Ethical Boundaries and Considerations in AI-Enhanced Prospecting
Treat every datapoint as if it belonged to your best friend’s child, and you will rarely cross a line. Home / Author - Ken Hobson.Artificial-intelligence (AI) tools can spot patterns…
How to create AI-Drafted Follow-Up Templates After Open Homes
(That Still Feel Personal and Genuine) Home / Author - Ken Hobson.Follow-up after an open home is one of the most important steps in building trust with potential buyers. It’s…
How and Why to Voice AI to Transcribe and Analyse Prospect Calls
Voice AI turns every phone conversation into a searchable, coachable asset Home / Author - Ken Hobson.Voice AI tools listen, write down every word, and study each call—so you never…
How to Use AI for Automated Cold-Email Sequences That Don’t Sound Robotic
Embrace the tools, but let your character lead the way. Home / Author - Ken Hobson. - Cold Hard Stats:Social Media Views - Approx 3%Email Open Rates - 25 -40%Social Media…
Influencer Discovery Engines
How to use AI platforms to identify micro-influencers whose followers match your farm area’s buyer profiles—and draft outreach emails. Home / Author - Ken Hobson.How micro-influencers matter for your farm…
AI Design Assistants for Brand Consistency
How to Leverage Canva’s “Magic Design” and similar tools to auto-apply brand fonts, colours, and layout rules to every asset. Home / Author - Ken Hobson.Brand Consistency Matters A listing brochure,…
Predictive Media – Spend Optimisation
This is not overly hard - But you will need somebody with some technical/coding ability. Home / Author - Ken Hobson.In property marketing every click costs money. Portals, Facebook, Instagram,…
Hyper-Local Ad Copy at Scale
Using LLMs plus suburb data to spin out dozens of location-specific Facebook or Google Ads with consistent brand voice. Home / Author - Ken Hobson.When someone searches for property in…
Using AI for One-Click Content Repurposing
How to feed a single property video into an AI tool and auto-generate captions, blog snippets, and email teasers in minutes. Home / Author - Ken Hobson.Why repurpose one property…
Measuring Campaign ROI When AI Does the Heavy Lifting
AI can crunch numbers faster than any assistant, but it still needs clear goals, Home / Author - Ken Hobson.Why ROI Still Matters When AI Runs the ShowEven with smart…