ChatGPT is a powerful tool for real estate professionals. It can help you write listing descriptions, social media posts, email campaigns, blog articles, and more—fast. But to get results that really work for your brand and audience, you need to know how to ask for what you want.

Here’s a real estate-focused guide to the essential Do’s and Don’ts of writing effective ChatGPT prompts.

✅ DO: Be Clear and Specific About Your Needs

Generic prompts lead to generic responses. Always be clear about what you want ChatGPT to write, how long it should be, who it’s for, and what tone you want.

✔️ Example:

“Write a 100-word listing description for a luxury 4-bedroom home in Sydney’s Eastern Suburbs, highlighting ocean views and premium finishes. Tone: aspirational and sophisticated.”

❌ Instead of:

“Write a property ad.”

Tip: The more details you give, the better the AI will match your brief.

✅ DO: Include Your Target Audience

Tell ChatGPT who you’re talking to so it can tailor the language and selling points.

✔️ Example:

“Write an Instagram caption for first-home buyers in Melbourne who want value-for-money tips. Tone: friendly and supportive.”

This ensures your marketing speaks directly to your ideal client.

✅ DO: Provide Context About Your Role and Brand

Explain who you are and how you want to come across. ChatGPT can emulate your voice and values if you tell it.

✔️ Example:

“You are an experienced real estate agent in Brisbane who values transparency and trust. Write an email introducing yourself to a new lead.”

This keeps your brand voice consistent across channels.

✅ DO: Use Structured Instructions

If you want a certain format, say so. ChatGPT can create bullet points, sections, headlines, or lists if asked.

✔️ Example:

“Write a blog post in this structure: Introduction, 3 Tips for Preparing Your Home for Sale, Conclusion.”

This saves editing time and produces ready-to-use drafts.

✅ DO: Iterate and Give Feedback

ChatGPT is a conversation. Don’t stop at the first draft—ask for revisions!

✔️ “Make it shorter.”
✔️ “Use simpler language.”
✔️ “Make it sound more premium.”

Treat it like a virtual assistant you can coach.

✅ DO: Test Different Tones and Styles

Real estate marketing isn’t one-size-fits-all. Experiment with tones to see what resonates.

✔️ “Rewrite in a friendly, approachable style.”
✔️ “Make it sound authoritative and expert.”
✔️ “Use an urgent, call-to-action tone.”

This is great for adjusting copy for different platforms, like LinkedIn vs. Facebook.

✅ DO: Include Local Details

Real estate is local. Tell ChatGPT where the property is, what buyers in that area care about, and any unique features.

✔️ Example:

“Highlight proximity to Bondi Beach, local cafes, and public transport.”

It helps generate content that feels authentic and relevant.

✅ DO: Save and Reuse Your Best Prompts

Once you find prompts that work, save them.

✔️ Use them for listing ads, follow-up emails, social media posts, or blog templates.

This creates consistency and saves you time.

❌ DON’T: Be Too Vague

ChatGPT isn’t a mind reader. If you’re too general, you’ll get bland or irrelevant results.

❌ Bad prompt:

“Write marketing copy.”

✔️ Better:

“Write a 50-word social media ad for a 2-bedroom apartment in Perth CBD aimed at investors.”

Always include property details, audience, tone, and purpose.

❌ DON’T: Forget to Proofread and Edit

Even great AI-generated content can have errors or feel slightly robotic.

✅ Always review, refine, and personalise the final text before publishing or sending it to clients.

✔️ Add local knowledge, brand-specific details, or your personal touch.

❌ DON’T: Expect Perfection on the First Try

AI writing is a collaborative process. Don’t expect the first output to be perfect.

✅ Use follow-up prompts to refine:
✔️ “Make it more persuasive.”
✔️ “Focus on lifestyle benefits.”
✔️ “Add a strong call-to-action.”

❌ DON’T: Overcomplicate Your Instructions

Too many conflicting directions can confuse ChatGPT.

❌ Bad prompt:

“Make it funny but serious, formal but casual, long but short.”

✅ Better:

“Write in a friendly, conversational tone suitable for first-home buyers.”

❌ DON’T: Ignore Your Brand Voice

Inconsistent messaging can confuse clients. Always guide ChatGPT to match your brand’s personality.

✔️ “Sound professional and trustworthy.”
✔️ “Use clear, no-nonsense language.”
✔️ “Appeal to luxury buyers.”

This ensures all your marketing feels aligned.

ChatGPT is like your personal assistant – it’s only as good as your instructions. For real estate agents, good prompts mean faster, better content that sells homes, builds trust, and grows your brand.

✅ Be clear.
✅ Be specific.
✅ Provide context.
✅ Revise as needed.
✅ Make it local and personal.

By following these Do’s and Don’ts, you’ll turn ChatGPT into a powerful partner for your real estate business.