How AI Turns Clicks into Qualified Leads
The sooner you embrace AI-driven lead scoring, the sooner you will free up time for what really matters. Home / Author - Ken Hobson.AI is quietly reshaping real estate prospecting…
Step-by-Step Real Estate Agent Branding Roadmap in the Age of AI
The age of AI is here. Make sure it speaks with your voice. Home / Author - Ken Hobson.Why Your Brand Still Matters (Even When AI Writes the Words)Branding used…
How AI Helps Real Estate Agents Identify High-Potential Clients More Accurately
AI turns a haystack into neat, searchable data by reading patterns & flagging the contacts who are ready to act. Home / Author - Ken Hobson.Identifying the people most likely…
How AI Analyses Neighbourhood Data to Find Ideal Clients
AI isn’t about replacing your local knowledge; it’s about turbo-charging it. Home / Author - Ken Hobson.Buyers and landlords expect you to know more than square-metres and price trends. They…
Practical Steps to Integrate AI into Your Vendor-Lead Generation
Follow the seven steps below to move from “curious” to “confident” without needing a computer-science degree. Home / Author - Ken Hobson.An easy-to-follow roadmap Artificial intelligence (AI) no longer lives in…
Train Your Team: Building AI Capability, Adoption and Success
AI tools alone will not transform your agency. People who know how to wield them will. Home / Author - Ken HobsonAI promises faster lead generation, smoother admin, and happier…
Effective Ways to Show the Value of AI to a Doubtful Real-Estate Team
Shift attitudes from “Why should I?” to “What else can AI do for me?" Home / Author - Ken HobsonEven the smartest AI tool is useless if your team refuses…
How Staff Involvement Lifts AI Projects From “Nice Idea” to Real-World Results
Engage your team early, listen often, and celebrate their wins. Home / Author - Ken Hobson.Rolling out artificial intelligence can feel risky - especially in a people-centred profession like real…
How To Use AI To Help Create A Marketing Plan For A Sales Listing
ChatGPT turns listing-marketing chores into quick, high-impact wins. Home / Author - Ken Hobson.Listing a home on Domain or REA and sticking a sign out the front is no longer…
How To Use AI To Help Create A Marketing Plan For A Rental Listing
ChatGPT turns rental-marketing chores into quick, high-impact wins. Home / Author - Ken Hobson.In Australia’s tight rental market, landlords no longer accept a quick upload to Domain or REA and…