Measuring Campaign ROI When AI Does the Heavy Lifting
AI can crunch numbers faster than any assistant, but it still needs clear goals, Home / Author - Ken Hobson.Why ROI Still Matters When AI Runs the ShowEven with smart…
Dynamic Facebook Ad Targeting Using AI & Predictive Segments
Dynamic Facebook ads powered by AI remove much of the manual tinkering that once made digital marketing feel complex. Home / Author - Ken Hobson.Facebook’s ad system no longer needs…
Creating Multilingual Ad Copy for Buyer Campaigns
Crafting multilingual ad copy adds only a small step to your workflow but can open the door to a much larger pool of qualified buyers Home / Author - Ken…
Automating Weekly Vendor Newsletters: Step-by-step with an email AI tool
Follow these steps once, and next week’s newsletter will take five minutes—not fifty. Home / Author - Ken Hobson.Regular vendor updates build trust, but typing the same report every Friday…
Writing High-Converting Social Posts with ChatGPT
ChatGPT becomes your always-on copy partner - so every social post earns more clicks, more conversations, and more signed listings. Home / Author - Ken Hobson.Social media is often your…
The ROI of AI: Why Your Agency Can’t Afford to Ignore It
Agencies that overlook AI risk slower growth, missed opportunities, and weaker profits. Home / Author - Ken Hobson. Staying ahead of the curve is no longer a bonus— it is…
AI for Personalised Property Recommendations: A Game-Changer for Agents & Property Managers
With AI analysing buyer intent and preferences, you can match clients with properties that haven’t even hit the portals yet. Home / Author - Ken Hobson.Buyers expect more than just…
How AI Can Assist With One-on-One Home Inspections & Open Homes
Making Property Viewings Smarter, Smoother, and More Strategic with AI. Home / Author - Ken Hobson.Artificial Intelligence (AI) is transforming many areas of real estate, but one of the most…
How can Chatgpt Help With Social Media Captions for Real Estate Agents
An undisputed total game changer for rapid social media caption creation. Home / Author - Ken Hobson.Social media has become an essential tool for real estate agents to connect with…
Using AI for Smart Property Matching and Buyer Discovery
AI is becoming more advanced, learning not just what buyers say they want, but what they actually mean, do, & feel. Home / Author - Ken Hobson.The challenge for many…