Gong is an AI-powered “revenue intelligence” platform that automatically records and analyses every call, email and meeting. It turns raw conversations into clear insights so agents can coach teams, spot deal risks, and forecast with confidence. By listening to the words, tone and timing of each interaction, Gong highlights what really moves prospects and vendors to act. The newest Revenue AI suite adds Engage for omni-channel outreach and Forecast for pipeline accuracy, while built-in language translation and smart trackers surface buyer signals instantly. For real-estate professionals, that means less guesswork, more listings won and smoother negotiations. (gong.io, help.gong.io, engage.gong.io)

Key Features

• Conversation Intelligence: Auto-record calls, transcribe with AI, and flag keywords like price drops or “motivated seller”.

• AI Coaching: Scores talk-to-listen ratios, objection handling and next-step clarity so principals can coach agents at scale.

• Engage Module: Prioritises hot leads, personalises email flows and schedules follow-ups from one screen, reducing manual admin.

• Forecast Module: Combines CRM data and call sentiment to predict deal likelihood, helping plan cash-flow and marketing spend.

• Multilingual Insights: Instant translation of briefs and trackers lets multicultural teams understand every client nuance. (gong.io, help.gong.io)

Use Cases for Real-Estate Agents

• Listing Presentations: Review past pitch calls to refine scripts that win vendors’ trust.

• Negotiation Prep: Analyse buyer objections across deals to craft data-backed counteroffers.

• Team On-boarding: New recruits learn fast by watching top agents’ calls with chaptered highlights.

• Pipeline Management: Spot which properties need attention via risk alerts on stalled conversations.

• Marketing Optimisation: Identify phrases that trigger enquiries and feed them into ad copy or social posts. (Work-Management.org)

Suggested Getting Started Workflow

Pros and Cons for Real-Estate Agents