30 Days of Social Media Post Ideas for Real Estate Agents

Use this plan to stay consistent for a full month. Every idea is simple, visual, and built to start conversations that lead to appointments. Copy and paste. Tweak to suit your suburb and brand.

How to Use This Plan

• Post once a day on Facebook, Instagram, LinkedIn, and Stories

• Reels or short videos work best for reach

• Keep captions short and clear

• Always include a call to action that invites a comment, message, or click

• Use bright natural light and steady framing

Tip. Save one day each week to batch content so you never fall behind.

Your Simple Daily Post Framework

• Hook. One short line that stops the scroll

• Help. One clear point that teaches or informs

• Human. A face, a voice, or a story

• Action. Ask for a comment, message, or next step

30 Day Calendar

Day 1. Welcome and Why You Follow Me

• What to post. A smiling photo or 10 second selfie video in front of a local landmark or current listing

• Caption starter. I help people in [your suburb] buy and sell with less stress. Follow for local tips, price guides, and open home alerts

• Call to action. Comment your street or suburb and I will send you a quick price range

Day 2. Market Snapshot Made Simple

• What to post. A clean graphic with last month sales count, median price, days on market

• Caption starter. Quick snapshot for [suburb]. Fewer days on market can mean stronger demand

• Call to action. Message me Market to get the full suburb report

Day 3. Just Listed Feature

• What to post. Three photos or a 15 second reel of the best rooms

• Caption starter. Fresh on the market in [suburb]. Bright kitchen. Level yard. Walk to shops

• Call to action. Open home times below. Comment if you want a private viewing

Day 4. Behind the Scenes Prep

• What to post. Time lapse or photos of styling, cleaning, or garden tidy

• Caption starter. Little things make big results. Today we styled for light, space, and flow

• Call to action. Want a free prep checklist. Comment Prep and I will send it

Day 5. Sold Story and Lesson

• What to post. Before and after photos or agent selfie with sold sticker

• Caption starter. Sold in [number] days with [number] enquiries. The winning move was [example. midweek twilight open]

• Call to action. Thinking of selling in the next six months. Message me Plan for a simple timeline

Day 6. Local Business Shout Out

• What to post. Photo with a local cafe owner or short video taste test

• Caption starter. Fuel for open home day at [business name]. Support local

• Call to action. Tag a local business I should feature next

Day 7. Weekly Open Home Roundup

• What to post. Carousel of properties and times or a face to camera video

• Caption starter. Your weekend plan. Here are the open homes worth seeing

• Call to action. Comment Saturday or Sunday and I will map a route for you

Day 8. Buyer Tip in One Minute

• What to post. Reel with captions on screen

• Caption starter. Three questions to ask at every open home

• Call to action. Save this for your next inspection

Day 9. Street Spotlight

• What to post. Photo of a well known street with trees or views

• Caption starter. Why people love [street name]. Quiet. Close to [school or transport]. Strong growth

• Call to action. Want recent sales on this street. Comment Street and I will send them

Day 10. Myth Busting

• What to post. Simple text tile or talking head

• Caption starter. Myth. You must renovate before selling. Truth. Small fixes can beat big renos

• Call to action. Ask me which fixes add the most value in your home

Day 11. Client Review With Context

• What to post. Graphic with a short review and your photo

• Caption starter. Grateful for kind words from [first name]. We kept the process simple and clear

• Call to action. Want the same process. Message me Review and I will outline the steps

Day 12. Rental Market Minute

• What to post. Data tile or quick video for property managers and investors

• Caption starter. Vacancy in [suburb] is at [number] percent. That affects rent and yield

• Call to action. Comment Investor for a simple yield calculator

Day 13. Community Event Plug

• What to post. Poster or selfie at a school fete or sports match

• Caption starter. See you at [event] this weekend. Family fun and local pride

• Call to action. Tag who you are going with

Day 14. Q and A Box

• What to post. Stories question sticker and a feed post invite

• Caption starter. Ask me anything about buying or selling in [suburb]. I will answer in Stories tonight

• Call to action. Drop your question below

Day 15. Feature a Hidden Home Detail

• What to post. Close up of storage, smart laundry, or outdoor nook

• Caption starter. Small detail big daily joy. Buyers notice this more than you think

• Call to action. Want my top ten detail list. Comment Detail

Day 16. Price Guide Education

• What to post. Graphic showing three things that move price up or down

• Caption starter. How price guides are set. Comparable sales. Current supply. Buyer feedback

• Call to action. Message me Guide for a custom range on your home

Day 17. Neighbourhood Walk

• What to post. Reel from a morning walk. Paths, parks, pets

• Caption starter. This is why people choose [pocket name]. Safe. Green. Friendly

• Call to action. Save this if you are shortlisting suburbs

Day 18. Vendor Tip for Photo Day

• What to post. Checklist tile and a smiling frame of you helping

• Caption starter. Photo day made easy. Tidy benches. Hide bins. Fresh towels. Soft lamps

• Call to action. Want the full list. Comment Photos

Day 19. Mini Case Study

• What to post. Three slides. Challenge. Plan. Result

• Caption starter. We had low light and small rooms. We used warm lamps and wide angles. Result. Great clicks and more inspections

• Call to action. Ask me for a free listing plan for your property

Day 20. Poll. What Do You Prefer

• What to post. Two photos. Timber floors or carpet. Gas or induction. Bath or shower

• Caption starter. Your vote counts. Buyers in our area often choose [option]

• Call to action. Tap to vote in Stories

Day 21. Sunday Recap and Next Week Preview

• What to post. Talking head video with three dot points on screen

• Caption starter. This week in property. New listing on [street]. Strong turnout at opens. One new record

• Call to action. Follow to see next week listings first

Day 22. School Zone Focus

• What to post. Map tile or selfie near the school sign

• Caption starter. Many buyers ask about [school] catchment. Here is what to know

• Call to action. Comment School for a simple catchment guide

Day 23. Finance Friend Feature

• What to post. Quick interview with a broker about borrowing basics

• Caption starter. Two things lenders look at right now. Income stability. Current debts

• Call to action. Want an intro to a trusted broker. Message me Broker

Day 24. Safety and Compliance Tip

• What to post. Static tile listing smoke alarm check or pool fence reminder

• Caption starter. Safety matters at sale time. Simple checks help buyers feel confident

• Call to action. Ask for my pre sale safety checklist

Day 25. Auction or Private Treaty Explainer

• What to post. Side by side graphic or short video

• Caption starter. Which suits your home. Auction can create urgency. Private treaty can allow negotiation

• Call to action. Message me Method and I will suggest the right path for your situation

Day 26. Five Minute Suburb History

• What to post. Photo of an old building or a historic fact card

• Caption starter. Did you know. [Short local fact]. People love the character in this pocket

• Call to action. Comment if you want more local history posts

Day 27. Vendor Paid Marketing Made Simple

• What to post. Graphic of where the money goes. Photos. Video. Portals. Social ads

• Caption starter. Good marketing brings more buyers. More buyers brings better offers

• Call to action. Ask for my budget plan that fits your home and timeline

Day 28. Meet the Team

• What to post. Fun photo of your team or your behind the scenes helpers

• Caption starter. It takes a team to run smooth campaigns. Meet [names or roles]

• Call to action. Who should we interview next. Photographer. Stylist. Conveyancer

Day 29. Hot Buyer Alert

• What to post. Text tile or story. I have buyers looking for

• Caption starter. I have qualified buyers seeking a three bed home near [landmark]. Single level is a plus

• Call to action. Thinking of selling quietly. Message me to talk strategy

Day 30. Monthly Wrap and Thank You

• What to post. Collage of highlights or a face to camera thank you

• Caption starter. Thank you for your support this month. Here are the results we achieved for clients

• Call to action. What content would help you next month. Comment below

Weekly Batching Plan

• Pick one filming block each week. Sixty to ninety minutes

• Capture day. Record Days 1 to 7 reels and B roll around your suburb

• Edit day. Trim clips to 6 to 20 seconds. Add captions on screen

• Design day. Create three simple tiles using a consistent template

• Upload day. Schedule posts and Stories. Save captions and hashtags

Tip. Store all clips by theme. Opens, cafes, parks, client stories. This makes repurposing easy.

Caption Starters You Can Reuse

• New this week in [suburb]. Here is what to watch

• Three quick tips before your next inspection

• The one detail buyers love in this home

• Save this if you plan to buy in the next six months

• Ask me for the full checklist and I will send it today

Calls to Action That Feel Natural

• Comment your suburb for a price range

• Message me Checklist and I will send it

• Tap to vote in Stories

• Share this with a friend who is house hunting

• Save this for later

Visual Shot List for Strong Posts

• Exteriors. Front door, letterbox, street view at golden hour

• Interiors. Kitchen bench, master bed corner, bathroom vanity, laundry function

• Lifestyle. Parks, playgrounds, dog walkers, coffee, school run

• Details. Handles, tapware, storage, natural light on a wall

• Agent shots. Friendly wave, opening a gate, setting a sold sticker

Hashtag Starter Packs

Use five to ten from each set. Mix suburb names, property types, and lifestyle terms.

• Local. #[yourSuburb] #[yourCityProperty] #OpenHome #[yourSuburbMums] #SchoolZone

• Buyer focus. #FirstHome #Upgrader #Downsizer #HouseHunting #InspectionDay

• Seller focus. #ThinkingOfSelling #HomeValue #MarketUpdate #SoldStory #ListWithConfidence

• Lifestyle. #CafeLife #ParkWalks #DogFriendly #WeekendPlans #Community

Simple Compliance and Care

• Ask permission before sharing faces or personal items in photos

• Do not disclose private details about a property or seller

• Keep price guides and statements fair and based on evidence

• Respect tenancy rights and keep tenant spaces tidy and private

• When unsure, choose a wider shot that protects privacy

Turn One Post Into Three

Example. Day 3 Just Listed

• Feed. Carousel with three best angles

• Reel. Walk through with soft movement and on screen labels

• Stories. Poll. Which room do you love most

Do the same with Day 5 Sold Story and Day 19 Case Study to multiply reach.

Your One Minute Daily Routine

• Reply to every comment with a question

• Send three warm messages to buyers or neighbours who engaged

• Share one Story behind the scenes

• Save one idea to your notes for next week

Ready To Go Next Month

Repeat the 30 day plan and change the theme

• Month 2. Focus on buyer education

• Month 3. Focus on seller education

• Month 4. Focus on local lifestyle

Keep the same framework and rotate topics so your audience stays engaged and informed.

You now have a full month of simple, clear, and useful posts. Start with Day 1 today. Schedule the next three days. Then batch film on the weekend. Consistency wins.

Author Ken Hobson
ken@agentslibrary.com.au