How to Plan a Month of Social Media Content in One Hour

Planning a full month of posts can feel hard. It does not need to be. With a simple system you can plan four weeks of strong content in one focused hour. This guide is written for real estate, uses plain language, and gives you a clear path to follow. You will finish with a calendar, ready captions, and a repeatable workflow you can use every month.

The One Hour Plan At A Glance

Use a timer. Work fast. Do not try to be perfect. Good and done will beat slow and unfinished.

• Minutes 0 to 5
  Set your goal and choose your main channels.

• Minutes 5 to 15
  Pick your content pillars and key messages.

• Minutes 15 to 25
  Brainstorm 40 quick post ideas from those pillars.

• Minutes 25 to 35
  Place ideas into a simple four week calendar.

• Minutes 35 to 50
  Draft short captions using a simple formula.

• Minutes 50 to 60
  Prepare assets, batch your work, and schedule.

Set a Clear Monthly Goal

Pick one main goal for the month. This focuses your message and your calls to action.

• Drive buyer enquiry for current listings

• Attract future sellers with proof and education

• Grow your email list for market updates

• Increase open home attendance

• Build local trust and brand recall

Write one sentence that guides your posts.
Example
This month I will help sellers understand price and process, show proof of results, and invite appraisals.

Choose your main channels. Most will use Facebook and Instagram. Some will add LinkedIn for local business reach. Keep it simple if you are starting out.

Choose Your Content Pillars

Content pillars keep your topics balanced and on brand. Use five to seven pillars.

• Listings and open homes
  New, just sold, under contract, weekend plan

• Seller education
  Pricing, presentation, timeline, fees, marketing

• Buyer education
  Finance basics, inspections, offers, contract steps

• Local area and lifestyle
  Suburbs, cafes, parks, schools, events

• Social proof
  Reviews, case studies, before and after, awards

• Market updates
  Sales numbers, days on market, clearance rates, trends

• Personal and team
  Meet the team, why you love the area, a day in the life

Pick the pillars that fit your brand and market. Aim for variety across the month.

Brainstorm 40 Ideas In 10 Minutes

Set a timer for ten minutes. Write fast. Use prompts like these.

• What would a first time seller ask me today

• What mistake do I see buyers make again and again

• What is special about each suburb I work in

• What result am I proud of from the last quarter

• What behind the scenes step would surprise clients

• What local business could I spotlight

Examples you can use right away

• Three simple ways to lift your sale price this spring

• Why your first open home matters and how to prepare

• Local spotlight
  Best off leash park in the area

• Thirty second walk through of 12 Sample Street

• Before and after
  Styling turns a small room into a hero

• Market minute
  Last month in our postcode in sixty seconds

• Buyer myth
  You must offer the list price

• Review highlight from a happy client with photo

• Just sold story
  How we created five offers in seven days

Aim for forty ideas. You will not use them all this month. Keep the rest for next time.

Build A Four Week Posting Framework

A simple daily theme makes planning quick. Use this guide or adjust to suit your rhythm.

• Monday
  Market update or myth busting

• Tuesday
  Listing feature or new to market

• Wednesday
  Local area or small business spotlight

• Thursday
  Seller or buyer tip

• Friday
  Social proof or behind the scenes

• Saturday
  Open home plan or live snippets

• Sunday
  Weekly wrap, email sign up, or coming soon

You now have seven theme slots per week. Fill each slot with one idea from your brainstorm list. If seven posts each week feels too much, choose four days and stick to them.

Fast Caption Formula You Can Reuse

Keep captions short and clear. Use this simple three part flow.

• Hook
  One short line that stops the scroll
  Example
  Three small changes that can add big value

• Value
  One to three bullet points with helpful detail
  Example
  Fresh paint in light tones
  Simple garden tidy and mulch
  Professional photos that show natural light

• Call to action
  Tell people what to do next
  Example
  Want a free price check for your home
  Send me a message today

Add local tags at the end
Suburb name
Your area name
Your brand name

For Reels or Stories add on screen text that repeats the hook and the call to action.

Prepare Your Asset Bank In Ten Minutes

You do not need a full studio. Gather simple assets you can reuse.

• Photos
  Front of homes you have listed or sold
  Street scenes and local landmarks
  Team headshots and candid office shots

• Short videos
  Ten to thirty second clips showing a room, a view, a street, a coffee spot

• Graphics
  Quote tiles for reviews
  Simple market numbers

• Proof items
  Screenshots of kind reviews
  Thank you cards
  Auction results

Store assets in folders by pillar. Name them clearly so you can find them fast.

Draft Ten Captions In Fifteen Minutes

Open a blank doc. Paste your chosen hooks. For each one, write two to three short lines using the formula above. Do not overthink. Aim for ten quick captions to start. You can refine later when you schedule.

Helpful starters you can copy

• Hook
  Thinking of selling in the next six months
  Value
  Here are the first three steps to take
  Call to action
  Get my free checklist. Send a message

• Hook
  The number buyers always ask me
  Value
  What is it worth
  Here is how we work it out
  Call to action
  Want a price guide for your street
  Reach out

• Hook
  New this week in Suburb
  Value
  Sunny living
  Walk to school
  Quiet street
  Call to action
  Open Saturday. Save the time

A Done For You 30 Day Plan

Use this as a plug and play month. Swap any item with one from your brainstorm if needed.

• Week 1
  Monday Market minute video
  Tuesday New listing photo carousel
  Wednesday Local cafe spotlight
  Thursday Seller tip
  Friday Review tile
  Saturday Open home schedule
  Sunday Weekly wrap with email sign up

• Week 2
  Monday Buyer myth post
  Tuesday Coming soon teaser
  Wednesday School catchment map post
  Thursday Pricing basics explainer
  Friday Behind the scenes of photo day
  Saturday Story clips from opens
  Sunday Just listed recap reel

• Week 3
  Monday Auction results post
  Tuesday Feature a key room video
  Wednesday Local park or trail
  Thursday Buyer tip about finance checks
  Friday Case study of a recent sale
  Saturday Open home invite
  Sunday Ask me anything box in Stories

• Week 4
  Monday Days on market update
  Tuesday Under contract celebration
  Wednesday Small business shout out
  Thursday Styling tip with before and after
  Friday Team introduction
  Saturday Live questions at an open
  Sunday Month in review and appraisal invite

Simple Scheduling Workflow

Batch your work so you save time.

• Put the four week plan into a calendar

• Drop your asset files into each day’s slot

• Paste the draft caption and adjust for the post type

• Add a simple graphic or on screen text for Reels

• Schedule in one sitting using your channel tools

• Set daily reminders to reply to comments and messages

If you do not want to schedule, save everything as drafts inside each app so posting is still fast.

Reuse One Idea Across Three Formats

One idea can become three posts. This will help you fill the month with less effort.

Example
Seller tip about first impressions

• Feed post
  Photo of a tidy entry with a three point caption

• Reel
  Ten second clip of the entry with text that says First thirty seconds matter

• Story
  Poll
  Do you notice a front garden first
  Yes or No

Repeat with market updates, reviews, and local spotlights.

Hashtags And Local Tags

Keep hashtags simple and local. You do not need many.

• Use the suburb name and area name

• Use your brand name

• Use simple property terms like home or real estate

• Place them at the end of the caption

Also tag the location on each post. For local business spotlights, tag the business so they may share your post to their audience.

Daily Engagement Routine In Ten Minutes

Strong content needs real conversations. Build a habit.

• Reply to every comment with a kind line and a question

• Send thank you messages to anyone who shares your post

• Comment on five local business posts with genuine support

• Follow new locals who interact with your content

• Move hot enquiries into private messages quickly

Set a timer for ten minutes in the morning and ten minutes in the afternoon on posting days.

Simple Compliance And Care

Protect your clients and your brand.

• Get written consent before sharing client photos or stories

• Do not show personal items such as family photos in a home tour

• Remove visible addresses on private documents

• Be truthful with claims about results

• Keep private contact details out of captions and videos

When unsure, ask the owner or your leader before you post.

Measure What Matters Each Week

You do not need complex reports. Track a few numbers.

• Saves and shares
  Shows value and trust

• Link clicks or messages
  Shows real action

• Reach inside your suburbs
  Shows brand growth with locals

• Enquiries from posts
  The metric that matters most

Each Sunday, pick one lesson and one action for next week.
Example
Lesson
Review posts get the most saves.
Action
Post two proof posts next week.

Time Boxed Checklist You Can Copy

Use this in your next planning hour.

• Minutes 0 to 5
  One monthly goal and two main channels

• Minutes 5 to 15
  Choose pillars and write three key messages

• Minutes 15 to 25
  Brainstorm forty post ideas

• Minutes 25 to 35
  Map four weeks with daily themes

• Minutes 35 to 50
  Draft ten captions with hook, value, call to action

• Minutes 50 to 60
  Gather assets, create drafts, schedule, and set engagement reminders

Print this list and keep it near your desk.

Ready To Start

Set a timer for sixty minutes. Follow the steps in order. Do not pause to perfect. Your content will be helpful, local, and clear. Your audience will see you as the trusted choice in your area. Next month, repeat the same system. It gets faster each time.

Author Ken Hobson
ken@agentslibrary.com.au