Creating Engaging Property Tour Videos That Attract More Buyers

Great property videos make people feel something. Your goal is to help a buyer imagine living there. This guide shows you exactly how to plan, film, edit, and publish a property tour that wins more enquiries and inspections.

The goal of a property tour

• Show the best features in the right order

• Make the layout easy to understand

• Help buyers picture daily life in the home

• Build trust in you as a calm and helpful guide

• Turn interest into action with a clear next step

The perfect length and structure

• Ideal length for social

  • Thirty to ninety seconds for Instagram, TikTok, Facebook, and YouTube Shorts

• Ideal length for portals and YouTube

  • Ninety to one hundred eighty seconds for full tours

• Simple structure that works

  1. Hook in the first three seconds

  2. Exterior and entry

  3. Kitchen and living flow

  4. Bedrooms and bathrooms

  5. Outdoor and lifestyle

  6. Location highlights

  7. Clear call to action

Planning before you film

• Confirm the story

  • Who is the most likely buyer

  • What three features matter most to them

  • What lifestyle the home supports

• Prepare a shot list

  • Front elevation

  • Entry hallway reveal

  • Kitchen wide and details

  • Living and dining showing flow

  • Main bedroom and ensuite

  • Secondary bedrooms or study

  • Laundry and storage

  • Outdoor area and yard

  • Parking and street

  • Nearby cafe, park, school, transport if relevant

• Gather facts

  • Land size and house size

  • Orientation and natural light

  • Year built and key upgrades

  • School catchments and travel times

• Book the best time

  • Choose a time with soft light

  • Plan for sunset if views are a feature

  • Turn on all lights and open all blinds

• Property prep checklist

  • Declutter every room

  • Hide bins, cords, pet bowls, and personal photos

  • Fresh towels and linen

  • Clean glass, mirrors, and stainless steel

  • Style with a few simple props

Gear that keeps filming simple

• Phone or camera

  • Modern smartphone or mirrorless camera works well

• Stabilisation

  • Gimbal for smooth moves

  • Tripod for steady wides

• Audio

  • Clip-on lapel microphone or small wireless mic

• Light

  • Small LED light in case rooms are dark

• Extras

  • Spare batteries and cards

  • Microfibre cloth for lenses

Tip
Choose tools you can set up in seconds. Smooth and steady beats fancy.

Filming method that buyers love

• Use the one take rule for each area

  • One wide shot to show the space

  • One medium shot for flow

  • One close up of a special feature

• Move slowly

  • Walk at half speed

  • Keep lines straight

  • Avoid fast pans

• Show the layout

  • Move from room to room in the real order a person would walk

  • Always film towards windows to show light

• Frame with care

  • Keep vertical lines vertical

  • Shoot from chest height for rooms

  • Step back to show full furniture and floor

• Capture details buyers value

  • Soft close drawers

  • Power points and study nooks

  • Storage solutions

  • Heating and cooling

  • Outdoor access from living

• People in frame

  • A short appearance builds trust

  • Speak to camera for the intro and call to action

  • Then step aside and let the home shine

Story hooks that stop the scroll

Use one strong line in the first three seconds.

• North facing living with morning sun

• Walk to the foreshore in three minutes

• A kitchen built for big family dinners

• Private parents retreat with city glimpses

• Low maintenance yard for weekend play

• Quiet cul-de-sac with friendly neighbours

• Renovated with nothing left to do

• Space for a workshop or extra storage

• Pet friendly with secure fencing

• School zone that families ask for

On screen text that guides the eye

• Keep text short and helpful

• Use one idea per screen

• Place text away from important detail

Examples

• Three bedrooms plus study

• Two bathrooms with floor to ceiling tiles

• Open plan living to covered patio

• Land 607 square metres

• Eight minutes to train

• Catchment for Bardon State School

Voiceover that sells the lifestyle

• Keep sentences short

• Use warm and clear tone

• Focus on benefits, not only features

Sample sixty second voiceover

• Welcome to 12 Maple Street, a bright family home with easy flow and plenty of storage.

• The kitchen sits at the heart with stone benches and a walk-in pantry. It connects to open living that steps to a covered patio, perfect for barbecues.

• The main bedroom enjoys morning light and a private ensuite. Two more bedrooms sit away from living for quiet study or sleep.

• Outside is a level yard with space for pets and play.

• From here you can walk to parks, cafes, and the city bus in five minutes.

• To book your inspection, contact Ken today.

Music and sound

• Choose gentle, positive music without heavy beats

• Keep volume below your voice

• Use natural room sounds sparingly for realism

• Always check licence terms for any track you use

Editing workflow step by step

1. Place your best five seconds first

2. Build the story in the same order as your walk through

3. Trim every clip so movement starts and ends on the action

4. Add slow cross dissolves only when changing rooms

5. Add text labels for key features

6. Add a floor plan overlay for five to eight seconds

7. Balance audio so voice sits clear and music sits low

8. Export vertical for Shorts and Reels and horizontal for portals and YouTube

Formats and sizes that perform

• Vertical for social

  • 1080 by 1920

  • Keep text inside the safe area

• Horizontal for portals and YouTube

  • 1920 by 1080

  • Include a branded end card

• Square for Facebook feed

  • 1080 by 1080

  • Crop the same master edit to save time

Legal, privacy, and safety

• Always get owner consent in writing for filming and publishing

• Remove personal photos, certificates, and visible addresses

• Do not show alarm keypads or obvious security risks

• Follow local rules for drone use and respect neighbours

• If tenants are in place, follow notice rules and confirm access

• Add a short disclaimer for views, travel times, and future works where relevant

Location inserts that add value

• Show two or three quick cutaways

  • Local cafe

  • Park or beach

  • School entry or transport

• Keep each insert two seconds long

• Add a simple label such as Five minute walk

Calls to action that create enquiries

Place a clear next step at the end and in captions.

• Book your inspection. Message for times

• Download the full information pack

• Text MAPLE to receive price guide and floor plan

• Send your details to get the contract

Include your name, phone, and a simple landing link where possible.

Posting plan for maximum reach

• YouTube

  • Upload the full tour with a strong title and three search tags

  • Add chapters such as Entry, Kitchen, Bedrooms, Outdoor

• YouTube Shorts

  • Post a cut-down teaser with the best moments

  • Pin a comment with the full link

• Instagram

  • Post as a Reel with three short hooks in the caption

  • Add up to five local hashtags

• Facebook

  • Post native video to your page and community group

  • Boost to people living within the key suburbs

• Property portals

  • Upload the full horizontal tour

  • Use the same headline as your listing title

• Email and SMS

  • Send the video thumbnail that clicks to the full tour

  • Add one sentence and the next action

Analytics to track and improve

• Watch three numbers

  • First three second retention

  • Average watch time

  • Clicks to enquiry or booking

• Improve with simple tests

  • Try a stronger opening shot

  • Shorten the middle section

  • Add captions so people can watch without sound

Shot lists for different homes

• Apartments

  • Street and building entry

  • Lift lobby if helpful

  • Front door reveal

  • Kitchen to living flow

  • Balcony and view

  • Bedroom and robe

  • Bathroom and laundry

  • Car space and storage

  • Nearby cafe or transport

• Family homes

  • Curb appeal and yard

  • Entry to living

  • Kitchen and pantry

  • Main bedroom and ensuite

  • Kids rooms or study

  • Outdoor entertaining

  • Yard and play areas

  • Garage and storage

  • School or park

• Luxury homes

  • Grand entry

  • Signature features such as cellar or theatre

  • Designer kitchen details

  • Primary suite retreat

  • Outdoor zones and pool

  • Night shots for atmosphere

  • Premium lifestyle inserts such as marina or golf

Ten editing rules that lift quality

1. Cut on movement to keep flow

2. Hold wides for three to four seconds

3. Keep close ups to one to two seconds

4. Use the best take rather than the longest take

5. Colour match clips so whites look consistent

6. Stabilise shaky shots only if needed

7. Remove any clip that repeats the same view

8. Keep fonts clean and easy to read

9. Place your brand at the end, not the start

10. Finish with a friendly face and call to action

Fast process you can repeat every week

1. Write a one paragraph story for the most likely buyer

2. Tick through the prep checklist with the owner

3. Film using the wide, medium, close method

4. Edit with the seven step workflow

5. Publish to the full list of channels in one day

6. Review results and note one improvement for next time

Common problems and quick fixes

• Rooms look small

  • Step back, raise the camera slightly, and choose a wider lens

• Dark and grainy footage

  • Film earlier in the day and turn on every light

• Echo in your voice

  • Use a lapel mic and stand closer to soft furnishings

• View looks blown out

  • Tap on the bright window to expose for outside, then add a small light inside

• People drop off early

  • Replace the opening with a stronger three second hook

Script template you can copy

Opening hook

• One clear benefit that matches the most likely buyer

Intro line to camera

• Welcome to address. Three key features in one short sentence

Walk through voiceover

• Kitchen at the centre with connection to living

• Main bedroom private with ensuite and storage

• Two more bedrooms near the family bathroom

• Outdoor area ready for meals and play

• Location note such as parks or schools nearby

Call to action

• Book your inspection

• Download the information pack

• Contact name and number

Checklist to keep you on track

• Story and buyer profile written

• Consent and access confirmed

• Property styled and ready

• Shot list printed

• Batteries charged and cards formatted

• Mic tested and spare cable packed

• Best time for light chosen

• Voiceover script drafted

• End screen and captions prepared

• Posting plan scheduled

Advanced touches when the home deserves it

• Split screen before and after if recently renovated

• Gentle time lapse of sunset over the yard or view

• Animated floor plan pointer showing your path through the home

• Short drone clip for context if rules and privacy allow

• Agent to camera at the end with a warm thank you

You do not need fancy gear to create videos that win hearts and clicks. You need a clear story, steady shots, kind guidance, and a strong next step.

Follow this plan and you will turn more views into enquiries, more enquiries into inspections, and more inspections into offers.

Author. Ken Hobson