How to Make Infographics That Explain the Selling Process

A good infographic turns a complex journey into an easy picture. When sellers can see each step, they feel calm and trust you more. This guide shows you what to include, how to design it, and a simple Canva workflow you can follow today.

Why Infographics Work For Explaining The Selling Journey

• Visuals are faster to read than long paragraphs
• A clear map reduces fear and confusion for first time sellers
• Consistent graphics make your brand look professional
• Easy to reuse across listing presentations, emails, social posts and office walls

What To Include In A Clear Selling Process Infographic

Your infographic should show a start, a clear path, and a finish. Keep the steps short. Use simple words. Aim for 8 to 12 steps so it feels complete but not heavy.

Suggested core steps

1. Appraisal and goals

2. Agency agreement and timeline

3. Price strategy and method of sale

4. Property preparation and trades

5. Photography, floor plan and copy

6. Marketing launch and listing portals

7. Enquiry handling and buyer matching

8. Open homes and private inspections

9. Offers or bidding strategy

10. Negotiation and acceptance

11. Contract of sale and cooling off

12. Settlement and handover

13. Review and next steps

You can also create a second version that shows a separate path for auction. See the ready to use structures below.

Choose The Right Format And Size

Pick a size that matches where you will use it.

• Social square 1080 by 1080 for Instagram and Facebook
• Story or Reel 1080 by 1920 for vertical channels
• Website or email header 1200 by 628
• A4 portrait for print packs and listing kits
• Office wall poster A3 portrait

Use one master design in A4 or 1080 by 1920, then create resized copies for other channels.

Plan Your Storyboard Before You Design

Sketch the flow on paper first. Draw circles for steps and arrows for movement. Keep each step to one short sentence. Add a small icon idea for each step. Example icon list

• Appraisal magnifying glass
• Agreement handshake
• Pricing tag
• Preparation paint roller
• Photography camera
• Marketing megaphone
• Opens door
• Offers speech bubbles
• Contracts pen
• Settlement keys
• Review star

Write Simple Copy That Educates

Keep text short and helpful. Use action words. Aim for one line per step.

Examples

• Appraisal and goals. We confirm your aims and ideal move date.
• Agreement. We agree on the plan, fees and timeline.
• Price strategy. We set a smart range based on local data.
• Preparation. We arrange trades and styling to lift buyer appeal.
• Marketing. We launch across portals, socials and database.
• Enquiries. We respond fast and qualify buyers.
• Opens. We collect feedback and update you after each event.
• Offers. We present all offers and guide your choice.
• Contracts. Your solicitor prepares documents and handles checks.
• Settlement. You hand over the keys and celebrate your move.

Visual Style Guide For A Clean Look

• Use your brand colours. Keep it to one primary and one accent colour
• Pick one simple font for headings and one for body text
• Use white space to keep it calm and easy to scan
• Keep icons from one family so they match
• Use short arrows or lines to show movement
• Add your logo, phone, email, and office suburb at the end
• Make sure text is large enough to read on a phone screen

Step By Step Canva Workflow

Follow this step by step process inside Canva. No design skills needed.

1. Open Canva. Click Create a design. Choose A4 document or Instagram Story 1080 by 1920.

2. Set up Brand Kit. In the left panel, open Brand, add your logo, brand colours and fonts. This saves time later.

3. Choose a layout. In Templates, search for process infographic, timeline, roadmap or journey. Pick a clean template with 8 to 12 steps.

4. Apply brand colours. Click Styles in the left panel and apply your Brand Kit. Fine tune colours so headings use your primary colour and icons use the accent colour.

5. Build your grid. Turn on rulers and guides from File. Drag guides to create even margins and equal spacing between steps.

6. Replace headings. Click each step title and paste your short copy. Keep each step to one line.

7. Swap icons. Click Elements and search for each icon name. Choose a single icon style like line or filled. Replace each placeholder icon.

8. Set arrow flow. In Elements search arrows. Use the same arrow style across the whole design. Keep arrow size and line weight consistent.

9. Add numbers. Insert small number circles for each step. Use a consistent size. Place numbers at the top left of each step.

10. Add micro copy. Under each step title, add one short sentence that says what you do and what the seller does. Example You We lines work well.

11. Add trust boosters. Place a tick list on the side. Items can include weekly vendor reports, buyer database, local trades network and compliance checks.

12. Insert a call to action. At the bottom, add a simple box with Book your strategy meeting and your phone and email.

13. Add your logo. Place it near the call to action. Keep it clear of other elements.

14. Check spacing. Select all steps and use Position and Tidy up so spacing is equal.

15. Check contrast. Use the Accessibility checker to make sure text has enough contrast. Dark text on light background reads best.

16. Create versions. Click Resize and create copies for Instagram square, Story, and A4. Tweak layout for each size so nothing is cramped.

17. Export for print. Click Share then Download. Choose PDF Print for A4. Tick crop marks if you plan to trim.

18. Export for web. For social sizes choose PNG at 1080 width. Tick Transparent background only if your design supports it.

19. Save a template. Click File then Save as template. Name it Selling Process Master so your team can reuse it.

20. Test on mobile. Send the PNG to your phone and check legibility. If text is too small, increase font size and re export.

Two Ready To Use Structures

Use these as your content blueprint inside Canva. Copy the wording and adjust to your voice.

Private Treaty Path

1. Appraisal and goals
   You and your agent set targets and timing

2. Agreement and plan
   Paperwork, fees and full timeline confirmed

3. Price strategy
   Evidence based guide price and positioning

4. Preparation
   Trades, styling and safety checks arranged

5. Photography and copy
   Professional media and clear listing text

6. Marketing launch
   Portals, socials, signboard and database alerts

7. Buyer enquiries
   Rapid response and buyer matching from CRM

8. Open homes and reports
   Feedback delivered after each inspection

9. Offers received
   All offers presented with facts and context

10. Negotiation
    Your agent protects price and terms

11. Contract of sale
    Your solicitor and the buyer’s solicitor align

12. Cooling off and checks
    Finance, building and pest, strata or title checks

13. Settlement and handover
    Final inspection, keys and moving support

14. Review
    We debrief and plan your next step

Auction Path

1. Appraisal and goals

2. Agreement and auction date

3. Auction campaign calendar

4. Preparation and compliance checks

5. Photography and copy

6. High impact marketing

7. Opens and mid campaign review

8. Reserve setting and bidder registration

9. Auction day strategy and execution

10. Post auction negotiation if required

11. Contract exchange

12. Settlement and handover

13. Review

Where To Use Your Infographic

• Listing presentation slide and printed A4 handout
• Pre listing email pack sent before your first meeting
• Website page called How we sell your home
• Vendor reports as a progress tracker with the current step highlighted
• Social posts at the start of each new campaign
• Office wall poster for walk in visitors
• Open home display in a clear stand near the sign in area

How To Measure Success And Improve

• Meeting close rate. Track how many appraisals turn into signed agreements after you start using the infographic
• Time to list. Measure days from appraisal to going live. Clear steps often shorten this time
• Vendor questions. Count common questions before and after. Fewer repeats show better education
• Campaign outcomes. Compare offers, days on market, and price outcomes over six months
• Engagement. Check website page views and average time on page for your Selling Process page
• A B test. Try two titles on social posts. Example Your clear selling path versus How we sell your home

Compliance And Quality Checks

• Never suggest a price that could breach underquoting laws in your state
• Keep statements factual and avoid promises that cannot be guaranteed
• Include a small line that says Timelines and steps may vary by property type and state rules
• Confirm that vendor privacy and data handling fit your office policy and the Privacy Act
• Ask your solicitor to review the contract step wording if you are unsure

Pro Tips For Teams And Offices

• Build one master version and one auction version in your Brand Kit
• Create a campaign tracker. Duplicate the infographic and highlight the current step in a bright accent colour for vendor updates
• Add QR codes. Link to a page with deeper detail on each step and a calendar link for booking meetings
• Translate key steps if your area has strong language groups. Keep the same icons and layout
• Train the team. Run a short role play where each person explains the steps in two minutes
• Refresh yearly. Review icons, copy and steps each year to match new laws or tech in your office

Quick Troubleshooting

• Looks crowded. Reduce to nine steps and move extra detail to your website
• Hard to read on mobile. Increase heading size and reduce text to one line per step
• Icons feel messy. Replace with one consistent icon set from Canva Elements
• Colours clash. Use one primary, one accent, and plenty of white space
• Arrows confuse the flow. Use straight lines and place steps in a clear top to bottom or left to right path

Your Next Actions

1. Pick one format to start. A4 or Instagram Story works best

2. Write your nine to twelve steps using the examples above

3. Follow the Canva workflow and build your first version in under one hour

4. Test it in your next listing meeting and note seller questions

5. Improve the wording and spacing, then save as your office template

Use your infographic at every touchpoint. When sellers can see the path, they walk it with confidence. Your clear process becomes part of your brand and lifts trust, speed and results.

Author Ken Hobson ken@agentslibrary.com.au