How to Create Educational Posts That Position You as an Expert

Educational posts help people understand the property market, the steps in a sale, and the choices they need to make. When you teach clearly and simply, people begin to trust you. That trust leads to listing appointments, buyer appointments, and referrals. This guide shows you exactly how to plan, create, and share educational posts that make you the go to expert in your local area.

The Outcomes You Want

• Trust at first glance

• More qualified leads who already understand your process

• Shorter listing presentations because your content did the heavy lifting

• Higher quality conversations at open homes

• Stronger search results for your name and brand

What Counts as an Educational Post

• A short video that explains one simple topic such as how auction deposits work

• A carousel that shows a timeline from appraisal to settlement

• A checklist that helps owners prepare a home for market

• A myth versus fact post about property pricing

• A case study that explains what strategy worked and why

Keep it simple. One clear idea per post.

Choose Topics That Prove Your Expertise

Pick topics buyers, sellers, tenants, landlords, and downsizers ask you every week. Start with ten. Aim for local and practical.

• Market explainers

  • How to read auction clearance rates

  • What drives days on market in your suburb

  • What a rate change can mean for buyer demand

• Selling process

  • Appraisal to settlement explained

  • Auction versus private treaty and when each shines

  • How to choose a reserve price with confidence

  • How to prepare a home for photography and open homes

• Pricing and negotiation

  • How price guides are set

  • Why first offers can be powerful

  • How to handle multiple offers fairly

• Buying help

  • How to make a strong offer

  • How subject to clauses work

  • Building and pest basics

• Property management

  • Landlord rights and responsibilities

  • How to choose the right tenant screening criteria

  • Routine inspection checklist

• Ownership types

  • Strata basics for townhouses and apartments

  • What to look for in a body corporate report

• Renovation and presentation

  • Low cost changes that increase buyer appeal

  • Styling tips that win more inspections

• Local insights

  • Suburb spotlight with schools, parks, and travel times

  • Quarterly price bands in your patch explained

Use a Simple Teaching Framework

Here are two easy frameworks you can follow for every post.

TEACH Framework

1. Title. Promise one clear outcome

2. Explain. Give simple context in one or two lines

3. Actions. Three steps the reader can take today

4. Common mistake. One trap to avoid

5. Help. Invite them to get your checklist or message you

PACE Framework

• Problem. State the pain in plain words

• Approach. Share your method

• Case. Show a short example

• Exit. Give a next step and call to action

Structure Your Post So Anyone Can Follow It

• Hook. Start with a question or bold promise

• One lesson. Teach one idea with simple words

• Visual cue. Use a diagram, icon, or photo that supports the idea

• Example. Add a real world example from a recent campaign

• CTA. Finish with a clear next step

Example CTA lines

• Comment your suburb for a free market update

• Message me for the full checklist

• Book a ten minute call to plan your sale timeline

Formats That Work Best Right Now

• Short video between thirty and sixty seconds

• Carousel of three to seven slides

• Single image post with headline and three dot points

• Story sequence showing before and after staging

• Long caption on LinkedIn that reads like a short guide

• Blog post on your site that you then slice into smaller posts

• Email tip of the week with a link to your longer guide

Step by Step Creation Workflow

1. Pick one audience and one problem

   • Example. Owners in Carina who plan to sell in the next six months and want to understand auction versus private treaty

2. Decide your core message

   • Example. Auction suits time sensitive sellers in hot segments. Private treaty suits unique homes or smaller buyer pools

3. Outline with TEACH

   • Title. Auction versus private treaty in Carina

   • Explain. Two ways to sell. Each suits different goals

   • Actions. How to choose in three steps

   • Common mistake. Copying a neighbour’s method without testing demand

   • Help. Book a five minute call to match method to your home

4. Draft your script or caption in simple language

   • Keep sentences short

   • Use everyday words

   • Remove all jargon

5. Add a real example

   • Show how method choice changed interest, offers, or price

   • Keep addresses private unless you have written permission

6. Build your visual

   • For a carousel. Slide 1 promise. Slides 2 to 6 teach. Final slide CTA

   • For a video. Record in a quiet place with soft light and a calm background

7. Quality check

   • Is there one idea

   • Is it local

   • Is there a next step

8. Compliance check

   • No personal information without written consent

   • Include a short general advice disclaimer when talking about finance or legal topics

   • Keep claims fair and supportable

9. Publish with a clear hook and CTA

   • Add location tags and relevant suburbs

10. Repurpose in three ways

• Turn the video into a Reel, a TikTok, and a YouTube Short

• Turn the carousel into a blog post and email

• Turn the blog into three Stories with polls

11. Engage

• Reply to every comment

• Ask follow up questions

• Offer a free resource in direct messages when helpful

12. Track and improve

• Watch saves, shares, profile visits, and link clicks

• Note which topics create calls and messages

• Do more of what works

Credibility Boosters That Make You Stand Out

• Local proof. Use your own recent campaigns and anonymised results

• Simple charts. A one line graph of days on market in your suburb

• Clear numbers. Show three price bands and what buyers expect in each

• Community links. Mention schools, sports clubs, and parks people love

• Professional tone. Helpful, calm, and never pushy

Caption Templates You Can Copy

How to Explainer

• Hook. Thinking about selling but not sure if auction is right

• Lesson. There are two main paths. Auction suits high demand segments. Private treaty suits unique homes or smaller buyer pools

• Steps.

  • Check buyer demand in your price band

  • Decide how fast you want to sell

  • Choose the method that matches those facts

• CTA. Comment your suburb for my method match checklist

Myth Versus Fact

• Hook. Myth. The first offer is always the worst

• Fact. Early offers often come from the most motivated buyers

• Why. Fresh listings get the most views in week one

• CTA. Save this and message me for my first offer guide

Checklist Post

• Hook. Three quick wins before photography

• Tips.

  • Clear benches and bathrooms

  • Replace blown light bulbs

  • Hide bins and hoses

• CTA. Get my full room by room checklist in a message

Short Video Script Template

• Opening line. In thirty seconds I will show you how to choose auction or private treaty

• Body.

  • Step one. Check buyer demand in your price range

  • Step two. Decide your timeline

  • Step three. Match the method to your goals

• Example. We used auction on a three bed home near the park. Four bidders. Strong price.

• Close. Comment your suburb and I will send my decision guide

Record with your phone at eye level. Face a window for soft light. Keep your energy calm and friendly.

Design Tips That Increase Retention

• One idea per slide

• Big headline that a person can read on a phone

• Generous spacing

• Use brand colours and the same fonts each time

• Add your logo in the same corner on every post

• End every carousel with the same style of CTA slide

Compliance And Care

• Get written permission before sharing any owner story or image

• Do not include private details such as surnames, contracts, or addresses without consent

• Add a simple note such as general information only. Seek your own independent advice for legal or financial matters

• Follow platform rules for advertising and promotions

• Store client data safely and only use it for the reason you collected it

Calls To Action That Feel Helpful

• Comment your suburb for a mini market update

• Message me for the full checklist

• Book a short planning call

• Download the free open home prep guide

• Join my list for one weekly market tip

Keep CTAs light and service focused. Offer value first, then invite the next step.

Posting And Distribution Plan

• Facebook and Instagram feed. Two education posts each week

• Stories. Daily quick tip or behind the scenes of a listing in prep

• Reels or Shorts. One sixty second lesson each week

• LinkedIn. One longer post each week that reads like a mini article

• Email. Weekly tip that links back to your website

• Google Business Profile. Share your best explainer with a call to action button

• Local groups. Share helpful guides where group rules allow

Simple SEO Checklist For Your Educational Posts

• Use suburb names in your headlines and captions

• Include the full suburb in the first sentence

• Add alt text that describes the image and topic

• Link to your related guides on your website

• Keep a resources hub page that lists all your explainers

Turn One Big Guide Into A Month Of Posts

Take one pillar topic and slice it into four parts.

• Week 1. The big picture explainer

• Week 2. A case study with outcomes

• Week 3. A myth versus fact post

• Week 4. A checklist

Each week, post a Reel, a carousel, a Story sequence, and a LinkedIn summary that points back to the full guide on your site.

Helpful Prompts To Speed Up Creation

Copy, paste, and personalise these for your market.

Topic Finder Prompt

You are my content planner. I serve homeowners in [Suburb]. List fifteen simple educational post topics they will care about in the next ninety days. Focus on pricing, selling methods, staging, and timelines. Make each topic one clear idea.

Carousel Outline Prompt

Create a seven slide carousel outline on [Topic]. Use short headlines. Slide 1 promise. Slides 2 to 6 teach the steps. Slide 7 call to action that invites a direct message for a checklist.

Video Script Prompt

Write a sixty second script on [Topic] using the TEACH framework. Keep the language at Grade 5 reading level. Include a hook and a call to action for a free guide.

Checklist Prompt

Create a room by room home prep checklist for a three bedroom house in [Suburb]. Group items by kitchen, bathrooms, living, bedrooms, and outside.

Quality Control Before You Post

• Would a Year 5 student understand this

• Is there one idea and one result

• Is it clearly tied to your local area

• Is the claim fair and supportable

• Is the next step easy to follow

When you teach clearly, you lead the conversation. Educational posts are not about sounding clever. They are about making complex steps feel easy. Do that every week and your market will see you as the expert they can count on.

Author Ken Hobson
ken@agentslibrary.com.au