Grammarly is a cloud-based writing coach that now blends its celebrated spelling and grammar engine with generative-AI drafting and brand-tone controls. Working invisibly inside Gmail, Google Docs, Microsoft Office, CRMs and mobile keyboards, it flags errors, rewrites clumsy phrases and even produces first-draft emails or property blurbs on demand. In 2025, enhancements such as larger context windows, team dashboards and on-device privacy safeguards make it more adaptable to professional workflows.

For real-estate agents, the result is faster, clearer communication—whether chasing leads, updating vendors, or crafting pitch documents—while preserving the personal voice that wins trust onscreen.

Key Features

• Real-time grammar, spelling and punctuation fixes always keep listing copy professional and error-free before it reaches buyers.

• Tone detector and brand-tone profiles instantly ensure every email or brochure matches your agency’s preferred voice and politeness.

• Generative AI (GrammarlyGO) drafts emails, social captions, and listing descriptions from short prompts, then suggests improvements.

• Custom style guides and banned-word lists maintain consistency across teams, while dashboards track adherence over time.

• Deep integrations across Chrome, Edge, Word, Outlook, iOS, Android and most CRMs deliver help exactly where you type.

• Built-in plagiarism checker and citation tools protect originality when re-using market data or neighborhood descriptions. 

Use Cases

• Write engaging, error-free property listings that stand out on portals and in print without extra proofreading time.

• Rapidly respond to buyer or tenant inquiries with polite, on-brand emails generated and refined inside your inbox.

• Polish vendor reports and appraisal letters so complex market data reads clearly to non-experts.

• Brainstorm social posts, blog intros, or video scripts that highlight new listings or suburb insights.

• Train junior agents by sharing Grammarly’s suggestion history to illustrate clearer phrasing and compliance with brand style.

• Measure team-wide communication quality with analytics, then coach agents whose tone or clarity scores lag behind, using visual performance data. (Scaleblogging, Grammarly)

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