Building a Reputation as a Market Expert on Social Media

Becoming known as the local market expert is one of the fastest ways to win listings and loyal buyers. Social media lets you show your knowledge every day, in simple and helpful ways. This guide gives you a clear plan to build trust, step by step, using short posts, simple data stories, and repeatable formats that do not take hours.

What “market expert” really means

A true market expert is someone the community trusts. It is not just about knowing prices. It is about explaining what those prices mean for a buyer or a seller today.

• You turn raw numbers into clear advice

• You share what is happening now, not last year

• You give calm guidance when people feel unsure

• You show proof through helpful posts, not hype

Decide your patch and your people

You build trust faster when your message is focused. Pick one clear patch and one clear audience.

• Choose your core suburbs and micro areas

• Choose your primary audience such as upsizers, downsizers, first home buyers, investors, landlords, or prestige owners

• Write a simple value line, for example
  I help families in Paddington understand the market and choose with confidence

Set up profiles that look like a hub

Your profiles should feel like a clean, friendly news desk for your area.

• Profile photo that is bright and close up

• Cover image with suburb name, service area, and contact details

• Bio that says exactly who you help and how

• Link in bio to a simple lead page such as market report download, suburb guide, or off market alerts

• Pinned posts that show your core weekly features, for example a Monday Market Minute, Wednesday Buyer Questions, Friday Auction Wrap

Content pillars that prove expertise

Pick four to six pillars and cycle them. This keeps your content consistent and easy to plan.

• Market updates
  Prices, days on market, listing volumes, auction results, rental trends

• Street level stories
  New cafes, schools, parks, transport changes, development updates

• Buyer and seller education
  Step by step checklists, common mistakes, finance basics, staging tips

• Case studies
  Before and after results, negotiation wins, off market outcomes

• Property spotlights
  Not just features, explain who the home suits and why

• Community value
  Local events, small business shout outs, school support

Turn data into simple stories

Numbers matter, but stories stick. Use this simple formula each week.

• Headline in plain language
  Example
  Three bedroom homes in Wynnum are selling faster than last month

• One number that matters
  Example
  Median days on market dropped from 37 to 29

• What it means for a seller
  More buyer urgency, price well and you may attract multiple offers

• What it means for a buyer
  Get finance ready and be quick with inspections

• Next step
  Comment with your street name for a custom update

Keep each post short. Add a suburb map photo, a simple selfie video, or a clean graphic. Always point to the next helpful action.

A simple seven day posting plan

Use this as your base. Adjust times to when your audience is online.

• Monday
  Market Minute. One key number and one takeaway for sellers and buyers

• Tuesday
  Education post. Short checklist or myth bust for your niche

• Wednesday
  Buyer Questions. Answer one common question on video in under one minute

• Thursday
  Street Story. New cafe, school news, or transport change and how it affects value

• Friday
  Auction or listing preview with your expert view on buyer demand

• Saturday
  Open Home Diary. Quick reel with three observations from the day

• Sunday
  Weekly Wrap. Wins, lessons, and one prediction for next week

Aim for one post a day on your main platform, and repurpose to others.

Repeatable formats that save time

Create a few templates so you can post in minutes.

• Market Minute template
  Title, one chart or stat, seller tip, buyer tip, call to action

• Suburb Snapshot template
  Sales this month, median price, top streets, feature of the week

• Price Explanation template
  What sets the price, what adds value, what reduces value, what to do next

• Open Home Wrap template
  Number of groups, most asked question, top buyer profile, next step

Use the same fonts, colours, and layout so your content becomes recognisable.

Proof signals that build trust

Show you are in the field every day.

• Screenshots of thank you messages with names covered

• Before and after photos of staging or small upgrades

• Quick clips from opens with common questions you heard

• Micro case studies with clear lessons learned

• Testimonials as short quotes, not long essays

• Community support photos such as school raffles or charity days

Keep it human. Never boast. Always frame as service to the community.

Engage like a neighbour, not a broadcaster

The comment section is where trust grows. Treat comments like front door chats.

• Reply to every sensible comment on your posts

• Ask simple follow up questions, for example
  What street are you in
  Are you buying or selling in the next year

• Use polls to learn and teach, for example
  What matters most right now, price growth, time to sell, interest rates, renovation cost

• Thank local businesses and tag them when relevant

• Bring value to local groups with short answers, not sales pitches

Use video with simple scripts

Short video builds authority fast. Keep it clear and natural.

• Hook
  One line that states the problem or the change
  Example
  More sellers are asking if spring will lift prices

• Insight
  One number and one plain language reason
  Example
  Listings are up, which gives buyers more choice

• Action
  One next step
  Example
  If you want to know when choice peaks in your suburb, comment spring calendar

Record at chest height, face a window, speak like you would at an open home. Aim for sixty to ninety seconds.

Collaborate with local partners

You can borrow trust by sharing the stage.

• Mortgage broker
  Do a monthly finance minute

• Property stylist
  Show three quick wins that add value under two thousand dollars

• Building inspector
  Explain pre purchase checks in a friendly way

• Local business owner
  Share how the area is changing and what customers ask

Keep each person on a clear topic and a clear time limit. Cross post and tag each other.

Measure what matters

Likes are nice, but expert status shows up in deeper signals.

• Saves and shares on education posts

• Comments that ask for advice

• Direct messages that request a price check or a walk through

• Clicks to your market report or off market alerts

• New email subscribers to your suburb newsletter

• Appointments booked from your profile link

Track these in a simple sheet each week. Note what topic drove the action.

Handle comments and tricky topics with care

You will get hard questions. Calm wins.

• Thank the person for asking

• Repeat the question in plain words

• Give one clear answer with one proof point

• Invite a private chat if details are personal

• If you do not know, say so and promise to come back with the right info
  Then return with the answer the same day

Never share private client details. Do not argue. Stay kind even if others are not.

Stay onside with privacy and advertising rules

Your reputation is also about how you behave.

• Get written consent before sharing photos, quotes, or results

• Blur addresses or number plates when needed

• Keep claims honest and clear, avoid guaranteed outcomes

• Store contact details safely and only use them for agreed reasons

• When in doubt, choose the safer and kinder option

Smart use of AI to speed up expert content

AI can help you plan and polish. You stay the expert voice.

• Ask AI to turn your notes into a one minute script

• Ask for five headline options in plain language

• Ask for a checklist based on your market update

• Ask for a friendly reply to a common comment

Here are plug and play prompts. Copy, paste, and fill the brackets.

• Persona
  You are my content assistant for real estate in [Suburb, City]. Keep language simple and friendly. Use Australian spelling

• Task
  Turn these notes into a one minute video script with a hook, insight, and action
  Notes
  [Paste your notes]

• Task
  Create a Market Minute post with one key number, one seller tip, one buyer tip, and a clear call to action
  Data
  [Paste your numbers]

• Task
  Write five comment replies that invite a private chat, each under twenty words, for this question
  [Paste the question]

Always check AI outputs for accuracy and tone. Add your local examples.

A simple ninety day action plan

Follow this plan to earn expert status in three months.

• Week 1 to 2
  Set profiles, define patch and audience, write your value line, build two or three templates, choose posting times

• Week 3 to 4
  Launch your seven day plan. Focus on Market Minute, Education post, and Open Home Diary. Reply to every comment

• Week 5 to 8
  Add Suburb Snapshot and Street Story. Start a monthly live Q and A. Invite one partner to join a short video

• Week 9 to 10
  Collect proofs. Publish two case studies with lessons learned. Offer a free suburb price check for your followers

• Week 11 to 12
  Run a simple lead magnet such as a Suburb Guide or Spring Selling Calendar. Promote in three posts. Track saves, shares, and messages

At day ninety, review what got the most comments, messages, and bookings. Keep the winners, drop the slow ones, and repeat.

Daily checklist you can print

• Did I post my planned piece today

• Did I answer every comment and message

• Did I teach one small thing that helps someone decide

• Did I share one proof that shows real work in the field

• Did I invite one next step with a clear call to action

Market experts are made through steady, helpful posting and honest engagement. Share what you see on the ground. Explain the numbers in simple words. Show your work. Invite questions. Do this every week and the community will look to you first when it is time to sell or buy.

Author Ken Hobson ken@agentslibrary.com.au