the call to action and links work. Add the same keyword for messages across platforms so replies stay tidy.

Smart Scheduling For One Message

Option A same day

• Morning LinkedIn

• Afternoon Instagram

• Evening Facebook

Option B staggered

• Day one LinkedIn

• Day two Instagram

• Day three Facebook

Both are fine. If your audience overlaps a lot, use the staggered plan to reduce fatigue.

Copy and Paste Templates

LinkedIn text post

• Owners in [Suburb] keep asking this

• Here is the simple answer

• One reason this matters today

• Three quick points

  • Point one

  • Point two

  • Point three

• Recent proof from our files

• Want the full two page brief for [Suburb]

• Comment Brief or message me and I will send it today

Instagram caption

• Selling in [Suburb]

• Three easy wins this weekend

• Tip one

• Tip two

• Tip three

• Comment Prep for my checklist or message me now

• Location tag and four to six local tags

Facebook caption

• New market brief for [Suburb]

• Clear price trends and buyer activity in two pages

• Comment Brief and I will send it today

• Share with a neighbour who might sell this year

Story sequence

• Frame 1. The promise

• Frame 2. Tip one

• Frame 3. Tip two

• Frame 4. Tip three

• Frame 5. Poll and call to action

Visual Pack Guide

Make a small pack you can reuse each week.

• One cover slide template with suburb and date

• Four content slides for tips or results

• One end slide with contact details

• One Reel cover with the same look

• One Facebook event banner

Keep colours and fonts the same so your brand is easy to spot.

Turn One Post Into Many Touchpoints

From the one idea you can also create

• An email to your database with the same headline and a short story

• A short script for a call or a door knock

• A PDF lead magnet such as a two page suburb brief

• A short blog post on your website that your Facebook link can point to

Each item points back to your call to action so people always know the next step.

Calls To Action That Work

Keep it simple and direct.

• Comment Brief for the two page suburb report

• Comment Prep for the listing readiness checklist

• Message me the word Value for a free thirty minute price chat

• Tap the link for open home times

• Save this post so you have the checklist later

Use the same keyword across platforms so you can track replies.

Tracking What Matters

Check these four signals each week. You do not need complex dashboards.

• Saves and shares on Instagram

• Comments and direct messages on Facebook

• Profile visits and connection requests on LinkedIn

• Clicks on your link or replies that use your keyword

When one platform outperforms, copy that format to the others for the next post.

Quick Example From One Idea

Core idea
Just listed three bedroom home in [Suburb] with a big backyard

Master kit

• Headline. Family ready home with space to grow in [Suburb]

• Mini story. Fresh kitchen, sunny living, level yard, walk to school

• Call to action. Open home Saturday. Message me for the digital brochure

• Link. Listing page

• Media. Ten photos and one twenty second walk through video

• FAQ. Price guide, land size, school catchment, rental estimate

LinkedIn

• Text post with three buyer highlights and one market insight

• Carousel showing floor plan, features, and local map

• Call to action to message for brochure

Instagram

• Reel that walks from street to yard with three on screen tips for buyers

• Carousel of seven slides that mirror the Reel

• Caption asks viewers to comment Brochure to receive the link

Facebook

• Long caption with open times and a friendly story about the yard

• Link to listing page

• Event for open home shared to a local community group where allowed

• Pin a comment with answers to the top three questions

All three push the same message and the same next step.

Repurpose Checklist

Before you post

• One idea chosen

• Master kit filled

• Clear call to action and keyword

• Visuals sized for each platform

• Links tested

After you post

• Reply to the first five comments within thirty minutes

• Save the post to a collection called Market or Listings

• Note the best performing image or hook for next time

• Add questions from comments to your FAQ list

Simple Naming And Storage

Keep your files tidy so repurposing is easy.

• Folder name. 2025 Week 38 Suburb Brief

• Files inside.

  • LinkedIn text

  • LinkedIn carousel

  • Instagram Reel

  • Instagram carousel

  • Facebook caption

  • Facebook event banner

  • Photos and video

  • FAQ sheet

This habit lets you recycle ideas each quarter with a quick refresh.

Final Thoughts

Repurposing does not mean repeating. It means shaping one strong message so it fits each platform. Start with one idea. Build your master kit. Adapt for LinkedIn, Instagram, and Facebook using the structures above. Keep your calls to action clear, your visuals clean, and your storage tidy. Over a month you will save hours, show up everywhere your clients spend time, and build a brand that feels consistent and trusted.

Author Ken Hobson
ken@agentslibrary.com.au