Building a Video Content Plan: 10 Types of Videos Every Real Estate Agent Should Create

Video is now one of the most powerful tools in real estate. It is not only used to showcase properties but also to build trust, create authority, and keep your name front of mind in your local community. A strong video content plan allows you to attract more buyers, win more listings, and create a consistent presence online.

Instead of just filming the odd property walkthrough, the smartest agents use a mix of video types to reach different audiences. Below are ten types of videos that every real estate agent should create, along with tips on how to use them effectively.

Why You Need a Video Content Plan

Before looking at the different types, it is important to understand why a plan is needed:

• Consistency: Regular content keeps you visible when buyers or sellers are ready to act.

• Trust: People feel like they know you after seeing you on video multiple times.

• Search visibility: Video helps you appear higher on Google and social media platforms.

• Stronger connections: Clients see your face, hear your voice, and feel your personality.

A video plan makes sure you cover every stage of the buyer and seller journey.

1. Property Tour Videos

These are the most obvious but still essential. A well-shot property tour lets buyers imagine themselves in the home before they even step inside.

Tips:

• Use a mixture of wide shots and close-ups.

• Highlight the lifestyle, not just the rooms.

• Keep it under 3 minutes unless it is a luxury property.

• Add captions so it is easy to watch without sound.

Property tours are excellent for attracting buyers but also show potential sellers how well you market homes.

2. Neighbourhood Showcase Videos

Buyers often purchase a lifestyle as much as a property. Neighbourhood videos highlight parks, schools, cafes, and local attractions.

Ideas:

• Interview a café owner.

• Walk through a local park.

• Showcase weekend markets.

These videos help position you as the local expert. Sellers also see that you are promoting the suburb as much as the home.

3. Market Update Videos

Sellers and buyers both want to know what is happening in the market right now. A short monthly video update builds authority and keeps your audience informed.

Structure:

• Start with the big picture (interest rates, sales trends).

• Share key stats from your suburb.

• Finish with advice for buyers or sellers.

Keep it short (2–3 minutes) and post it at the same time each month to build a habit with your audience.

4. Educational Videos for Sellers

Many homeowners are nervous about the sales process. Educational videos can calm fears and show your expertise.

Examples:

• “How to prepare your home for sale”

• “What buyers look for at an open home”

• “How auctions really work”

These videos show you care about helping, not just selling. They also help turn curious homeowners into potential listings.

5. Educational Videos for Buyers

Buyers also have many questions. By answering them on video, you attract first-home buyers, investors, and upsizers.

Examples:

• “Steps to buying your first home”

• “How to get your finances ready”

• “What to look for in a building inspection”

By educating buyers, you build long-term relationships and encourage them to buy through you.

6. Client Testimonial Videos

Social proof is one of the most powerful tools in real estate. A simple testimonial video with a happy client will carry more weight than a written review.

Tips:

• Keep it natural and unscripted.

• Film at the property they bought or sold.

• Ask them to share why they enjoyed working with you.

These videos are extremely persuasive for homeowners thinking about listing with you.

7. Behind-the-Scenes Videos

People love to see the human side of real estate. Behind-the-scenes content helps clients feel closer to you.

Ideas:

• A day in the life of an agent.

• Setting up for an open home.

• Preparing a property for photography.

These videos do not need to be polished. Authenticity is what makes them engaging.

8. Live Q&A Sessions

Live videos allow direct interaction with your community. You can host them on Facebook, Instagram, or YouTube.

How to run them:

• Announce the time a few days before.

• Prepare common questions.

• Encourage viewers to comment live.

Live video builds trust and positions you as approachable and knowledgeable.

9. Short-Form Videos for Social Media

Platforms like Instagram Reels, TikTok, and YouTube Shorts reward short and engaging content. These can be quick tips, property highlights, or even fun local snippets.

Examples:

• “3 features buyers love right now”

• “Quick look inside this kitchen”

• “Best coffee spot in the suburb”

Keep them under 30 seconds and focus on grabbing attention immediately.

10. Personal Branding Videos

Not every video needs to be about property. Some should be about you. Personal branding videos help your community see you as a real person.

Ideas:

• Share your story and why you became an agent.

• Talk about your values and what you stand for.

• Film yourself supporting a local event or charity.

These videos build deeper emotional connections, which lead to more referrals and repeat business.

How to Structure Your Video Content Plan

Having the types of videos is only the first step. You also need a plan to make sure you stay consistent.

Step 1: Choose your platforms
Decide where you will post. YouTube, Facebook, Instagram, and TikTok are the main options. Each has a slightly different audience.

Step 2: Create a calendar
Plan one or two types of videos each week. For example:

• Week 1: Market update + property tour

• Week 2: Buyer tip + suburb highlight

• Week 3: Seller tip + testimonial

• Week 4: Behind-the-scenes + short social clip

Step 3: Batch record
Film multiple videos in one day to save time.

Step 4: Repurpose content
One property tour can also become a short clip for Instagram and a slideshow for Facebook.

Step 5: Track results
Look at views, shares, and leads generated. Focus more on the video types that get results.

Common Mistakes to Avoid

• Overproducing: You do not need expensive equipment. A good phone camera and microphone are enough.

• Being inconsistent: One great video every few months will not build momentum.

• Only doing property tours: Remember, sellers also want education, trust, and proof.

• Forgetting captions: Many people watch without sound.

• Not having a call-to-action: Always tell viewers what to do next, such as “Call me for a free appraisal” or “Subscribe for more local updates.”

Video is no longer optional. It is one of the fastest ways to grow your profile, win listings, and connect with your local market. By creating a mix of these ten types of videos, you can cover every stage of the client journey, from awareness to trust to decision.

Start simple, stay consistent, and focus on providing value. Over time, you will find video becomes one of your strongest marketing tools.

Author – Ken Hobson