Behind the Scenes Content That Builds Authenticity

Behind the scenes content shows what really happens before a signboard goes up and after a contract is signed. It lets people see your care, your process, and your values. When buyers, sellers, and landlords see your work up close, trust grows. Trust leads to enquiries, appraisals, and stronger fees.

This guide gives you clear ideas, simple steps, and ready to post prompts that fit property work in Australia. Keep your tone friendly. Keep your videos short. Keep it real.

Why Behind The Scenes Works

People hire the person they believe, not the person who shouts the loudest. Behind the scenes content does three powerful things.

• It proves you do the work you claim

• It shows your standards and attention to detail

• It makes your brand feel human and approachable

When the market is busy, behind the scenes content helps you stand out. When the market is quiet, it keeps trust warm until the next move.

What Counts As Behind The Scenes In Property

Anything that happens before, during, or after a campaign can become strong content. Think about moments that show care and skill.

• Pre listing research and pricing preparation

• Property presentation and trade coordination

• Photography and floor plan day

• Copywriting and ad build

• Open home preparation and follow up

• Auction readiness and strategy meetings

• Vendor reporting and negotiation updates

• Buyer qualification and finance checks

• Tenancy inspections and maintenance planning

• Community visits and suburb research

Core Principles For Authentic Content

Use these rules every time you create.

• Keep it simple and honest

• Show people and process more than polish

• Get written consent from owners and tenants before filming

• Protect privacy and safety at all times

• Share learnings as well as wins

• Be consistent so the audience knows what to expect

Set Up In Ten Minutes

You do not need a big studio. A calm and clear setup beats expensive gear.

• Phone with a clean lens and stable grip

• Natural light near a window or a soft lamp behind the camera

• Quiet space and clear background

• Clip on microphone or speak close to the phone

• Shoot in vertical for Reels, Shorts, and Stories

• Aim for thirty to sixty seconds per clip

Tip. Record three short takes of the same message. Pick the cleanest one and post.

Safe And Compliant Every Time

Your reputation is more important than any post. Follow these safeguards.

• Get consent in writing from vendors and tenants before filming inside

• Avoid showing security panels, safes, car plates, school badges, or personal mail

• If a child is visible, do not publish the clip

• Blur street numbers if the property is not yet live

• Respect the Privacy Act 1988 and your office policies

• For rentals, confirm with the property manager and tenant before any filming

Twenty Strong Behind The Scenes Ideas

Use these as single posts or a series. Record a quick hook, show the process, finish with a simple lesson.

• Listing research. Screen only your face as you explain how you check recent sales and buyer demand for this street

• Price strategy. A whiteboard clip that shows three pricing paths and why you chose one

• Presentation plan. Walk through your checklist for declutter, repairs, and styling

• Trade day. Short clips of cleaners, gardeners, and handypeople setting the scene

• Photo day. Time lapse of the photographer at work and your shot list

• Floor plan check. You marking room names and measurements before sign off

• Copy in progress. Read the first line of your listing description and explain why it works

• Ad build. Your screen over the shoulder as you prepare the listing for portals

• Open home pack. Keys, sign in sheets, shoe covers, candles, and traffic plan

• First buyer call. Role play how you ask needs and budget in a caring way

• Follow up rhythm. Show your CRM with private details hidden and explain your call and text plan

• Vendor update. A short sample of how you summarise enquiries and feedback

• Offer comparison. A simple table with terms, finance, and timing explained

• Auction brief. You and the auctioneer talking about likely scenarios

• After auction debrief. Share one lesson even if the result was tough

• Contract to settlement. Outline what you track so nothing slips

• Rental routine inspection. Your top five things you look for

• Maintenance triage. How you balance safety, urgency, and cost for owners

• Community spotlight. A local cafe, park, school pickup zone, or weekend market

• Learning day. A book, course, or mentor tip that changed your approach

Simple Scripts You Can Read On Camera

Copy, breathe, and read with a smile.

• Today I am preparing price guidance for a home in Suburb. Here is how I make sure we are fair and smart

• Before photos I follow this five step plan. It saves the owner stress and gets better buyer interest

• After the first open home I send this three line update. It keeps everyone calm and informed

• When offers arrive I compare more than price. I look at finance, timing, and conditions. Here is a quick example

• Not every day is perfect. Here is something that went wrong and what I changed because of it

Quick Caption Starters

These are ready to paste. Add suburb or property type to make them local.

• Every great campaign starts long before it goes online. Here is my prep checklist

• The little things buyers never see are the things that create strong results

• Photo day is where the magic starts. Here is how we get it right

• This is how I keep vendors informed without overwhelming them

• Offers are more than numbers. Here is how I compare them fairly

• A tough result taught me this lesson. Sharing it so you do not repeat it

Shot Lists You Can Reuse

Plan your clips before you arrive. It saves time and gives smoother edits.

• Exterior arrival. agent walking up to the home

• Welcome line. front door or living room

• The work. short cuts of cleaning, styling, or note taking

• The tools. clipboard, checklist, open home pack, signboard go bag

• The detail. close up of a feature that buyers will love

• The wrap. you summarising the key lesson

A Repeatable Weekly Schedule

Use a simple rhythm so the audience learns your cadence.

• Monday. Research or price strategy

• Tuesday. Presentation or trade day

• Wednesday. Photo or copywriting

• Thursday. Open home preparation

• Friday. Community spotlight

• Saturday. Open home wrap or auction insight

• Sunday. Weekly lesson or mailbag answers

If you miss a day, post the next one. Consistency over time beats perfection.

Segment Ideas For Sellers, Buyers, And Investors

Speak directly to each group so your value is clear.

• For sellers. pricing, presentation, marketing, vendor updates, offer handling

• For buyers. finance prep, offer steps, auction tips, contract review, settlement plan

• For investors. tenant care, maintenance planning, rent reviews, vacancy reduction, tax time prep

Keep It Short And Clear

Use this structure for most behind the scenes videos.

• Hook. one sentence that names the problem or goal

• Process. two or three steps with quick visuals

• Lesson. one thing the viewer can use today

• Next step. invite a message for a checklist or guide

Example. Hook. Today I am setting price guidance for a townhouse. Process. I look at three recent sales and one active listing. Lesson. Price is a range not a point. Next step. Message me for the full pricing checklist.

Quality Control Checklist Before You Post

Look at your clip or photo and tick these boxes.

• Is the message clear in the first three seconds

• Can I hear every word

• Is the background tidy and safe

• Did I remove private details

• Does it teach one simple lesson

• Did I include a gentle call to action

Measure What Matters

Views are nice. Conversations are better. Track simple numbers.

• Saves and shares on Reels and Shorts

• Replies in your inbox that reference a specific post

• Appraisal requests that mention seeing your process

• Open home turnouts after a preparation post

• Vendor referrals after a negotiation or update post

When you see a post type create action, repeat it next week.

Common Mistakes And Easy Fixes

Avoid these traps and you will grow faster.

• Too much polish. Solution. keep it real and quick

• No consent. Solution. get written approval first

• Long clips. Solution. trim to the strongest thirty seconds

• No lesson. Solution. finish with one takeaway in plain words

• Inconsistent posting. Solution. set theme days and batch record

Seven Day Starter Plan

Follow this plan this week. Each video can be thirty to sixty seconds.

• Day 1. Price research. show your three step process and one lesson

• Day 2. Presentation checklist. film two rooms and explain what you changed

• Day 3. Photo day. time lapse of the photographer and your favourite angle

• Day 4. Open home pack. lay it out on a bench and explain each item

• Day 5. Buyer follow up. share the questions you ask after day one

• Day 6. Auction brief or offer review. explain how you compare terms

• Day 7. Weekly lesson. one thing you learned that will help the next client

Turn One Shoot Into Many Posts

Get more from every effort.

• Short vertical video for Reels and Shorts

• Three photos for a carousel

• One quote graphic of your key lesson

• A story with a poll that asks what people want to learn next

• A short email to your database linking to the video

Calls To Action That Feel Natural

Use soft invites that start conversations without pressure.

• Want my full pre photo checklist. Comment checklist and I will send it

• Need help planning your presentation day. Send me your address and I will prepare a free plan

• Curious about price for your street. Message me and I will share recent sales and a guide range

Behind the scenes content is not about perfect lighting. It is about trust. Show your care. Share your process. Teach one helpful thing each time. When people feel they know you and how you work, they will reach out when it matters.

Start today with one simple clip from your next task. Keep it short. Keep it kind. Keep it real.

Author Ken Hobson
ken@agentslibrary.com.au