How AI Can Help Create Social Media Captions for Agents

Great photos and videos stop the scroll. Strong captions win the click, the enquiry and the appointment. AI makes writing captions faster, clearer and more consistent. This guide shows you how to use AI to create captions that fit your voice, follow local rules, and speak to buyers, sellers and landlords in your patch.

Why captions matter in real estate

• Captions add context that a photo cannot show

• Captions guide the next step such as enquire, book an appraisal or visit an open home

• Captions help platforms understand your post and show it to the right people

• Captions build your voice so people remember you when they are ready to act

What AI can do for your captions

• Turn your property facts into clear benefits that people care about

• Suggest strong hooks for the first line to stop the scroll

• Match your tone such as warm, premium or energetic

• Tailor across platforms in seconds including Instagram, Facebook, LinkedIn and Google Business Profile

• Add hashtags and emojis that suit your audience and suburb

• Translate real estate terms into simple language that anyone can understand

• Create multiple versions so you can A B test

A simple 10 minute AI caption workflow

1. Collect the facts

   • Address or suburb

   • Property type and key features

   • Standout lifestyle benefits nearby

   • Open home time or private inspection details

   • Call to action and link

2. Paste the facts into your AI

   • Use one of the ready prompts below

   • Say your tone and audience such as families, downsizers or investors

3. Generate three caption options

   • Ask for a short version and a longer version

   • Ask for two hook lines for the first sentence

4. Edit for accuracy and compliance

   • Check times, dates, prices and claims

   • Add any required disclaimers

5. Finalise and schedule

   • Save your best caption

   • Keep the others for Stories or a second post

The five caption building blocks

• Hook

  • A short first line that grabs attention

• Proof

  • One or two facts that back up your hook

• Benefit

  • Why this home or message matters to the reader

• Action

  • What to do next such as enquire, book, follow or share

• Trust

  • Soft proof such as years in area, awards, review or local partners

Copy and paste AI prompts that work

Use these in your AI. Replace the items in brackets with your details.

Universal listing caption

Persona
You are my social media copywriter for residential sales in [City or Region].

Context
I am posting a new listing at [Address or Suburb]. Facts
Property type [house or apartment], bedrooms [number], bathrooms [number], parking [number], key features [list three], nearby [schools, parks, transport], price guide [if allowed], inspection time [date and time], agent name and contact [details], link [URL].

Goal
Write three captions in a warm premium tone. Version A under 125 characters for the first line. Version B 80 to 120 words. Include a simple call to action to view the listing and enquire. Add five hashtags that include the suburb and property type.

Format
Return as
Hook
Body
CTA
Hashtags

Just sold success story

Persona
You write social captions for recent sales.

Context
Sold at [Suburb]. Result [price or range if allowed]. Days on market [number]. Buyer profile [family, investor, downsizer]. Key story [auction, multiple offers, record, off market].

Goal
Create two captions that focus on the story and the benefit for future sellers. Include a soft invitation to book an appraisal.

Format
Hook
Body
CTA
Hashtags

Open home reminder

Persona
You write friendly reminders.

Context
Open home for [Address or Suburb] on [day and date] at [time]. Highlight features [two]. Parking or access notes [detail]. Contact [name and phone].

Goal
Write one short caption under 50 words and one longer caption 60 to 90 words. Add a clear visit instruction.

Format
Short
Long
Hashtags

Market update explainer

Persona
You are a clear teacher.

Context
Suburb [name]. New listings [number or trend]. Median price [figure or movement]. Auction clearance [rate if used]. Buyer demand [trend]. What it means [one line takeaway].

Goal
Write a plain English caption that explains the numbers and what it means for sellers and buyers. Add one action to book a quick call.

Format
Hook
Body with one paragraph and three bullets
CTA
Hashtags

High converting caption formulas

• New listing

  • Hook

    • Street appeal that feels like home

  • Proof

    • Four bedrooms plus study and a north facing yard

  • Benefit

    • Space for work, play and weekend barbecues

  • Action

    • See photos and book your visit

  • Trust

    • Proudly listed by [Your Name], local since [year]

• Just sold

  • Hook

    • Sold to a growing family after five weeks

  • Proof

    • Eighty seven enquiries and five registered bidders

  • Benefit

    • Strong demand remains for quality homes in [Suburb]

  • Action

    • Curious what your place could achieve

  • Trust

    • Message for a price guide tailored to your street

• Open home

  • Hook

    • Doors open Saturday

  • Proof

    • Light filled living and level lawn

  • Benefit

    • Easy indoor outdoor flow for everyday life

  • Action

    • Save the time and bring a friend

  • Trust

    • Hosted by [Your Name]

Platform length and style tips

• Instagram

  • First 125 characters matter most

  • Use one short paragraph and line breaks

  • Up to 30 hashtags but nine to twelve is plenty

• Facebook

  • One to three short paragraphs

  • Add the link in the post text

• LinkedIn

  • Two short paragraphs and one mini list

  • Use a professional tone and a soft call to action

• Google Business Profile

  • 80 to 100 words

  • Include a plain call to call, visit or get directions

• Stories and Reels

  • Keep on screen text short

  • Use the caption for details such as times and links in bio

Emoji and hashtag guidance

• Use emojis to guide the eye

  • Home, key, location pin, calendar, phone

• Place emojis at the end of lines or in front of benefits

• Hashtags should mix broad and local

  • Examples

    • #RealEstate

    • #PropertyForSale

    • #FirstHomeBuyer

    • #Downsizer

    • #InvestmentProperty

    • #SydneyRealEstate

    • #BrisbaneHomes

    • #MelbourneProperty

    • #[Suburb]

    • #[Suburb]RealEstate

• Keep to nine to twelve per post

• Put the most important two or three early in the list

Ready to use examples

Use these as is or as a base for your AI to remix.

• New listing short

  • Sun filled four bed home with a level lawn in [Suburb]. See the photos and book your visit today

• New listing long

  • Space for everyday life. Four bedrooms plus study, open living and a north facing yard in quiet [Street Name]. Walk to [School or Park]. First open this Saturday at [time]. View the gallery and enquire now

• Apartment

  • City life made easy. Bright two bed apartment with balcony views and secure parking in the heart of [Suburb]. Cafes and transport at your door. Book a private inspection

• Family home

  • Room to grow. Five bedrooms, two living areas and a backyard that calls for weekend cricket. Close to [School]. See more and plan your visit

• Just sold story

  • Sold after multiple offers. Strong interest from families who love the schools and parks in [Suburb]. If you are thinking of selling, ask for a price guide tailored to your street

• Open home reminder

  • We are open Saturday [time] at [Address]. Look for the signs. See you there

• Auction week

  • Auction this [day] at [time]. Final chance to view this light filled home with a level yard in [Suburb]. Message to register

• Market update

  • What is happening in [Suburb]

    • More buyers are inspecting

    • Fewer homes on the market

    • Prices holding steady

    • Wonder what this means for your move

• Rental spotlight

  • Low maintenance living with great access to transport. Freshly updated two bed apartment in [Suburb]. Apply online or call for details

• Testimonial

  • Kind words from [Client First Name]. Clear updates, smart campaign and a great result. Ready to sell with a calm plan that works

• Community post

  • Saturday markets are back at [Park]. Fresh food, live music and dog friendly. See you from 8am

• Local business

  • Coffee first. We love [Cafe Name] on [Street]. Friendly faces and a perfect flat white. Pop in on your way to our open homes

• Lead magnet

  • Thinking of selling in [Suburb] this spring

    • Get our free six step prep guide. Comment guide and we will send it

• Soft appraisal invite

  • Not ready to sell yet

    • Ask for a street level price check. Quick call. Clear advice. No pressure

Data you should always feed to AI

• Suburb and micro location

• Property type and top three features

• Who this suits such as families, downsizers, investors or first home buyers

• One lifestyle benefit such as walk to beach or level yard

• Next step such as open time, link or phone

• Any rules for your brand voice or words to avoid

Keep your voice consistent

Tell your AI how you speak. Be clear and simple.

• Tone options

  • Warm and helpful

  • Premium and calm

  • Energetic and friendly

• Words to use

  • Light filled, level lawn, walk to transport, easy flow, move in ready

• Words to avoid

  • Overblown claims, jargon, confusing terms

Save your best prompt as a reusable template. Use it every time so your captions feel like you.

Compliance and good practice

• Only share price or result details that are permitted by your vendor and your agency policy

• Use plain truth and avoid misleading claims

• Gain consent before sharing testimonials, faces or personal details

• Respect local signage, tenancy and photography rules for occupied homes

• Include a brief disclaimer when needed such as size or distance is approximate

• Keep contact details and inspection times current

Edit checklist before you post

• First line has a clear hook

• Benefits are clear and human

• Facts are correct

• Times and dates are correct

• Link works

• Call to action is clear and easy

• Hashtags include the suburb and property type

• Tone matches your brand

• No sensitive data without consent

Repurpose each caption across platforms

• Main post

  • Use the long version

• Story

  • Use the short version with a sticker such as Ask a question or Countdown to auction

• Reel or video

  • Use the hook as on screen text and the longer body in the caption

• Google Business Profile

  • Use the short version with directions or call now

• Email teaser

  • Use the hook and one benefit, then link to the full listing

Measure and improve with AI

• Ask AI to review your last ten captions and spot patterns

• Feed in your top three captions by saves and enquiries

• Ask for improved hooks based on what worked

• Set a simple goal for each post such as saves, shares or enquiries

• Test one element at a time such as first line, call to action or hashtag set

AI does not replace your local knowledge. It amplifies it. Share the facts only you know such as which cafe is best for a pram, which streets are quiet at school pick up, and where the afternoon sun lands in the backyard. Let AI turn those details into clear, warm captions that help people act. With a simple prompt, a clear structure and five minutes of editing, you can publish captions that sound like you, serve your community and bring in more quality conversations.

Author Ken Hobson
ken@agentslibrary.com.au