Author – Ken Hobson.
High-quality listing words grab attention, lift click-through rates, and help buyers picture life in the home. Doing it in 90 seconds frees you for phone calls and inspections.

What You’ll Need Before You Start

• Property facts: bedrooms, bathrooms, land size, renovation highlights, council rates, strata fees.

• Lifestyle hooks: cafés, schools, transport, beaches, parks.

• High-resolution photos or a walkthrough video link.

• Your brand tone guide (formal, friendly, luxury, etc.).

• An AI writing tool (see suggestions below).

The 90-Second AI Workflow

Step 1 – Gather Your Inputs (≈ 30 sec)

1. Open your CRM or checklist.

2. Copy the key property facts and lifestyle hooks.

3. Paste them into a single block of text—no fancy formatting.

Step 2 – Feed a Proven Prompt (≈ 30 sec)

1. Open your chosen AI chat window.

2. Paste the prompt template below, replacing the placeholders with your block of facts.

3. Hit Enter.

4. Skim the first draft while the model finishes writing.

Step 3 – Polish & Publish (≈ 30 sec)

1. Ask the AI to shorten or lengthen sentences, swap adjectives, or add emotive language.

2. Check for accuracy—never over-promise or mislead.

3. Copy the text into your portal listing, brochure, or email blast.

4. Run a quick spell-check to ensure Australian spelling (favour, centre, metres).

Total time: ~90 seconds from facts to final copy.

Prompt Template (Copy & Paste)

Prompt:
*“You are an expert real-estate copywriter. Write a 140-word premium listing description in Australian English, elegant but easy for a Year 5 student to follow. Maintain a confident yet warm tone. Focus on [property type] at [address].

Property facts:

• Bedrooms: [x]

• Bathrooms: [x]

• Parking: [x]

• Land: [x sqm]

• Stand-out features: [sun-soaked deck, new kitchen, etc.]
  Lifestyle: [200 m to light rail, stroll to village cafés, zoned for sought-after primary school]

Begin with a hook sentence under 15 words. End with a clear call-to-action to book an inspection.”*

Recommended AI Tools 

• ChatGPT (o3 or 4o): Conversational writing assistant that learns your voice, perfect for quick edits and tone tweaks.

• Jasper AI: Marketing-focused platform offering brand voice memory, multiple output lengths, and easy collaboration with assistants.

• Copy.ai: Template library for ads, brochures, and social posts, plus one-click rewrites for different word counts.

• Writesonic: Generates SEO-optimised copy and suggests keywords to boost portal ranking for suburb searches.

• Notion AI: Built into a popular workspace, ideal for teams storing prompts, images, and checklists in one place.

Quality & Compliance Checklist

• ☐ Confirm every claim (views, school catchments, distances).

• ☐ Use plain language—avoid jargon like “abode” if it feels forced.

• ☐ Keep sentences under 25 words for easy reading.

• ☐ Highlight one hero feature in the first two lines.

• ☐ Finish with an action: “Call Sarah on 0412 345 678 for your private tour.”

Common Pitfalls to Avoid

• Copy-and-paste mistakes: Leaving [x] placeholders unfilled.

• Overused clichés: “Once-in-a-lifetime” or “won’t last long” can feel empty.

• Ignoring spell-check: US spelling can slip through—change “color” to “colour”.

• Forgetting fair-trading rules: No misleading comparisons or unverified price guides.

With clear facts, a solid prompt, and a quick polish, AI lets you craft premium, persuasive listing copy in the time it takes to make a coffee. The saved minutes can go straight into nurturing clients and closing deals.