How ChatGPT Can Help with Social Media Content Ideas

Social media works best when you post helpful content that speaks to local buyers, sellers, tenants and landlords. The hard part is coming up with fresh ideas every week. ChatGPT makes this simple. It can brainstorm, sort, and shape ideas for you in minutes. You still stay in control of your voice and message. ChatGPT simply speeds up the thinking.

Below is a friendly, practical guide that shows how to use ChatGPT to plan and create great social posts that suit any property market across Australia.

What ChatGPT Is Great At

• Generates lots of post ideas in seconds

• Tailors ideas to your suburb, price points and target audience

• Turns one seed idea into many formats such as Reels, carousels, stories and captions

• Suggests hooks, headlines, CTAs and hashtags

• Repurposes old posts into new angles

• Builds weekly and monthly content calendars

• Helps you write faster while keeping your brand voice

Set Your Brand Voice First

Give ChatGPT a short brand guide so your posts always sound like you.

Include

• Your tone such as warm, confident, plain English

• Your audience such as upsizing families in Brisbane North, first home buyers on the Sunshine Coast, investors in Perth

• Your service focus such as auction specialist, property management, coastal lifestyle homes

• Words to use and words to avoid

• Example posts you like and why

Prompt to use
Persona
You are my content assistant for real estate.
Context
My tone is warm, expert and clear. My audience is local homeowners and buyers in [your suburb].
Goal
Help me create social content ideas that educate, build trust and drive appraisals.
Format
List ideas with titles, short angles, and a suggested CTA.

Build Simple Content Pillars

Use pillars so your feed stays balanced and clear.

Try these five

• Local market education

• Property show and tell

• Client proof and trust

• Community and lifestyle

• Behind the scenes and process

Prompt to use
List 20 social content ideas. Spread them across these five pillars. Add a one line summary and a CTA for each.

Fast Idea Brainstorms That Work

Use these quick prompts anytime you feel stuck.

• Give me 15 post ideas for [suburb] focused on [buyers or sellers].

• Suggest 10 Reels ideas about common mistakes homeowners make before a sale.

• Create 12 carousel ideas that explain the selling journey in plain English.

• Turn this topic into short hooks and opening lines
  Topic
  How to pick the best auction date

• Suggest 10 questions I can answer on stories this week about renting in [city].

• Give me 8 data based posts using current themes such as clearance rates, time on market and buyer demand. Do not use exact numbers. Focus on helpful explanations.

From One Idea to Many Formats

Show ChatGPT your seed idea and ask it to stretch the content across formats.

Prompt to use
Seed idea
Preparing your home for spring buyers
Create

• One 7 slide carousel outline with headings

• One 30 second Reel script

• One caption under 130 words with a call to action

• Three story frames with polls or questions

What you will get

• Clear slide titles

• Short bullet talking points

• A Reel script with a hook, three tips, sign off

• A caption that sounds like you

• Story prompts that build replies and DMs

Localise Every Idea

Local feel wins attention. Ask ChatGPT to weave in local streets, landmarks and seasonal cues.

Prompts to try

• Add local flavour to these ideas with references to parks, schools and weekend markets in [suburb].

• Turn this caption into a local weekend preview. Include a family friendly tone and one free event.

• Suggest five ways to highlight the best coffee spots within five minutes of this listing at [address without unit number].

Idea Packs For Each Audience

Use these ready made lists to brief ChatGPT quickly.

Buyers

• First home buyer steps to get loan ready

• What to check at an open home

• How to read a contract in simple terms

• Strata, body corporate and what fees cover

• Making offers with confidence

Sellers

• Small fixes that add value before photos

• How auction campaigns work week by week

• Pricing strategies that protect your result

• Negotiation myths explained simply

• What to expect from your weekly vendor report

Landlords and tenants

• Routine inspections explained

• Pet policies and fair wear and tear

• Tips for reducing vacancy time

• Setting rent in line with local demand

• Simple maintenance rules that save money

Prompt to use
Pick one audience from the list above. Create 12 post ideas with hooks, a one line angle, and a short CTA that invites a comment or a DM.

Turn Property Marketing Into Content

Every listing and sale can fuel many posts. Ask ChatGPT to mine the story.

Prompts to try

• Create 10 content ideas from this listing description. Focus on lifestyle, location and buyer benefits.

• Write three captions for a just sold post. One focuses on the buyer journey, one on the seller plan, one on the suburb story.

• Build a before and after post idea from these photo notes
  Notes
  Styled lounge, fresh paint, new lights, backyard update

Make Weekly and Monthly Calendars

Let ChatGPT arrange ideas into a practical plan.

Prompt to use
Create a four week social calendar for [suburb] using my five pillars. Post on Instagram and Facebook. Suggest

• Three posts each week

• One Reel topic each week

• One story series each week

• Captions under 120 words

• Simple CTAs such as Comment for the checklist or DM for appraisal guide

Tip
Paste your chosen calendar into your scheduling tool. If a date changes due to a big listing or sale, ask ChatGPT to reshuffle the plan.

Hooks, CTAs and Hashtags

Good ideas need strong openings and clear actions. Ask for options and then choose what feels right.

Prompts to try

• Give me 20 hooks about selling in spring without hype.

• Write 10 CTAs that invite a no pressure chat about selling in [suburb].

• Suggest 12 clean hashtag sets for [city] property content. Limit each set to 5 tags and avoid spammy tags.

Repurpose What You Already Have

Feed ChatGPT past blogs, emails or captions and ask for fresh angles.

• Turn this blog into three carousels, one Reel script and two captions.

• Convert this long caption into a story Q and A sequence.

• Summarise this vendor review into a short case study carousel with three lessons for future sellers.

Keep It Compliant and Respectful

Protect privacy and follow fair rules.

• Do not share private client details in prompts

• Avoid promises of guaranteed outcomes

• Focus on education and process

• Get written consent before using client names or faces

• Keep claims clear and honest

Prompt to use
Review this caption for clear, fair and respectful language. Suggest safer wording if needed.

Quality Check Workflow

Use this simple review before you post.

• Is the idea helpful and easy to understand

• Does it match your brand voice

• Is it specific to your local area

• Is the hook strong in the first line

• Is there one clear CTA

• Are the visuals simple and readable on mobile

• Are you proud to put your name to it

Prompt to use
Act as my content editor. Score this caption from 1 to 10 for clarity, relevance and trust. Suggest three small fixes.

Measure and Improve Your Ideas

Use lightweight metrics to see what ideas resonate.

Track

• Saves and shares for education posts

• Comments and replies for conversations

• Clicks and DMs for leads

• Reach for discovery and new eyes

• Watch time for Reels

Prompt to use
Based on these simple results
Week one
Saved posts were market explainers
Reels with behind the scenes had longer watch time
Write five new post ideas that build on what worked.

Seven Ready To Use Prompt Recipes

Copy, paste and run these today. Replace the square brackets.

1. Persona
   You are my idea partner.
   Context
   I serve homeowners in [suburb].
   Goal
   Create 20 social post ideas across five pillars.
   Format
   Table with pillar, title, one line angle, CTA.

2. Persona
   You are a Reel script writer.
   Context
   I want educational Reels for [buyers or sellers].
   Goal
   Write three 30 second scripts with hook, three tips, close.
   Format
   Bullets and a caption under 100 words.

3. Persona
   You are a carousel planner.
   Context
   Topic is How auction day works.
   Goal
   Outline a 7 slide carousel.
   Format
   Slide title and three talking points per slide.

4. Persona
   You are a local guide writer.
   Context
   Suburb is [name].
   Goal
   Create five lifestyle posts that link to open home traffic.
   Format
   Title, angle, CTA, suggested photo.

5. Persona
   You are a copy editor.
   Context
   Here is my caption.
   Goal
   Improve clarity and trust. Keep my tone.
   Format
   Revised caption and a one sentence reason for each change.

6. Persona
   You are a repurposing assistant.
   Context
   Here is a past post that did well.
   Goal
   Create five fresh angles and one Reel idea.
   Format
   List with hook, angle, CTA.

7. Persona
   You are a calendar planner.
   Context
   I can post three times a week.
   Goal
   Build a four week plan with themes and captions under 120 words.
   Format
   Week by week list.

Sample Ideas You Can Use Right Away

Use these starters and personalise for your market.

Local market education

• What clearance rates really mean for your sale

• Three signs your suburb is in a seller friendly phase

• How to compare two similar homes without confusion

Property show and tell

• The three little details that made buyers pause at this open

• A quiet corner of this home that families will love

• Why north facing backyards are popular in this area

Client proof and trust

• Before and after styling story with three practical lessons

• How we handled five offers with care and fairness

• Vendor update example that keeps stress low

Community and lifestyle

• Weekend walk guide within ten minutes of the town centre

• Best school day coffee near our office

• Local event spotlight that pairs well with open home times

Behind the scenes and process

• What happens in the first 48 hours after a listing goes live

• How we prepare for auction day step by step

• What a strong buyer follow up call sounds like

A Simple One Week Plan

Use this plan as a plug and play start.

• Monday
  Carousel
  Five ways to prepare for photos without overspending
  CTA
  Comment for my prep checklist

• Wednesday
  Reel
  Two questions to ask at every open home
  CTA
  Save for Saturday

• Friday
  Photo post
  Local weekend guide with two free events and your open times
  CTA
  Share with a friend who is house hunting

• Sunday
  Story series
  Polls about favourite streets, ideal backyard size and what price bands buyers are watching
  CTA
  DM me your suburb and I will send recent results

Ongoing Idea Flow

• Keep a notes file on your phone and add real questions from opens

• Set pillar themes for each week and stick to them

• Repurpose winners and skip weak ideas without stress

• Use clear photos, clean layouts and big text

• Invite conversation in every post with one simple question

With a clear voice, a few strong pillars and the right prompts, ChatGPT becomes your steady partner for social content. You will spend less time thinking about what to post and more time building trust, guiding clients and winning the right listings.

Author Ken Hobson
ken@agentslibrary.com.au