How to Create a Unique Style for Your Social Media Feed

A strong and clear style makes people stop scrolling. It helps buyers and sellers recognise your work at a glance. It also saves you time because you have a simple system to follow. This guide shows you how to build a unique look and feel for your feed that suits real estate in your area. Everything here is simple and practical. You can set it up once and use it every day.

Why a unique style matters

• You look consistent which builds trust

• Your posts become easy to recognise in a busy feed

• Sellers feel confident that you will present homes with care

• Buyers can spot your new listings and updates faster

• You spend less time deciding what to post and more time speaking with clients

Start with your brand anchor

Before colours and fonts, decide who you are online. Use short words. Keep it honest and clear.

• Pick three brand words. For example Calm. Helpful. Local. Or Bold. Fast. Expert.

• Pick three audience words. For example First home buyers. Downsizers. Investors.

• Pick three feelings you want people to have. For example Safe. Excited. Proud.

Write these nine words at the top of your style guide. Every choice you make must match them.

Build a simple mood board

Collect nine images that match your words. Use pictures of homes, streets, coffee spots, beaches, bushland, schools and people in your patch.

• Aim for one main vibe. Coastal, leafy, urban, rural, or prestige

• Include textures like timber, stone, brick, concrete, or marble

• Include light style such as bright sun, soft morning, or warm evening

• Include two or three images of people to guide portrait style

Place these nine images in a three by three grid. This is your compass for all style choices.

Choose your colour palette

Use four colours. Keep it simple so every post looks clean.

• One main colour for headlines and buttons

• One dark neutral for text

• One light neutral for backgrounds

• One accent colour for highlights and stickers

Test your colours on listing photos from your area. Make sure text is easy to read on both light and dark images. If a colour fights the photo, choose a softer tone.

Select fonts and text styles

Choose two fonts.

• A headline font with personality

• A body font that is simple and easy to read

Create three text sizes and use them the same way every time.

• Headline size for big statements

• Subhead size for key points

• Body size for captions on graphics

Decide on line spacing and letter spacing once. Use the same spacing in every template.

Create reusable post templates

Templates make your style repeatable. Build five to seven templates that cover your main content types.

• New listing card

• Just sold card

• Market update tile

• Testimonial tile

• Local spotlight tile

• Tip or educational tile

• Carousel story tile for step by step posts

Keep margins wide. Keep text short. Use the same logo placement and the same call to action area on every template.

Set your photo and video style

Decide how your visuals should look so every post feels like part of the same brand.

• Framing

  • Wide room shots that show floor flow

  • Detail shots that show texture such as timber floors or stone benches

  • Human scale shots like hands opening a gate or feet on a path to add warmth

• Lighting

  • Bright and natural for family homes

  • Soft and warm for prestige properties

  • Golden hour for exteriors when possible

• Editing

  • Keep colours true to the eye

  • Avoid heavy filters

  • Keep horizons level and lines straight

• Video pacing

  • Short clips of two to three seconds

  • Simple moves such as slow pans and gentle walk throughs

  • Add captions for sound off viewers

Write these choices into your guide so any team member or supplier can match them.

Plan your layout and grid flow

Your grid should look tidy and balanced when someone views your profile.

• Use a three by three pattern that repeats each fortnight

• Place high impact tiles in the centre and top row

• Break up heavy text tiles with clean photos

• Use consistent borders or frames to tie images together

• Keep logo use small and consistent

This plan removes guesswork and keeps your feed calm and clear.

Define your voice and caption style

Your words are part of your style. Keep them friendly and respectful. Avoid jargon.

• Sentence length

  • Aim for short lines and clear points

• Tone

  • Warm, helpful, and confident

• Format

  • Hook line in sentence one

  • Three to five bullet points

  • One clear call to action

• Calls to action

  • Book a free price update

  • Message for open times

  • Download the suburb guide

Save three caption formulas and reuse them to stay consistent.

Stickers, emojis, icons and frames

These small items can help your brand feel familiar.

• Pick three emojis that fit your brand and use them often

• Pick two simple icons such as a location pin and a calendar

• Use one frame style for stories and one for feed graphics

• Keep motion simple in reels and stories

Less is more. Use the same small set over time.

Set your posting rhythm

Style is also about rhythm. People come back when they know what to expect.

• Three feed posts per week

• Three to six stories on open home and auction days

• One reel or short video per week

• One carousel per week for tips or data

Pin three key posts to the top of your grid. For example About you, Current listings, Recent results.

Design highlight covers

Highlights keep your stories tidy and on brand.

• Create covers that match your colours and fonts

• Use short labels like Listings, Sold, Reviews, Suburbs, Tips, Team

• Keep the order the same every month

Make your style accessible

More people will enjoy your posts when they are easy to read.

• Use high contrast between text and background

• Add captions to all videos

• Keep body text large and clear

• Describe key images in the caption when needed

Save everything as a one page style guide

Put your rules in one document.

• Brand words and feelings

• Mood board

• Colours with simple names

• Fonts and sizes

• Templates and when to use them

• Photo and video rules

• Caption formulas and calls to action

• Stickers, emojis, and icons

• Posting rhythm and grid plan

Share this with your team, photographer, and video partner.

Example fortnight grid plan

Repeat this three by three pattern every two weeks. Swap in new content but keep the structure.

• Row one

  • Tile 1 Local spotlight photo with short caption

  • Tile 2 New listing card

  • Tile 3 Quick tip carousel cover

• Row two

  • Tile 4 Market update tile

  • Tile 5 Lifestyle or community photo

  • Tile 6 Testimonial tile

• Row three

  • Tile 7 Just sold card

  • Tile 8 Reel preview tile with simple headline

  • Tile 9 Agent advice tile

This plan balances proof, value, and personality.

Three ready to use style packs

Pick the pack that matches your patch and audience. Adjust as needed.

Coastal elegance

• Colours

  • Soft sand for background

  • Deep navy for headlines

  • Clean white for text blocks

  • Sea glass accent for highlights

• Photo style

  • Bright light and airy rooms

  • Breeze through curtains and deck shots

• Voice

  • Calm and refined

  • Words like breezy, sun filled, sea view

• Use for

  • Beach suburbs and waterfront homes

Inner city bold

• Colours

  • Charcoal for background

  • Bright white for text

  • Brick red accent

  • Steel grey for lines

• Photo style

  • Graphic lines, street art, cafes, skyline

  • Night shots with warm window light

• Voice

  • Punchy and direct

  • Words like prime location, walk to everything

• Use for

  • Apartments, terraces, and warehouse conversions

Family friendly warmth

• Colours

  • Warm cream background

  • Forest green headlines

  • Soft clay accent

  • Dark chocolate for body text

• Photo style

  • Backyards, kitchens, parks, school gates

  • Golden hour family moments

• Voice

  • Caring and practical

  • Words like space, storage, weekend fun

• Use for

  • Suburban homes near schools and shops

Easy weekly production workflow

Follow this same steps list each week to protect your style and your time.

1. Monday

   • Plan three posts using the grid plan

   • Pick photos that match your mood board

2. Tuesday

   • Write three captions using your formulas

   • Add calls to action that match the week

3. Wednesday

   • Build graphics in your templates

   • Check fonts, sizes, and colours

4. Thursday

   • Film one short video and add captions

   • Use the same intro and outro each time

5. Friday

   • Schedule all content

   • Prepare story frames for open homes and auctions

6. Weekend

   • Capture behind the scenes moments

   • Post stories using your cover frames

Quality checklist before you post

• Does this match our brand words

• Are colours and fonts correct

• Is the logo in the same place as other posts

• Is the text easy to read on mobile

• Are lines straight and horizons level

• Does the caption start with a clear hook

• Is there one call to action

• Does this sit well beside the last two posts on the grid

Ten quick wins to stand out

• Use the same crop for every portrait and every square

• Keep one border width across all tiles

• Start every reel with a strong three word headline

• Put suburbs in the first line of the caption

• Show people and place in equal measure

• Use the same music style for every reel

• Repeat three signature angles for interiors

• Share one helpful tip on the same weekday each week

• End carousels with a saved template slide that invites messages

• Pin your best reel, your best result, and your local guide

Simple prompt ideas to support your style

Use these prompts with your writing or design tools. Fill in your own words where shown.

• Caption prompt

  • Write a short and warm caption for a new listing in suburb name. Use our brand words which are list them. Start with one clear hook. Add three bullet points. End with one call to action that invites a message for open times.

• Market update prompt

  • Write a plain language update for suburb name using our voice which is calm and helpful. Explain price trends, days on market, and stock levels in simple terms. Keep it under 120 words.

• Local spotlight prompt

  • Write a friendly mini feature on business name in suburb name. Describe why locals love it. Add one quote style line. End with an invite to follow for more local gems.

• Testimonial tile prompt

  • Turn this review text into a short pull quote and a two line story that fits our family friendly warmth style. Keep it real and clear.

Bring it all together

A unique style is not about fancy design. It is about clear rules you can follow every week. Pick your words. Set your colours. Lock your fonts. Build simple templates. Decide how your photos and videos should look. Write and save your caption formulas. Plan your grid. Then repeat. Over time people will recognise your work in a second. That is the power of a strong and simple style.

Author Ken Hobson
ken@agentslibrary.com.au