Author – Ken Hobson.
Social media is often your first handshake with a future client. A short, eye-catching post can:

• Drive traffic to new listings or open-home bookings

• Collect appraisal enquiries and buyer leads

• Build trust so prospects remember your name when they’re ready to act

Using ChatGPT turns the writing part from a chore into a repeatable workflow—so you post more often and convert more readers into leads.

Step 1 – Set a Clear Goal

Before you open ChatGPT, decide exactly what action you want readers to take:

• Book an inspection for a just-listed property

• Download your suburb price report

• Register for a webinar on selling tips

Writing with a single goal keeps the copy focused and makes it easier to measure success.

Step 2 – Gather the Raw Ingredients

ChatGPT is only as good as the details you feed it. Collect:

• Core facts (address, price guide, bedrooms, standout features)

• Proof points (recent local sale, days-on-market stat)

• Target audience traits (first-home buyers, downsizers, investors)

• Brand tone keywords (trustworthy, energetic, premium)

Step 3 – Craft a High-Power Prompt

Use plain language, include your goal and your raw ingredients, then ask for options.

Example prompt

“You are a social-media copywriter for a real-estate agency. Write three Facebook posts (60–80 words each) that invite first-home buyers to inspect 14 Sunrise Ave, Brighton. Home is a 3-bed, 2-bath, close to schools, price guide $1.15 m–$1.25 m. Tone: friendly, helpful, premium. End with a clear call-to-action and one relevant emoji.”

Why this works:

• Role + task → sets context

• Audience + property facts → personalises the message

• Tone + length + emoji → guides style

• Number of versions → gives you choice without extra prompting

Step 4 – Review and Refine

ChatGPT will reply in seconds. Now:

1. Check accuracy – prices, inspection times, compliance statements

2. Adjust voice – swap words so it sounds like you, not a robot

3. Trim fluff – tighter copy converts better

4. Add a hook – question or benefit in the first line to stop the scroll

If you need tweaks, say “Shorten to 50 words”, “Add an urgency angle”, or “Rewrite for Instagram”. ChatGPT adapts instantly.

Step 5 – Optimise for Each Platform

• Facebook – 40–80 words, one emoji, link in text, clear CTA button

• Instagram feed – 125 chars to show full line before truncation, use line breaks and up to 9 hashtags

• Instagram Reels/TikTok caption – under 100 chars, front-load the hook, add hashtags for discovery

• LinkedIn – lead with a data point, add 2–3 business-tone hashtags

Ask ChatGPT: “Reformat the post above for Instagram feed; keep first line to 120 characters.”

Step 6 – Proof, Brand, and Schedule

• Swap US spellings (e.g. “center”) for Australian spellings (“centre”)

• Insert your logo or agency colour in any accompanying image or Reel cover

• Use a scheduler (Meta Business Suite, Buffer, Later) so posts go out when your audience is online—usually mornings and early evenings on weekdays

Step 7 – Measure What Converts

High-converting posts aren’t just likes—they trigger actions. Track:

• Clicks to listings or download pages

• DM enquiries received after the post

• Inspection bookings traced to link clicks

• Email sign-ups from lead magnets

Record results in a simple spreadsheet each week. Tell ChatGPT: “Suggest improvements when click-through rate is below 1 %” and paste your numbers—the model will propose new hooks, visuals, or angles to test.

Quick Troubleshooting Tips

Putting It All Together

1. Goal first – define the single action you want

2. Feed details – property facts, stats, audience, tone

3. Prompt ChatGPT – role, task, style, versions

4. Polish – verify facts, tighten copy, add hook

5. Platform tweak – length, hashtags, format

6. Schedule – post at peak times, stay consistent

7. Measure and iterate – let data guide your next prompt

Follow this loop and ChatGPT becomes your always-on copy partner – so every social post earns more clicks, more conversations, and more signed listings.