AI doesn’t just make marketing faster—it makes the value of Vendor-Paid Marketing crystal-clear. Home / Author - Ken Hobson.Why Vendor-Paid Marketing (VPA) MattersWhen owners fund the advertising budget, you can…
Staying front-of-mind with prospects is the difference between a one-off chat and a signed listing agreement. Home / Author - Ken Hobson.Why Ongoing Nurture MattersStaying front-of-mind with prospects is the…
Embrace the tools, but let your character lead the way. Home / Author - Ken Hobson. Artificial Intelligence (AI) now writes property ads, answers buyer questions at midnight, and fills…
Let AI slip in quietly to do the heavy lifting while you keep the human touch. Home / Author - Ken Hobson.Telephone prospecting is still one of the quickest ways…
The AI-Powered Advantage: Creating Elite Property Marketing Plans with ChatGPTListing a home on Domain or REA and sticking a sign out the front is no longer enough. Vendors expect a…
ChatGPT Prompts: Do’s and Don’ts for Real Estate AgentsChatGPT is like your personal assistant - it’s only as good as your instructions.ChatGPT is a powerful tool for real estate professionals.…
How AI Turns Clicks into Qualified Leads for Real Estate AgentsAI turns raw data into clear lead generation priorities AI is quietly reshaping real-estate prospecting across the country. Instead of…
What Makes a Good Prompt? (For Real Estate Agents)Craft better prompts, and you’ll craft better business results. Why Prompts MatterGreat prompts unlock better, faster results from AI. In real estate—where…