Synthesia.io is an AI video-creation platform that turns plain text into polished videos with realistic, on-screen avatars. Real estate agents can now produce property walk-throughs, market updates, and team training content without cameras, lighting, or editing suites.

Simply paste a script, choose an avatar, pick a template, and click “Generate.” Videos render in minutes, complete with natural-sounding voiceovers in more than a hundred languages and accents. Because everything runs in the browser, updates are as easy as tweaking a sentence and re-exporting. By removing costly production barriers, Synthesia lets agents focus on storytelling, nurturing relationships, and winning new listings today.

Key Features 

• Hyper-realistic avatars: Choose from over 160 presenters or create a custom one, giving every listing video a polished on-camera host.

• Multilingual voiceovers: Automatic text-to-speech covers 130+ languages and accents, so you can greet overseas buyers in their native tongue.

• Smart templates & brand kit: Drag-and-drop layouts, colors, and fonts make every clip look on-brand without wrestling with video editors.

• Screen recorder and media uploads: Embed website tours, floorplans, and drone footage directly inside the generated video for richer property storytelling.

• Collaboration & quick edits: Cloud workspace lets teams revise scripts, localize captions, and regenerate scenes in minutes—perfect for fast-moving markets.

Use Cases 

• Listing walkthroughs: Turn property descriptions into engaging narrated videos that play in emails, social posts, or QR codes at open homes.

• Agent introductions: Record a friendly avatar greeting that lives on your website, explaining your services and capturing leads around the clock.

• Vendor reports: Quickly summarize weekly campaign stats in a personalized video, making data feel human and strengthening trust with sellers.

• Tenant education: Produce clear maintenance tutorials or move-in guides that tenants can watch anytime, reducing repetitive phone queries.

• Staff training: Use avatars to deliver consistent onboarding, compliance, and script practice videos without pulling senior agents off the floor.

Suggested Getting-Started Workflow

Pros and Cons for Real Estate Agents