Author – Ken Hobson.
The way real estate agents create video content is changing rapidly – and for the better.

Thanks to powerful AI tools, agents can now produce polished listing videos, local market reports, and expert educational content without needing film crews, video editors, or expensive studio time.

In fact, you can have a lifelike presenter reading your script in any language, with a branded background and subtitles—all done in minutes.

If you’re a real estate agent looking to stand out AI video and content creation is a game-changer.

Why Video Content Matters More Than Ever

In the digital-first property world, video isn’t just nice to have – it’s expected. Buyers want to see homes in motion. Vendors want to work with agents who present themselves professionally online. And your brand reputation often starts with how you show up in someone’s feed.

But traditional video production can be:

• Time-consuming to plan, script, film and edit

• Expensive, especially for regular content like market updates

• Inconsistent in quality and delivery

This is where AI Video steps in to make life easier, more efficient, and more scalable.

What’s Changing: AI-Powered Video Tools

There are now advanced tools designed specifically to make high-quality video creation simple, fast, and affordable. A few of the top platforms used by forward-thinking agents include:

• RunwayML – Great for video editing, visual effects, and removing or replacing backgrounds using AI

• Synthesia – Create videos using AI avatars and voiceovers in dozens of languages

• HeyGen – Turn text into video with realistic AI presenters, accents, and branded visuals

These platforms let you create polished video content without needing to stand in front of a camera, read from a script, or hire a production team.

Key Benefits for Real Estate Agents

Here’s why every Australian agent should be exploring AI video content:

1. Save Hours Each Week

AI removes the manual parts of video creation—no need to film, re-record, or sit with an editor. Just type your message, choose your presenter and branding, and hit generate.

2. Increase Content Output

Because it’s so quick, you can publish regular content like:

• Weekly or monthly market updates

• Property listing videos with voiceover or avatar intros

• Explainer videos (e.g. “What happens at settlement?”)

• Landlord or vendor tips (e.g. “Top 3 ways to improve street appeal”)

3. Reach a Bigger Audience

Many AI tools let you automatically:

• Translate your video into multiple languages (great for multicultural suburbs)

• Add subtitles for accessibility and silent viewing

• Repurpose the same script across different platforms (e.g. YouTube, Instagram, LinkedIn)

4. Look More Professional

AI-generated presenters wear professional clothing, speak clearly, and are always camera-ready. Combined with clean animations and branded backdrops, the final product boosts your authority and credibility.

Example: Market Update Made Easy

Let’s say you’re an agent working in Sydney’s Inner West.

Instead of filming yourself each week, you can:

1. Write a short script (e.g. “Auction clearance rates rose this week to 78%. Here’s what that means for local vendors…”)

2. Paste it into Synthesia or HeyGen

3. Choose an AI presenter, upload your agency logo and background

4. Click generate, and within minutes you’ve got a professional video

Want to impress even more? Generate versions in Mandarin and Hindi for your local area. Share them in your newsletter, on social media, and even send directly to your database.

What You Can Create With AI Video Tools

Here’s a quick list of video types that AI can help you produce:

• Property Walkthroughs with Voiceover – Use property images or short clips and add narration via AI voice

• Local Suburb Profiles – Showcase schools, transport, cafes, and growth trends in your key suburbs

• Educational Content – “What is an unconditional offer?”, “How to prepare your home for sale”, or “Understanding property management fees”

• Client Testimonials – Turn written testimonials into video stories with AI-generated voice and motion graphics

• Agent Introductions or Team Bios – Help your team make a great first impression, even if they’re camera-shy

Getting Started: What You’ll Need 

The beauty of AI-powered video tools is that they’ve been designed with simplicity in mind. You don’t need editing experience, fancy equipment, or technical skills to get started. These platforms are built for everyday users—real estate agents like you—who want professional-quality content without the stress or cost of traditional production.

Here’s a step-by-step breakdown of exactly what you’ll need to get going:

✅ 1. A Written Script

This is the foundation of your video. You’ll need a short, clear message to plug into the AI platform. Your script could be:

• A weekly market update (e.g. auction clearance rates, suburb insights)

• A short property highlight or walkthrough

• An educational video (e.g. “Top 3 mistakes vendors make before selling”)

• A message to landlords or tenants

Tip: If writing isn’t your strong suit, you can use ChatGPT to help. Just type a prompt like:

“Write a 60-second script for a weekly property market update in Brisbane’s northside suburbs.”

You can always tweak it to suit your tone and brand voice.

✅ 2. A Clear Idea of Your Message and Audience

Before jumping into the platform, be sure you’ve thought about:

• Who you’re speaking to – Is this video for buyers, sellers, landlords, or tenants?

• What action you want them to take – Do you want them to book an appraisal, follow you on social media, or learn something?

• Your tone of voice – Do you want it to sound friendly, confident, calming, or enthusiastic?

Having clarity on this will help you write a better script, choose the right AI presenter, and ensure the video fits your brand.

✅ 3. A Platform Like HeyGen or Synthesia

There are many options available, but two of the most agent-friendly tools are:

• HeyGen – Simple drag-and-drop interface, lifelike avatars, supports multiple languages and accents. Great for social videos and market updates.

• Synthesia – Offers a wide range of avatars and voice styles, great for team introductions, explainer videos and landlord/tenant communications.

Most platforms offer a free trial or low-cost monthly subscription. Start with their basic tier and upgrade later if needed.

Features to look for:

• AI avatars (choose from a wide range of presenters)

• Voice selection (accents, tones, male/female options)

• Branded backgrounds or video templates

• Multi-language support (if your market includes diverse communities)

✅ 4. Branding Assets (Optional but Highly Recommended)

To give your videos a consistent, polished look, gather your branding materials:

• Your agency logo in PNG format

• Any brand colours or fonts you use

• Optional background images of your suburb, office, or listings

• Music tracks (some platforms include royalty-free options)

You can usually upload these directly into your video template and save them for future videos. This helps reinforce your visual identity every time someone watches your content.

✅ 5. Reuse and Repurpose Your Video Content

Once your video is ready, don’t stop at posting it once! AI video content is incredibly versatile.

Here’s how you can get more mileage from a single video:

• Chop it into bite-sized clips for Instagram Reels or TikTok

• Add it to your email newsletter with a short intro and link

• Embed it on your website, especially on suburb profiles or service pages

• Upload to YouTube or Facebook to build a video library over time

• Use it in listing presentations to demonstrate your modern marketing approach

• Send it directly to clients or landlords as a personal update or explainer

The more you share it, the more visibility and trust you build—without doing extra work.

By following this simple checklist, you’ll go from “I should be doing more video” to publishing professional content that helps grow your brand, educate your market, and attract more leads. And once you’ve done one or two, the process becomes second nature.

Tips to Maximise Your Results

• Keep videos short (60–90 seconds is ideal for social media)

• Use clear, simple language – speak like you’re explaining it to a Year 5 student

• Batch your content – record 4–6 scripts at once and generate a month’s worth of videos in one session

• Stay consistent – aim to release new videos weekly or fortnightly to build trust with your audience

AI video and content creation is no longer just for big-budget brands. It’s accessible, affordable, and incredibly powerful for everyday agents who want to:

• Grow their digital presence

• Build trust with buyers, sellers, landlords and investors

• Educate their market and stay top of mind

You don’t need to be a tech expert—you just need to be willing to try. Start with a market update or a property explainer, and see how fast it becomes part of your weekly marketing rhythm.

The best part? While others are still trying to find a videographer or write a script, you’ll already be published, polished, and in front of your ideal clients.