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Author – Ken Hobson.
Follow-up after an open home is one of the most important steps in building trust with potential buyers. It’s not just about checking in — it’s about showing that you listened, that you care, and that you’re different from the rest.
AI can help you speed up this process, but only if it’s used correctly. The goal is not to replace you.
The goal is to support you — so every follow-up feels like a thoughtful, personal message written by a professional who genuinely understands their buyers.
Why Personalisation Matters in Follow-Ups
Open homes are emotional moments for many buyers. They’re picturing their future, their family, their lifestyle. When you follow up, you’re either reinforcing that connection — or breaking it.
Here’s why personalisation is essential:
Buyers remember how you made them feel, not just what you said.
Robotic or generic emails can make people feel like a number.
Genuine follow-ups build trust, rapport, and position you as someone who understands what matters to them.
AI can support personalisation, but only when guided by good inputs from you.
Step-by-Step: How to Use AI to Draft Personalised Open Home Follow-Ups
1. Capture Notes During the Inspection
AI is only as good as the information you give it. After every inspection, jot down:
The buyer’s first name
Whether they came alone or with family
What they liked or didn’t like about the home
What type of property they’re searching for
Any questions or objections they raised
You can record this in your CRM, a spreadsheet, or even voice notes that are transcribed later using AI tools.
2. Use a ChatGPT Prompt to Draft a First Email
Here’s a simple prompt to feed into ChatGPT or your preferred AI writing tool:
Prompt Example:
“Write a friendly follow-up email to a buyer named Sarah who came to an open home at 22 River Street on Saturday. She’s looking for a home with a big backyard for her two dogs, and liked the outdoor entertaining space. Make the message sound warm and personal, not robotic. Mention you’re happy to show her similar listings.”
The AI will generate a message you can tweak and send — within minutes.
3. Set Up an Email Template System
Instead of writing from scratch each time, build 2–3 base templates for different buyer types:
Hot Leads: Loved the property or asked to be kept informed.
Warm Leads: Liked parts of the property but unsure or just browsing.
Cold Leads: Gave little feedback or showed limited interest.
Then use AI to tailor each version with the specific details from your inspection notes.
4. Add Personal Touches Manually
Even if AI drafts the email, you should always check and personalise:
Use the person’s first name.
Mention something specific they said or asked.
Sign off personally (e.g. “Ken, your local property advisor”).
5. Send Within 24 Hours
Timeliness is just as important as tone. Follow up:
Same day if possible
Within 24 hours at the latest
If they asked for further information, deliver it promptly
AI tools like CRMs with email automation can help streamline this process while maintaining customisation.
Sample AI-Drafted Follow-Up Template (Customisable)
Subject: Great to meet you at 22 River Street
Hi Sarah,
It was lovely meeting you at the open home on Saturday — I really enjoyed our chat about your two dogs! I could see why the backyard and entertaining area caught your eye.
If you’re still looking for something with outdoor space and room to grow, I have a few homes coming up that might be perfect.
Let me know if you’d like to see them before they go live.
Warm regards,
Ken Hobson
Charles & Stuart
AI Tools You Can Use
Tool | What it Does |
---|---|
ChatGPT | Drafts natural-sounding emails when given clear notes or prompts |
Otter.ai | Transcribes your voice notes into text you can copy into ChatGPT |
Canva Magic Write | Helps you draft messages inside Canva templates and email graphics |
GrammarlyGO | Edits AI-drafted messages to sound more natural and human |
Final Tips
Be warm, not wordy. Aim for 4–6 sentences max.
Ask a question at the end to keep the conversation going.
Always customise the subject line. It boosts open rates.
Follow up again within a few days with an update, recommendation, or off-market preview.
AI can help make your follow-up faster, but only you can make it meaningful. The more you personalise, the more people feel seen — and in real estate, that’s everything.
Let AI help you write, but make sure you are the one speaking.
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- nec ullamcorper mattis,
- pulvinar dapibus leo.
- Lorem ipsum
- dolor sit amet,
- consectetur adipiscing elit. Ut
- elit tellus, luctus
- nec ullamcorper mattis,
- pulvinar dapibus leo.
- Lorem ipsum
- dolor sit amet,
- consectetur adipiscing elit. Ut
- elit tellus, luctus
- nec ullamcorper mattis,
- pulvinar dapibus leo.
- Lorem ipsum
- dolor sit amet,
- consectetur adipiscing elit. Ut
- elit tellus, luctus
- nec ullamcorper mattis,
- pulvinar dapibus leo.