Once the maths is in place, scaling to every neighbourhood you service is simply more rows and richer conversations with every client. Home / Author - Ken Hobson.Neighbourhood Liveability Scores:…
Over time, you’ll build a marketing engine that is both smart and distinctly yours. Home / Author - Ken Hobson.Digital advertising platforms now give real estate agents tools that can…
AI lets you craft premium, persuasive listing copy in the time it takes to make a coffee. Home / Author - Ken Hobson.High-quality listing words grab attention, lift click-through rates,…
Treat every datapoint as if it belonged to your best friend’s child, and you will rarely cross a line. Home / Author - Ken Hobson.Artificial-intelligence (AI) tools can spot patterns…
Measure a contact’s likelihood to engage or transact Home / Author - Ken Hobson.Smart Dial Lists can help you focus your energy on the prospects most likely to take action.…
(That Still Feel Personal and Genuine) Home / Author - Ken Hobson.Follow-up after an open home is one of the most important steps in building trust with potential buyers. It’s…
By harnessing the right mix of trigger data, prediction models and gentle personalised outreach, you can position yourself as the helpful local advisor before the “For Sale” sign even arrives.…
Voice AI turns every phone conversation into a searchable, coachable asset Home / Author - Ken Hobson.Voice AI tools listen, write down every word, and study each call—so you never…
Embrace the tools, but let your character lead the way. Home / Author - Ken Hobson. - Cold Hard Stats:Social Media Views - Approx 3%Email Open Rates - 25 -40%Social Media…
Turn Behaviour Signals into Hot-Lead Alerts to Action. Home / Author - Ken Hobson.Smart lead scoring sounds complex, yet the idea is simple: pay attention to what people do online,…