How to Add Property Photos and Videos That Attract More Enquiries

Great visuals are the first thing buyers and tenants notice. Strong photos and simple videos help your listing rise to the top, win more clicks, and create more inspections. This guide shows you how to plan, shoot, optimise, and upload photos and videos that turn attention into enquiries.

The goal of your visuals

Your photos and videos should do three things.

• Show space, light, and flow so people can imagine living there

• Highlight two or three clear selling points that set the home apart

• Make it easy for people to take the next step and contact you

Keep every choice linked to these goals. If a shot does not help, leave it out.

The ideal media mix for a strong campaign

Use a simple set of assets for every listing.

• One hero photo that stops the scroll

• Twelve to twenty supporting photos that explain the floor plan and lifestyle

• One sixty second walkthrough video for social and your Google Business Profile

• One three minute full tour for your website and YouTube

• One fifteen second teaser for ads and stories

• A clean floor plan image

• One to three local lifestyle photos such as park, cafe, beach, tram stop

This mix suits apartments, townhouses, and houses. Add or remove items to fit the property size.

Quality rules that lift response

Follow these rules to improve trust and clicks.

• Shoot in bright daytime with blinds open and all lights on

• Aim for straight vertical lines. Keep the camera level at chest height

• Use landscape for portals and websites. Use portrait for Reels, Shorts, and stories

• Use a wide angle view but not a distorted view. Step back if needed

• Keep benches clear. Hide bins, cords, pet bowls, and fridge magnets

• Use JPEG for photos at 3000 pixels on the long edge or higher

• Use 1080p or 4K for video at 24 or 30 frames per second

• Add clear captions or on screen text for silent viewers

Simple beats flashy. Clean light and honest framing always win.

Room by room shot list

Use this as a checklist on the day.

• Street front. Include facade, path, and front garden

• Entry. Show how the door opens to living

• Living room. Two angles that show size and light

• Kitchen. Benches clear. One wide and one detail such as tap or stove

• Dining. Include connection to kitchen or outdoor

• Main bedroom. One wide and one detail such as window or robe

• Other bedrooms. One wide shot each

• Bathrooms. One wide from the doorway. Fresh towels. Toilet lid down

• Laundry. Clean and simple

• Outdoor area. Patio, deck, lawn, or balcony from two angles

• Parking. Garage or car space

• Facilities. Pool, gym, lift lobby, rooftop if relevant

• Local lifestyle. Nearest park, cafe, beach, river path, bus or train stop

Stop when the story is clear. More images are not always better. Clarity is better.

How to stage for photos and video

Prepare the home the day before if you can.

• Declutter all surfaces. Pack away personal photos and letters

• Remove pet items. Arrange pet care for the shoot time

• Open all blinds and curtains. Clean windows

• Turn on all ceiling and lamp lights. Replace any dead bulbs

• Add one or two green plants or a simple vase

• Place fresh towels and neutral bed linen

• Wipe benches, mirrors, and glass

• Park cars away from the front facade if street parking is tight

A ten minute tidy before each room can lift results more than any lens can.

Video structure that drives enquiries

Keep video friendly and clear. Use this simple outline.

• Three second hook. One line that names the key benefit such as Quiet family street near the river

• Short agent intro. Ten seconds at most. Name the address and the top selling point

• Walkthrough path. Front door to living to kitchen to bedrooms to outdoor. One steady take where possible

• Cutaway details. Tap, oven, storage, study nook, skylight, garden

• On screen text. Room names and two or three features

• Subtitles. Many people watch without sound

• Call to action. End screen with your name, mobile, and Inspect now

Aim for sixty seconds for social and your Google Business Profile. Load the three minute tour on your site and YouTube for deeper interest.

Gallery order template that boosts clicks

People skim fast. Order your gallery so it tells a clear story.

• Hero front or best lifestyle angle

• Living and kitchen connection

• Kitchen feature

• Dining and outdoor flow

• Main bedroom and ensuite

• Other bedrooms

• Bathrooms

• Laundry and storage

• Outdoor and garden

• Parking

• Building facilities

• Local lifestyle

• Floor plan last

Choose the best twelve to fifteen for portals. Keep the rest on your site for extra detail.

File naming and caption formulas

Help search and help buyers by naming and describing files clearly.

• Use this file name pattern
  123SmithSt-Camp-Hill-Living-01.jpg
  123SmithSt-Camp-Hill-Kitchen-02.jpg

• Use this caption formula
  Room name plus one benefit plus one location cue
  Example
  Light filled living opens to the north facing deck, moments to Whites Hill Reserve

Clear names also help your team keep assets tidy in your CRM and cloud drive.

Steps to upload to your Google Business Profile

Your profile can appear when locals search your name, your agency name, or your suburb plus real estate. Keep the Photos and Videos sections fresh for every listing.

• Open Google Business Profile on desktop

• Select Photos

• Choose By owner

• Click Add photos

• Drop in your hero photo and the best six to eight support photos

• Add a short caption for the hero image

• Switch to Video and click Add videos

• Upload your sixty second walkthrough

• Write a short description with the street, suburb, property type, and one benefit

• Pin a post in the Updates section that links to your listing or landing page

• Repeat for every new listing and for every major price change

Fresh uploads help your profile stay active and useful for local searchers.

Where else to publish and how to tailor each platform

Use each channel for a clear job.

• Portals. Realestate.com.au and Domain need the best twelve to fifteen. Keep images bright and natural

• Your website. Use the full set. Include the three minute tour, floor plan, and a clear enquiry form

• Email to buyers. Use the hero image first, then living, kitchen, outdoor, and an enquiry button

• Facebook and Instagram. Post the sixty second portrait video and a carousel of six images

• YouTube. Upload the three minute tour with suburb and property type in the title

• Short form video. Use the fifteen second teaser for Reels and Shorts with an Inspect now overlay

Use the same hero image thumb on every channel so people recognise the property across platforms.

Compliance and safety checklist

Protect privacy and follow local rules.

• Confirm written consent from the owner to publish interior and exterior images

• Remove family photos, school badges, number plates, and sensitive papers

• Do not show security codes or safe locations

• For apartments and estates, check strata or building rules for drone and rooftop access

• If using a drone, follow all current aviation rules and keep clear of people and roads

• If tenants live in the home, agree on rooms that can be shown and times that suit them

A simple consent clause in your agency agreement and your tenancy agreement keeps everyone aligned.

Simple gear that raises quality fast

You can start with your phone and a few low cost tools.

• A recent smartphone with a good wide angle camera

• A small tripod to keep lines straight

• A handheld gimbal for smooth video

• A clip on microphone for a short agent intro

• A basic light for shadowy corners

• A licensed drone pilot for aerials if needed

Hire a pro for the full package when time is tight or the home is high value. Use your own phone for fast teasers and updates.

Fast editing workflow that saves hours

Keep editing simple and consistent.

• Crop and straighten every photo

• Balance exposure and white balance

• Remove small marks only if they are temporary such as bins or cords

• Export at high quality JPEG

• For video, trim silence at the start and end

• Add room name labels and subtitles

• Add a clean end screen with your call to action

• Export a portrait version for social and a landscape version for YouTube

Create one template for captions, fonts, and end screens so every listing looks part of the same brand.

Writing copy that pairs with your visuals

Use short, clear text that helps buyers picture life in the home.

• Headline with the main promise such as Sunlit family living near the river

• Three bullet benefits such as North facing deck, Separate study, Level walk to the school

• One line that invites the next step such as Book your inspection today

Match the order of the copy to the order of your gallery so people can follow the story.

Quick launch checklist

Use this list before you press publish.

• Hero image chosen and cropped

• Twelve to fifteen gallery images in a clear order

• Floor plan added

• Sixty second walkthrough and three minute tour exported

• Captions and subtitles checked

• File names in the clear pattern

• Google Business Profile photos and video uploaded

• Portal gallery set

• Website listing live with enquiry form

• Social posts scheduled with the teaser and a carousel

• Email to buyers drafted with the hero visual at the top

Tick every box and your listing will feel complete and trustworthy.

Simple fixes for common problems

If your results feel flat, try these quick fixes.

• Photos too dark. Reshoot with blinds up at midday and turn on all lights

• Rooms feel small. Step back, shoot from a doorway, and keep the camera level

• Video feels shaky. Use a gimbal and walk slowly

• No clicks on social. Add a three second hook and large on screen text

• Few enquiries. Move the best lifestyle image to the first three slots and refresh your Google Business Profile post

Small changes can lift enquiry by making the story clearer.

Strong photos and simple videos do more than decorate a listing. They guide the eye, build trust, and move people to act. Follow the checklists in this guide for every property. Keep your media honest, bright, and easy to watch. Upload to your Google Business Profile and every key channel. When you pair clear visuals with clear calls to action, you give buyers a reason to click, book, and call. That is how you turn attention into real enquiries.

Author:  Ken Hobson