API vs. No-Code Platforms: Choosing the Right Integration Approach
When your tools talk nicely, you spend less time on data entry and more time closing deals. Home / Author - Ken Hobson.Real estate work is smoother when your tools…
How Prompt Engineering Works: Practical Tips for Non-Technical Agents
A prompt is the set of instructions you type into an AI tool such as ChatGPT. Clear prompts produce clear answers Home / Author - Ken Hobson.Why Prompts MatterA prompt…
From Rule-Based Bots to LLMs: A 15yr Timeline of Real Estate AI Evolution
AI is not as new as you may think. Home / Author - Ken Hobson.2010 – Early Rule-Based Chat WidgetsSimple “if-this-then-that” pop-ups start answering set questions like inspection times on…
Accurate Data In, Value Out: Why Clean CRM Data is the Fuel for Every AI Workflow
Make “Accurate Data in, Value out” your motto, and watch every AI workflow Home / Author - Ken Hobson.Accurate Data in, Value out: Why clean CRM data is the fuel…
Machine-Learning vs. Generative AI: Where Each Adds Value for Real Estate
Mastering which tool to use—and when—will help you win listings, serve clients better, and carve out more free time in your week. Home / Author - Ken Hobson.Where each one…
What Exactly Is Artificial Intelligence? A Real Estate Friendly Primer
It’s like having a smart assistant that learns from data, recognises patterns, and makes suggestions based on what it’s seen before. Home / Author - Ken Hobson.Artificial Intelligence (AI) might…
The ROI of AI: Why Your Agency Can’t Afford to Ignore It
Agencies that overlook AI risk slower growth, missed opportunities, and weaker profits. Home / Author - Ken Hobson. Staying ahead of the curve is no longer a bonus— it is…
AI for Personalised Property Recommendations: A Game-Changer for Agents & Property Managers
With AI analysing buyer intent and preferences, you can match clients with properties that haven’t even hit the portals yet. Home / Author - Ken Hobson.Buyers expect more than just…
How AI Can Assist With One-on-One Home Inspections & Open Homes
Making Property Viewings Smarter, Smoother, and More Strategic with AI. Home / Author - Ken Hobson.Artificial Intelligence (AI) is transforming many areas of real estate, but one of the most…
How can Chatgpt Help With Social Media Captions for Real Estate Agents
An undisputed total game changer for rapid social media caption creation. Home / Author - Ken Hobson.Social media has become an essential tool for real estate agents to connect with…