How to Blend Professional and Personal Posts the Right Way

Blending your work life and your personal life on social media can feel tricky. Do it well and people trust you more. Do it poorly and it can look messy. This guide shows a clear, simple way to mix both, so your feed feels human and still wins new listings and buyers.

Why the blend matters

People choose an agent they like and trust. Your market updates show skill. Your personal posts show character. Together they build a brand that feels real.

• Professional posts prove your knowledge and results.

• Personal posts show your values and style.

• A healthy mix helps you stand out in your suburb.

• The blend turns followers into warm leads.

The 60 30 10 rule

A simple ratio keeps your feed balanced and safe.

• Sixty percent professional. Listings, market tips, sales results, case studies, vendor care.

• Thirty percent personal. Hobbies, family moments with consent, daily routines, lessons you have learned.

• Ten percent community. Local cafes, schools, parks, charities, small businesses.

This mix keeps you helpful first, human second, and locally focused always.

Choose three content pillars

Pillars are your main themes. They make planning easy. Pick one from each line.

• Professional pillar ideas
  Market education. Property marketing. Negotiation lessons. Vendor journey. Buyer help.

• Personal pillar ideas
  Morning routine. Fitness or sport. Cooking or food. Books or learning. Parenting wins.

• Community pillar ideas
  Local reviews. School spotlights. Weekend events. Park walks. Local heroes.

Stay with the same pillars for at least 12 weeks. This builds a strong, clear brand.

What fits in each category

Use these simple tests to decide where a post belongs.

• Professional
  Can this help a seller or buyer make a decision
  Does it show skill or results
  Is it clear and factual

• Personal
  Does this show who I am and how I work
  Would I say this to a client in a meeting
  Would I be happy seeing this on a billboard

• Community
  Does this help locals discover something useful
  Is it supportive and positive
  Am I giving credit to the business

The safe share filter

Protect your privacy and your clients. Use this checklist before you post.

• Ask for written consent before posting any person, child, or private home moment.

• Do not post addresses with personal items in view.

• Keep contract details, prices under offer, and personal data off public posts.

• Avoid strong views that could divide your audience.

• Share feelings and lessons. Avoid private problems that need time and space.

If you feel unsure, save the post to drafts. Review it the next day with fresh eyes.

The Story Sandwich method

Pair a personal moment with a clear work lesson. This makes your personal content useful.

• Slice one. A short personal story.
  Example. I started my Saturday at The Corner Bean for a flat white.

• Filling. The lesson or tip.
  Example. I review my open home plan here. One page. Three goals. Two follow up promises.

• Slice two. A call to value.
  Example. If you want my open home checklist, comment Checklist and I will send it.

This structure feels warm and still delivers value.

A simple weekly plan

Aim for one post per day. Adjust to suit your workload.

• Monday. Market tip. Add a short personal line about how you learned it.

• Tuesday. Community feature. Tag the cafe or park.

• Wednesday. Listing or buyer story. Share one human detail from the process.

• Thursday. Personal routine that supports your work. Reading. Fitness. Planning.

• Friday. Education post. Short how to for sellers or first home buyers.

• Saturday. Open home snapshots. Friendly faces with consent. Quick results summary.

• Sunday. Week wrap. Wins, lessons, and a thank you to someone local.

Post types that blend both

Mix formats to keep attention high.

• Photo carousel. Before and after styling with a caption about the approach you take.

• Short video. One lesson in under sixty seconds with a quick life link at the end.

• Stories. Behind the scenes of open homes, coffee stops, signboard installs.

• Polls. Ask about garden styles, kitchen colours, or favourite local brunch spots.

• Live Q and A. Ten minutes on rates, offers, or preparing a home.

Captions that match your voice

Use this three part formula for easy writing.

• Hook. A simple question or promise.
  Example. Want more buyers at your open home

• Help. One clear tip with a reason.
  Example. We schedule our social posts on Tuesday afternoon so the weekend gets full reach.

• Hand over. Invite an action.
  Example. Comment Plan if you want my weekly template.

Keep sentences short. Use everyday words. Write like you speak to a neighbour.

Photo and video checklist

Strong visuals lift results. Use this checklist for each post.

• Good light on your face or the subject.

• Clean background or clear framing.

• Vertical video for Reels and Stories.

• Subtitles on all talking videos.

• Brand colours used in a simple way.

• One focus point per shot.

Stories and Reels that feel human and pro

Here are quick ideas you can repeat.

• Walk through a living room and share one buyer objection and how to solve it.

• Two clips. Before styling and after styling with one tip on how you planned it.

• Coffee chat. Say one thing you learned this week.

• Community bite. Review a muffin from a local bakery and thank the owner.

• Quick desk tip. Show your lead tracker or follow up list for the day.

Care for vendors, buyers, tenants, and families

Respect leads to referrals. Keep these rules.

• Always ask for consent for photos or video with people in frame.

• Do not share private timeframes or pressure points.

• Remove personal photos from a home before filming.

• Be careful when children are present. Avoid faces unless you have clear written consent.

• If a client asks you to remove a post, do it at once and confirm in writing.

How to handle comments and messages

Your voice online should feel like a warm open home.

• Reply within one business day.

• Use names. Thank people for support.

• Move price and contract chats to private messages.

• Invite meetings when the topic is complex.

• Log all leads in your CRM the same day.

What to measure

Track simple numbers each week. Small gains each month add up.

• Reach and views to check your top formats.

• Saves and shares to see real value.

• Comments from people in your core suburbs.

• Profile visits and website clicks.

• Direct messages that become appraisals or buyer meetings.

Write three notes. What worked. What did not. What to try next week.

Batch and schedule in two hours

Protect your selling time. Plan content in one block.

• Week plan. Choose seven topics in ten minutes using your pillars.

• Script. Write seven short captions in thirty minutes.

• Shoot. Film three quick videos and four photos in forty minutes.

• Edit. Trim, add subtitles, and cover images in twenty minutes.

• Schedule. Use a tool or your native app in twenty minutes.

Save extra ideas in a notes app so you never start from zero.

AI prompt templates you can paste

Copy these prompts into your AI tool. Replace the parts in brackets.

• Write a friendly caption to teach one tip about [topic] for homeowners in [suburb]. Use 70 words. Add one call to action to download my [lead magnet].

• Turn this personal moment into a Story Sandwich with a clear lesson for sellers. [describe your moment]

• Give me five Reel ideas that blend a local cafe visit with a quick buyer tip for [suburb].

• Draft a weekly plan using my pillars. [list your three pillars]. Include hooks for each post.

• Rewrite this caption to be clear for a ten year old reader and keep my tone warm and professional. [paste your caption]

Common mistakes to avoid

Keep your brand strong by avoiding these traps.

• Only posting listings without any human moments.

• Sharing personal posts that have no link to your work.

• Long captions with no clear tip or call to action.

• Posting people without consent.

• Inconsistent posting that confuses the audience.

• Forgetting to log leads and follow up.

A seven day quick start

Use this now. Replace the suburb and details with your own.

• Day one. Photo of you at a local cafe. Caption. I plan the week here. Three appraisals and two buyer tours. Comment Plan for my checklist.

• Day two. Carousel. Before and after styling in a living room. Caption. Three simple changes that added buyer interest.

• Day three. Reel. Walk through a kitchen. Share one buyer question and your answer.

• Day four. Community post. Thank the school volunteers for the fete. Share event dates.

• Day five. Education post. How to choose an agent interview question set. Offer your free list.

• Day six. Open home Stories. Short clips. Parking tips. Queue update. Final numbers.

• Day seven. Week wrap. One win. One lesson. One thank you.

Repeat next week with new homes and new local features.

Your audience wants help and heart. Lead with value. Add a window into the person behind the brand. Keep the 60 30 10 mix. Use the Story Sandwich. Plan once per week. Measure and improve. When you blend professional and personal the right way, you become the trusted face of property in your suburb.

Author Ken Hobson
ken@agentslibrary.com.au