Advanced Google Profile Strategies to Win More Listings and Leads

Your Google Business Profile is often the first time a seller or buyer meets you. With a few advanced moves, you can turn it into a steady source of calls, messages, and listing appointments. Use the strategies below as a simple playbook. Each one is easy to follow and ties back to everyday tasks in real estate.

1. Build a conversion funnel inside your profile

The goal is not only to appear in search. The goal is to turn views into actions. Set up a clear path for people to take the next step.

• Choose one primary call to action. Book an appraisal, Request a suburb price report, or Get a free property checklist

• Add the same call to action in your Introduction, Products, Posts, and Q and A

• Link to a short form that takes less than one minute to finish

• Use a tracking link so you can see how many leads come from Google

• Add a phone number contact option for people who prefer to call

Steps

1. Write a 20 word promise for your top call to action. Example. Free 3 minute price update for homes in Carindale

2. Create a simple form with name, phone, address, and preferred contact time

3. Add this link to your Website button, Appointment button, and top Product tile

2. Structure categories and services for search intent

Google uses your categories and services to match you to the right searches.

• Primary category. Real estate agent

• Secondary categories. Property management company and Real estate consultant if they fit your work

• Services. List your core work such as Free appraisal, Sale campaign planning, Property staging advice, Auction strategy, Property management appraisal

• Add suburb names in service descriptions to boost local relevance

Steps

1. Keep one clear primary category

2. Add only secondary categories that describe real work you do

3. Under Services, write short, benefit based descriptions. Example. Free appraisal. A fast estimate with recent local sales and three pricing paths

3. Turn Products into a digital shopfront

The Products feature is perfect for your offers, current listings, and lead magnets. Think of each Product tile as a mini landing page.

Ideas to include

• Free suburb price report

• Free pre sale checklist

• Book a free 15 minute sale strategy call

• Current hero listings with a strong value hook

• Recently sold highlights with result focus such as Sold in 12 days with 9 offers

How to set each Product

• Title. Short and clear

• Image. Real photo with faces or a strong property hero image

• Price. Use Free for lead magnets

• Description. 40 to 60 words with a simple benefit and next step

• Button. Learn more or Call now and link to your short form or number

4. Post with a weekly rhythm that drives actions

Posts keep your profile fresh and invite action. Use a simple repeating plan so you never run out of ideas.

Weekly plan

• Monday. What is new. A short market tip with your call to action

• Wednesday. Event. Invite to a private appraisal evening or a first home chat

• Friday. Offer. Free pre sale consult this weekend for homes in your core suburb

• Weekend. What is new. Open home highlights or a sold story

Post tips

• Keep text under 100 words

• Always include one photo or a short video

• Use a button that matches your main call to action

• Mention the suburb name in the first sentence when relevant

5. Engineer reviews that rank and convert

Reviews help you rank and help owners trust you. Make it easy for happy clients to write helpful words.

How to ask

• Send a thank you note with your review link

• Give two prompts so the review is useful for search and trust

  • Please mention the suburb and the type of property

  • Please share one result you liked such as sale time or price

Reply to every review

• Thank them by name

• Repeat one key result in simple words

• Add a soft call to action

Example reply
Thank you Priya. Helping you sell in North Lakes within two weeks was a joy. If you ever need a quick price update, I am here to help.

Turn reviews into proof

• Add your best review lines to your Products and Posts

• Create one image tile that shows a short quote and star rating

• Build a Reviews highlight Post each month

6. Win trust fast with the right photos and videos

People decide in seconds. Guide that decision with a planned set of images and short clips.

Photo sets to upload

• Team face shots that feel warm and real

• You outside a well known local place

• Before and after styling for one room

• Three hero listing images from the past month

• A sold board photo with smiling owners if they approve

• Office frontage and parking view so people can find you

• Map view of your core service area with a simple caption

Short videos to post

• One minute suburb update

• Thirty second Just listed highlight with three features

• Thirty second Just sold wrap with buyers and days on market

• Thirty second Meet your agent message with a friendly greeting

Tips

• Use clear file names. Example. carindale three bed home before living room

• Write short captions that include the suburb name

• Keep videos vertical for mobile viewers

7. Pre load Q and A to handle objections before they appear

The Q and A area is often ignored. Use it to answer the questions sellers are too shy to ask at first.

Questions to add

• How fast can I get an appraisal

• What is the best time to sell in my suburb

• How do your marketing costs work

• Do you handle tenants during a sale

• What happens if I change my mind about selling

Answer style

• Keep it simple and friendly

• Give one tip and one next step

• Link to your form or phone number

Example
Q. How fast can I get an appraisal
A. Within one business day. I will visit, view your home, and share a price range with recent sales. Book here or call the office.

8. Master service areas and multi suburb coverage

If you cover many suburbs, organise them well so Google and owners understand where you work.

• Choose a clear primary address if you have a shopfront

• Add service areas for nearby suburbs you truly cover

• Avoid a long list that stretches across the whole city

• Support each suburb with proof on your website such as a simple suburb page with a short intro, recent sales, and a contact form

• Create one Product tile for each key suburb. Example. Free price update in Paddington

Teams with more than one location

• Create a profile for each office address

• Use consistent names, phone numbers, and opening hours

• Share reviews across locations by asking clients to review the office that served them

9. Defend your position by cleaning up spam and duplicates

Map results can be messy. Protect your rank by keeping your details clean and reporting clear spam.

Clean your own profile

• Exact name only. No extra words like Best or Number one

• Check your address, phone, and website match across your site and main directories

• Remove any duplicate profiles you control

Report clear spam in your patch

• Businesses with no real address showing a fake location

• Names stuffed with words that are not the real business name

• Duplicate profiles for the same address
  Use the Suggest an edit link. Stay factual and polite.

10. Measure and improve with tracking and simple A B tests

What you track improves. Set up a few numbers and run small tests each month.

What to track

• Calls from profile

• Website clicks from profile

• Messages

• Directions requests

• Post views and Product clicks

• Top searches that find you

Simple A B tests

• Change your main profile photo for two weeks and compare calls

• Swap the first Product tile and measure clicks

• Test two Post headlines for a similar topic one week apart

• Try a new call to action for fourteen days then review results

Monthly review routine

1. Check Insights for the past 28 days

2. Write down three good numbers and three weak numbers

3. Choose one change to test next month

4. Update your Products and Posts to match what works

Copy and paste templates you can use today

Review request message
Thank you for trusting me with your home in Suburb. If you have a moment, could you share a short review about your experience. It helps local owners find the right support. You could mention the suburb and one result you liked. Here is the link. Thank you again.

Appointment follow up message
Great to meet you today. Here is the link to your price update and the pre sale checklist. If you have questions, reply to this message or book a free call here.

Q and A starter set

• How much notice do you need for an appraisal

  • Answer. I can visit within one business day. Book here

• What marketing do you recommend for a three bed home

  • Answer. We start with quality photos, a short video, and a local reach plan. Ask for the free plan here

• Do you sell tenanted homes

  • Answer. Yes. We work with your tenant and set clear times. Ask for the free guide

A simple 30 day action plan

Week 1. Set the base

• Confirm categories and services

• Write your main call to action and create the short form

• Upload three team photos and one hero listing photo

• Add two Product tiles for your call to action and a free checklist

Week 2. Build momentum

• Post three times using the weekly plan

• Add three Q and A entries

• Ask for three new reviews using the template

Week 3. Expand proof

• Upload a short suburb update video

• Add two more Product tiles for a current listing and a just sold

• Reply to all reviews with a warm, helpful tone

Week 4. Test and refine

• Switch your main profile photo and first Product tile

• Review Insights and write down the numbers

• Choose one change for next month based on the results

Final tips for steady growth

• Keep language clear and friendly

• Show faces and local places in your photos and videos

• Make one strong offer and repeat it across your profile

• Ask for reviews every single week

• Update Products and Posts often so your profile always feels alive

Use this guide to turn casual Google views into booked appraisals and trusted relationships. With a clear call to action, helpful content, and steady updates, your profile can become one of your most reliable sources of listings and buyer leads.

Author:  Ken Hobson