How to Hashtag Effectively for Real Estate Exposure

Hashtags help people find your posts. Think of them like street signs that guide buyers, sellers, landlords and tenants to your content. Used well, hashtags can lift views, save time and bring the right people to your listings and market updates.

This guide gives you a clear system to choose the right hashtags, build a simple hashtag bank and use them correctly across Instagram, Facebook, LinkedIn, TikTok and YouTube Shorts.

Why hashtags matter for property exposure

• They make your posts discoverable to people who do not follow you yet

• They help the right audience find the right content at the right time

• They group your posts with similar topics like suburbs, property types and buyer needs

• They increase reach for listing announcements, open homes, auctions and market news

The hashtag success formula for property posts

Use this simple mix each time you post. Aim for short, clear tags that match your content.

1. Brand

   • One or two tags that people can link to your name and office

   • Example

     • #YourNameProperty

     • #YourBrandName

2. Location

   • Suburb, city, region and state

   • Example

     • #Paddington #PaddingtonRealEstate #SydneyRealEstate

3. Category

   • The content type

   • Example

     • #JustListed #OpenHome #Auction #Sold #MarketUpdate #Rental

4. Features and lifestyle

   • What people care about

   • Example

     • #Waterfront #Views #Renovated #FamilyHome #PetFriendly #WalkToSchool

5. Intent and moment

   • Who it is for and what action you want

   • Example

     • #FirstHomeBuyer #Downsizing #Investor #MoveInReady #BookAnInspection

How many hashtags and where to put them

• Use a clean mix of 8 to 20 tags per post

• Keep them in the caption so they index quickly

• Put the most important location and category tags near the top of the caption

• Use CamelCase for readability

  • Example

    • #SouthYarraApartment not #southyarraapartment

Tip

• Avoid very long or vague tags. Keep each tag short and meaningful.

Platform notes that keep things simple

• Instagram

  • Best place for a full hashtag mix

  • Focus on suburb and city tags and clear category tags for listing and open home posts

• Facebook

  • Use fewer tags and keep them specific

  • Location and category tags work best

• LinkedIn

  • Use three to five highly relevant tags

  • Favour market and suburb tags for reports and insights

• TikTok

  • Mix niche suburb tags with a few broad real estate tags

  • Keep the caption tidy and on point

• YouTube Shorts

  • Add three to five tags in the description

  • Prioritise suburb, city and content type

How to research and build your hashtag bank

Follow this simple process once. Then you only need small updates each month.

1. List your core suburbs and nearby suburbs

   • Example

     • Bondi, Coogee, Randwick, Maroubra

     • New Farm, Bulimba, Teneriffe, Hamilton

2. For each suburb write three to five location tags

   • Example

     • #Bondi #BondiBeach #BondiRealEstate #SydneyEasternSuburbs

3. Add category tags you use often

   • #JustListed #OpenHome #Auction #Sold #OffMarket #Rental

4. Add feature and lifestyle tags

   • #Waterfront #Garden #Pool #Study #Views #LowMaintenance #Townhouse #Apartment #FamilyHome

5. Add intent tags

   • #FirstHomeBuyer #Investor #Downsizing #Upsizing #SeaChange #TreeChange

6. Check real posts

   • Search each tag inside the platform

   • Look for tags with active and relevant posts in your area

   • Avoid tags flooded with content from other countries

7. Save your bank

   • Keep sets in your notes app for copy and paste

   • Create bundles for listings, rentals, market updates and community posts

A simple daily and weekly workflow

Daily

• When you post, choose

  • 1 brand tag

  • 3 to 6 location tags

  • 2 to 4 category tags

  • 2 to 4 feature tags

  • 1 to 2 intent tags

Weekly

• Review one or two recent posts

• Note which tags appear under Top or Recent in searches

• Keep the winners and replace poor performers

Monthly

• Add new suburb developments and community tags

• Remove tags that attract the wrong audience

Copy and paste hashtag sets

Use these as a base. Swap in your suburb and city names.

Listing announcement

• #JustListed #OpenHome #Auction

• #[Suburb] #[Suburb]RealEstate #[City]RealEstate #[State]Property

• #HouseForSale #FamilyHome #MoveInReady #Inspection

• #Garden #OutdoorLiving #Study #PetFriendly

• #FirstHomeBuyer #BookAnInspection

Open home reminder

• #OpenHome #[Suburb] #[Suburb]RealEstate #[City]RealEstate

• #Today #[StreetName] #[HouseNumber]

• #HouseForSale #ApartmentForSale #Townhouse

• #SeeYouThere #BookAnInspection

Sold post

• #Sold #[Suburb] #[City]RealEstate

• #HappyVendors #HappyBuyers #RecordPrice

• #LocalExpert #MarketKnowledge

Rental listing

• #ForRent #[Suburb] #[City]Rentals

• #Apartment #Townhouse #FamilyHome

• #CloseToTransport #CloseToSchool #PetFriendly

• #BookAnInspection #ApplyNow

Market update

• #MarketUpdate #[Suburb] #[City]Property

• #HousePrices #DaysOnMarket #ClearanceRate

• #LocalInsight #PropertyTrends

Buyer education

• #FirstHomeBuyer #[City]RealEstate

• #HowToBuy #HomeLoanPrep #Conveyancing

• #InspectionTips #MakeAnOffer

Community post

• #LocalBusiness #[Suburb] #[City]Life

• #Community #WeekendGuide #SupportLocal

Sample location ideas you can adapt

Sydney examples

• #Bondi #BondiRealEstate #EasternSuburbs

• #Parramatta #ParramattaRealEstate #WesternSydney

• #Manly #ManlyRealEstate #NorthernBeaches

Melbourne examples

• #SouthYarra #SouthYarraRealEstate

• #Richmond #RichmondRealEstate

• #StKilda #StKildaRealEstate

Brisbane examples

• #NewFarm #NewFarmRealEstate

• #Bulimba #BulimbaRealEstate

• #Sunnybank #SunnybankRealEstate

Perth examples

• #Fremantle #FremantleRealEstate

• #Subiaco #SubiacoRealEstate

• #Cottesloe #CottesloeRealEstate

Adelaide examples

• #Glenelg #GlenelgRealEstate

• #Norwood #NorwoodRealEstate

Canberra examples

• #Braddon #BraddonRealEstate

• #Belconnen #BelconnenRealEstate

Hobart examples

• #SandyBay #SandyBayRealEstate

Darwin examples

• #Nightcliff #NightcliffRealEstate

• #Parap #ParapRealEstate

Regional examples

• #GeelongRealEstate #WollongongRealEstate #NewcastleRealEstate

• #TownsvilleRealEstate #SunshineCoastRealEstate #GoldCoastRealEstate

Hashtags for property features and styles

Copy the ones that fit the property.

• #Waterfront #Beachside #Riverfront

• #CityViews #HarbourViews #MountainViews

• #Pool #Spa #LargeBalcony #EntertainersKitchen

• #HighCeilings #TimberFloors #Fireplace

• #Study #HomeOffice #DoubleGarage #Solar

• #LowMaintenance #LockUpAndLeave

• #ArtDeco #MidCentury #Queenslander #Federation

How to match hashtags to the buyer or seller journey

Use tags that match where your audience is in their journey.

• Awareness

  • #MarketUpdate #[City]Property #LocalInsight

• Consideration

  • #OpenHome #Inspection #ComparableSales #RecentSales

• Decision

  • #MakeAnOffer #PreApproval #Conveyancing #Settlement

• Attraction for sellers

  • #ThinkingOfSelling #FreeAppraisal #BookAnAppraisal #LocalExpert

Quality rules that keep you safe and on brand

• Only use tags that match the post

• Do not copy large lists that do not fit your area

• Avoid spammy tags like follow for follow

• Keep spelling accurate for suburb names

• Use case capitalisation to make long tags readable

• Keep your brand tag unique to you

• Review tags each month to remove poor performers

Measuring what works

• Check post insights each week

  • Look at reach from hashtags

  • Note which posts that used location tags reached new people

• Keep a simple note

  • Save a shortlist of tags that repeatedly deliver reach and saves

  • Move top performers to the front of your sets

• Test one new tag each week

  • Swap out the weakest tag and monitor results

Real examples to model

Copy the structure and swap in your details.

Just listed in South Yarra

• Caption starter

  • Light filled two bedroom apartment with city views and secure parking. Open home Saturday.

• Hashtags

  • #JustListed #OpenHome #SouthYarra #SouthYarraRealEstate #MelbourneRealEstate

  • #ApartmentForSale #CityViews #SecureParking #LiftAccess #LowMaintenance

  • #FirstHomeBuyer #Investor #BookAnInspection #YourNameProperty

Auction week in New Farm

• Caption starter

  • River precinct Queenslander with dual living. Auction this Saturday.

• Hashtags

  • #Auction #NewFarm #NewFarmRealEstate #BrisbaneRealEstate

  • #Queenslander #DualLiving #Garden #Deck #FamilyHome

  • #SeeYouThere #BookAnInspection #YourBrandName

Sold in Glenelg

• Caption starter

  • Multiple offers after a busy open home campaign. Happy sellers. Happy buyers.

• Hashtags

  • #Sold #Glenelg #GlenelgRealEstate #AdelaideRealEstate

  • #RecordPrice #LocalExpert #MarketKnowledge #BuyerDemand

  • #ThinkingOfSelling #FreeAppraisal #YourNameProperty

Common mistakes to avoid

• Using only broad tags like #realestate with no suburb tags

• Using tags that do not match the content

• Using too many repeated tags on every post without testing

• Misspelling suburb names which breaks discoverability

• Hiding all tags in the first comment where they may not index as fast

• Copying overseas tag sets that confuse the audience

Quick checklist

• Does the post include your brand tag

• Have you added three to six location tags

• Have you added two to four category tags

• Have you added two to four feature tags

• Have you added one or two intent tags

• Are all tags relevant to the post and correct

• Have you saved this set in your notes for reuse

Hashtags work when they are simple, local and true to the post. Build a small bank of high quality tags, keep them tidy in your notes and review them each month. Use the mix in this guide and your listings, reports and community updates will reach more of the right people more often.

Author Ken Hobson
ken@agentslibrary.com.au