How to Create Multi-Platform Campaigns That Work Together

Why multi platform campaigns matter

Your buyers and sellers do not spend all their time in one place. They might see a post on Facebook at breakfast, a short video on Instagram at lunch, a search result on Google after work, and an email in the evening. When your messages connect across these places, people remember you. They trust you. They act.

• You reach people where they already are

• You repeat one clear message in many forms

• You move people step by step from seeing you to contacting you

• You get more value from every photo, video, and story you create

Start with a single spine for the whole campaign

Think of your campaign like a body. It needs one strong spine. This is your core message. Everything connects to it.

Write a simple message map

• Goal
  Example. Book more listing appraisals in September in the suburb of Red Hill

• Promise
  Example. We help owners sell for more with our local buyer list, smart pricing plan, and premium marketing

• Proof
  Example. Three recent sales above reserve, forty five buyer groups last weekend, five star reviews

• Call to action
  Example. Book a free ten minute price check this week

Keep this message short and clear. Use the same words across every platform. Change the format and design for each place but keep the meaning the same.

Choose your platforms and give each one a clear job

Do not try to do everything everywhere. Pick platforms that suit your area and your current listings. Give each platform a role in the journey.

• Awareness. Facebook feed, Instagram Reels, TikTok, YouTube Shorts
  Job. Reach locals and stay top of mind

• Consideration. Instagram grid, YouTube long video, blog on your site, LinkedIn articles
  Job. Teach, show proof, and build trust

• Conversion. Facebook Lead Ads, Google Search Ads, website landing page, booking form, phone call prompt
  Job. Capture contact details and appointments

• Nurture. Email newsletter, SMS update, WhatsApp broadcast, private Facebook group
  Job. Keep leads warm with useful local updates

• Advocacy. Google reviews, testimonial videos, case studies, local sponsor posts
  Job. Turn happy clients into promoters

Design your funnel so the pieces click together

Picture a simple path with four steps. Make a matching piece for each step.

1. Hook
   A short video or image that stops the scroll and names a local problem or dream
   Example. Red Hill House Prices. Three insights you must know before you list

2. Teach
   A two to five minute video or a carousel with tips and proof
   Example. How we drew forty five buyers to one open home

3. Offer
   A clear promise and an easy way to respond
   Example. Free ten minute price check this week. Book now

4. Follow up
   A friendly message within twenty four hours with value and next steps
   Example. Your mini price guide and best three sale dates for your street

Each platform should point to the next step. A Reel links to a longer YouTube video. The video links to a landing page. The landing page offers a booking. The booking triggers a text and email with next steps.

Build a simple campaign plan on one page

Use this checklist to plan your next thirty day campaign.

• Goal. What number will prove success
  Example. Twenty appraisal requests and six listing presentations

• Audience. Who are we trying to reach
  Example. Homeowners in Red Hill ages thirty five to sixty five within five kilometres

• Message spine. The promise, proof, and call to action you wrote earlier

• Platforms and roles. Awareness, consideration, conversion, nurture, advocacy

• Budget. Decide weekly spend across ad platforms
  Example. Facebook and Instagram four hundred per week. Google Search two hundred per week

• Creative assets list. What you need to produce and when

• Tracking. How you will measure results and where the data will live

• Team roles. Who creates, who posts, who replies, who reports

Create an asset system you can reuse

Plan a small set of assets that you can slice into many pieces.

Core assets to produce in week one

• One anchor video two to five minutes with tips and proof

• Six short vertical clips from the anchor video

• Ten images. Mix of lifestyle, street shots, recent sales, testimonials, and listing teasers

• Two carousels that teach a simple step by step tip

• One lead magnet. A one page suburb price guide or a seller checklist

• One landing page with a booking form and a privacy note

• One email sequence with three simple messages

How to slice and repurpose

• Turn the anchor video into a YouTube long video, a Facebook video, and three Reels

• Use the same script lines as on screen captions and as post text

• Turn the carousels into a blog post and a LinkedIn article

• Place the best testimonial image at the end of every second post

• Use the lead magnet as the reward for filling the form

Write platform ready prompts and copy blocks

Here are short copy structures you can adapt.

Hook post

• Headline. Red Hill house prices. The three numbers that matter right now

• Body. Stock is tight. Buyers are active. Timing is key. I break down what this means for your street

• Call to action. Want a ten minute price check. Comment Price Check or tap the link

Teaching carousel

• Slide 1. How we attract more buyers to your home

• Slides 2 to 4. Local reach. Premium images. Smart open times

• Slide 5. Proof and a quote from a seller

• Slide 6. Call to action and link

Lead ad

• Headline. Free suburb price guide for Red Hill

• Body. Get sales, trends, and a suggested sale window

• Call to action. Send me my guide

Email welcome

• Subject. Your Red Hill price guide and next steps

• Body. Thank you for requesting the guide. Here are three insights. If you would like a ten minute price check reply with your street name

Set up tracking so you know what works

Keep this simple and consistent.

• Use one landing page per campaign with a clean link

• Add UTM tags to every ad and social link. Use the same campaign name across platforms

• Install your Facebook pixel and your Google tag on your site and landing page

• Connect form leads to your CRM so every lead has a source

• Create a weekly scoreboard with five numbers
  Leads, bookings, listing presentations, listings won, ad spend

When a lead comes in, tag the source. Example. FB Lead Ad, IG Reel link, Google Search, Website organic, Email click. This will help you choose where to spend more next week.

Run a four week calendar that keeps you consistent

Week 1. Build and launch

• Film the anchor video

• Cut six short clips

• Build the landing page and set up tracking

• Create the lead magnet and upload it

• Launch one Facebook Lead Ad and one Google Search Ad

Week 2. Reach and teach

• Post three Reels and one long YouTube video

• Publish one carousel and one blog post

• Email the list with the lead magnet and a booking link

• Reply to every comment within twelve hours

Week 3. Proof and offers

• Share two short case studies. Before and after. Open home results. Buyer stories

• Run a remarketing ad to all who watched your videos or visited your page

• Invite warm leads to book a five minute phone chat time using your calendar link

Week 4. Push to close and gather reviews

• Send a last chance email with an expiry on the free price check

• Share two client reviews and a simple thank you video

• Ask happy clients to post a Google review and tag your page

Example campaign you can copy

Goal. Book appraisals for Spring

Message spine

• Promise. Sell for more this Spring with a smarter launch plan

• Proof. Three Spring sales above suburb median last year. Strong buyer list. Clean property styling plan

• Call to action. Free ten minute Spring price check this week

Assets

• Anchor video. How to prepare your home for a Spring sale

• Six short clips. Each covers one tip

• Carousel. The perfect two week launch plan

• Lead magnet. Spring Seller Checklist

• Landing page. Book a free price check

• Ads. Facebook Lead Ad for the checklist and a Google Search ad for appraisal terms

Flow

• Reels push to the longer YouTube video

• YouTube and blog push to the landing page

• Lead magnet unlocks the booking form

• Remarketing shows proof posts to all viewers and visitors

• Email series warms the lead and invites a call

Keep your brand and compliance tight

Brand

• Use the same colours, fonts, and tone across all posts

• Hold one core message per campaign

• Place your signboard or logo in the first three seconds of every video

• Use the same call to action line in every caption

Compliance

• Include a clear privacy note on forms and landing pages

• Get consent before adding contacts to SMS or email

• Do not promise price outcomes. Use facts and ranges

• Add your licence details where required

Manage your workflow and team

Assign simple roles so nothing gets missed.

• Strategy owner. Sets goals and message spine. Approves the calendar

• Creator. Films, edits, and builds carousels

• Publisher. Posts content, launches ads, and checks links

• Responder. Replies to comments and messages within twelve hours

• Data lead. Updates the weekly scoreboard and shares insights

Use a shared sheet with five tabs. Calendar, assets library, copy bank, leads log, results scoreboard. Keep everything in one place so handover is easy.

Read your numbers and adjust fast

Hold a fifteen minute review each week.

• What piece had the highest watch time

• Which ad had the lowest cost per lead

• Which post drove bookings

• Which message made people reply

• What will we do more of next week

• What will we stop

Small changes each week will compound. Better hooks. Cleaner offers. Faster replies.

Checklist to launch your next multi platform campaign

• One clear goal with numbers

• One message spine with promise, proof, and call to action

• Platforms chosen with a job for each

• Assets planned and produced

• Landing page and tracking set up

• Ads launched and budgets set

• Calendar loaded for four weeks

• Reply system ready within twelve hours

• Weekly scoreboard in place

• Review and adjust every seven days

Multi platform campaigns do not need to be complex. Start with one message and one simple funnel. Build a small set of strong assets. Share them in the right places with a clear next step. Track your numbers. Learn and improve each week. This approach will help more locals see your value, trust your process, and contact you when they are ready to sell or buy.

Author Ken Hobson
ken@agentslibrary.com.au